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Specifier: Scantastic
Body scanning can improve the motivation and engagement of members, translating into increased retention and revenue, as Frances Marcellin discovers
For people attempting to make fitness and health changes, focus, patience and motivation is a real issue – both for them and staff where they exercise. Body scanning is a tool that can inspire them to keep going in order to get the results they’re seeking.
For new members, motivation and encouragement come from the small internal changes that happen before any obvious visual improvement, helping to retain them past the usual drop-off period.
The long-term power that a medical grade health scan can administer, when delivered correctly, can result in a commitment to the device, the facility, the trainer and – most importantly – to themselves.
Body scanning and the data it gives ultimately empowers people to take control of their own health. By simplifying internal health data, using key markers and then showcasing them in an easy and understandable way – such as InBody’s Muscle Fat Analysis – it provides an easy visual reference for the improvement and progress being made.
Nothing is more powerful than showing someone their workouts are having an impact and nothing is more damaging than them feeling no progress has been made. That’s why body scanning is so important to implement at the beginning of the journey and then to continue. It highlights a clear and accurate starting point, as well as any needed adjustments throughout the journey to continued success.
More: www.inbody.com
People love the gym for the community and diversity of exercise options, but it’s information that motivates their performance and interest in returning every week. For years gyms have used BMI measures to show members their progress, but this approach can be flawed – the reason full body composition assessment has become so popular.
Our club partners say they love this leap forward in scanning technology as it’s quick and simple way to engage members. Our Evolt360 model scans over 40 different measures in 60 seconds to read full body composition of muscle, fat and other components, offering members a highly personalised analysis that BMI never could.
Imagine using a device that’s easier than a blood pressure monitor and a minute later knowing your unique body composition and ideal calorie and macronutrient profiles. That information makes it much easier to set training targets, adjust workouts for best results, and tailor calorie intake and macros to personal weight management or muscle gain goals.
Our club partners promote monthly scans to members almost like weight check-ins to help them stay informed and on track, which generates revenue. Many say members love the competitive nature of the challenges and also having access to a new kind of metric for measuring their ongoing success.
More: www.evolt360.com
Body scanning is a proven method of improving retention, but like any undertaking, your outcomes will only be as successful as your implementation plan.
It’s important to find the right solution for the right facility and whether it’s self-serve kiosks or connectivity to existing software platforms, a one-size-fits-all approach simply will not work.
We collaborate with a wide selection of partners to ensure that body composition assessments can be built into any business plan.
Engagement is generated by creating an experience, not just sharing information. That experience comes both from focusing on specific measurements that motivate the individual, such as metabolic age or body fat percentage, as well as how the information is shared and accessed by the member.
Motivation and engagement are driven by staff as much as by the health data itself, so employees’ knowledge and confidence around the technology is essential.
Monitoring progress in health improvements helps towards achieving goals and body composition assessments allow for this to happen in a professionally accurate and reliable way.
My key takeaways are, use the right measurement solution for your facility, create an experience – don’t just measure – and get educated, to ensure staff have the knowledge to work with members and keep them on track and motivated for longer.
More: www.tanita.com
COVID-19 has highlighted the true dangers of underlying lifestyle diseases, such as obesity and led to people having a fresh appreciation of fitness and exercise as a method of preventative healthcare.
This shift has huge implications for health clubs and operators need to accurately demonstrate the results a member achieves through exercise and lifestyle changes if they are to engage with and retain this new breed of outcome-driven customers.
3D body scanners like our latest S100X model – a business solution tool that uses AI to provide a host of metrics – can do just that by becoming the central part of a preventative health-focused fitness journey.
Clubs can use Styku to evaluate body shape, then set goals and track progress with a trainer. The technology demonstrates how a person’s body changes over time. This means whether the goal is risk-reduction in obesity-related disease, fat loss or a drop in calorie consumption, Styku can provide detailed graphs of changes and improvements over time in an engaging, visual way.
A leaderboard also delivers insights into the operator’s performance to track accountability KPIs to ensure members results. By using technologies such as Styku, operators can evaluate risk and communicate the possibilities, allowing the creation of highly-personalised fitness goals which meet members’ needs.
More: www.styku.com
Healthcheck Services supplies and installs health kiosks such as the Corevue 360 which offers intelligent body composition measurement.
The system is used by public and private fitness, health and leisure operators as well as elite sports teams and universities.
The Corevue 360 uses multi-frequency bioelectrical impedance analysis to provide insight into body fat percentage, muscle mass, visceral fat, hydration level and metabolic age allowing a full body composition analysis in approximately 15 seconds.
Health kiosks have grown in popularity since the start of the pandemic, as the threat and effects of COVID-19 have motivated the nation to look at their health and fitness.
Users can find out exactly what they’re made of, set goals and use the free Corevue App to help them achieve optimal fitness levels and improve their health and wellbeing.
More: www.healthcheckservices.co.uk
