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Specifier: Ready for a change
As the first and last impression, changing rooms can result in greater member satisfaction, better retention rates and healthier profits, as Julie Cramer discovers
We’ve seen how well-designed changing rooms elevate the member experience. At Knights Lodges, the luxurious, cohesive design – using consistent materials throughout the space – has received fantastic feedback. Guests often mention how these details enhance their visit.
At the Bobby Moore Sports Hub, the premium-quality changing rooms set a benchmark for similar facilities, creating a high-end experience that feels welcoming and professional. As the first and last areas users interact with, changing rooms play a vital role in shaping their overall impression. When done well, they leave a lasting, positive impact on everyone who uses them.
Consumer needs are shifting toward more flexible configurations, with a mix of locker sizes for varying user demands, from commuters to casual visitors. A reduction in the number of lockers is allowing for larger, Instagram-worthy vanity areas, catering to users seeking stylish, functional spaces. Features such as full-length mirrors and private changing cubicles deliver a great experience and the growing trend of sharing experiences online, reflects evolving member behaviour and expectations.
Offering a variety of locker sizes is crucial because different users have different needs. Commuters might need space for larger bags, while others may only require compact storage for valuables.
Privacy is another important consideration, so including some private changing cubicles ensures everyone feels comfortable, regardless of their background or preferences. We’ve also noticed that larger, stylish vanity areas make a big difference. Members appreciate spaces that feel modern and inviting, especially as these areas are increasingly used for social media moments.
Lighting plays a huge role too. Warm, soft lighting creates a welcoming atmosphere while still being practical and safe. Adding features such as LEDs or strip lights can help reinforce a club’s branding while setting the right mood.
Finally, ensuring lock mechanisms are user-friendly and suited to the member base is essential. It’s these thoughtful details that create a truly exceptional changing room experience.
We recommend working with specialists in the field to create a great member experience in your changing rooms. They understand how to tailor the space to your members’ needs while keeping your brand identity intact and ensuring the project comes in on budget.
TOP TIP: Lighting and colour are key elements to consider. It’s not just about the colour of the lockers but also the floors, benches, and other fittings, which all contribute to the overall feel. Textures are just as important. Thoughtful choices can create a sense of warmth and quality, ensuring the space is both functional and inviting. A well-designed changing room makes a lasting impression on members.
More: www.safespacelockers.co.uk
The difference between a gym in most budget clubs and high-end luxury clubs these days is minimal. The equipment is well maintained in both and the spec is usually similar. Investing time, creativity and thought into changing room design and fit-out needn’t cost a fortune but can make a huge difference to the customer experience.
A changing room should be an area where staff are proud to show prospective customers – a key selling point of the club. A recent report by HFA/IHRSA found members consistently rank changing rooms as one of the key factors in choosing or renewing their membership.
Post-COVID, customers place a much higher value on cleanliness and aesthetics in changing rooms. These spaces are no longer used just for a quick shower. They’re essential areas for self-care.
There's a new breed of customer who uses them as a place to slow down, unwind, and disconnect from a hectic workday or an intense workout. They should reflect the club’s brand in their look, feel and overall design.
Well-designed vanity units, with quality mirrors and lighting are important. Lockers that are wide enough to accommodate the average sports bag are a non-negotiable – 450mm wide is ideal.
Offering a range of locker sizes/configurations is smart – not everyone needs a large locker, so mix it up with smaller security lockers, bag holders and larger lockers with hanging compartments.
Give thought to the locking system. Digital locks can be expensive but offer a premium experience for the customers. Quality hair dryers and complimentary eco-friendly toiletries will make a big difference and your customers will notice – you’re telling them you care.
Calming design with soft, low-level lighting, subtle background music and a feeling of space with ample seating and good ventilation are essential. Dedicate space – at least 10 per cent of the club's floor area should be put by for changing spaces.
TOP TIP:Go beyond the basics with quality air purifiers to keep odours and stuffiness at bay. LED lighting at the bottom and tops of lockers enhance the aesthetics and give a premium feel. Carefully-placed plants or even fresh flowers make a powerful impact. A thoughtfully-designed changing room turns a basic necessity into an enjoyable luxury experience
More: www.gymkituk.com
✻ Think of your changing rooms as an essential place for self care, not just a quick shower
✻ Offer a mix of different-sized lockers for various needs
✻ Ensure there are sufficient private changing spaces
✻ Include seating areas to enhance inclusivity and comfort
✻ Create a premium feel and a relaxed mood through clever use of energy-efficient LED lighting
✻ Consider creating ‘Instagrammable’ vanity areas with a cool aesthetic to attract younger users
✻ Go beyond the basics, to offer simple but appreciated items such as air purifiers, plants, eco-friendly toiletries and tissues. Consider giving free sanitary products
✻ Keep everything squeaky clean and well maintained
✻ Ensure toilet cubicles are big enough to avoid sanitary bins being jammed against the toilet
✻ Provide sanitary bins for men to support those with incontinence
✻ Descale your shower and tap heads regularly and clean out your drains
✻ Change toilet seats when needed, use recyclable ones (and recycle). Make sure they fit
✻ Shop wisely for locks to avoid expensive battery changes and cumbersome keys
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