features
Specifier: Motivation matters
Heart-rate training and gamified technology enable operators to create uplifting experiences that keep members coming back for more, finds Julie Cramer
Myzone is a leader in Motivation Technology (MoTech), a new FitTech category combining behavioural science with cutting-edge technology to keep people moving for life. Our award-winning, heart rate-based effort tracking platform motivates individuals by rewarding effort, not fitness level, making group exercise inclusive and engaging for everyone.
The new Myzone Go experience extends motivation beyond the gym, providing a software-first platform accessible via Myzone devices, Apple Watch or Android smartwatches. Trusted by operators, trainers, and millions of users in over 100 countries, Myzone turns movement into measurable, rewarding, community-driven action.
Can you evidence your impact on results and retention?
Retention Guru, Dr Paul Bedford, who has analysed more than 300 million gym visits and 9000 clubs across the world, has proven that 50 per cent of gym members leave within 12 months, but members who visit four times per month reduce their cancellation risk by 29 per cent – that’s just as a result of one visit per week.
From 2025 Myzone proprietary data, active Myzone users on average perform 3 to 4 workouts per week and they stay with their gyms for two years.
What new features have you added?
With behaviour change expert Dr Heather McKee appointed as motivation science advisor, Myzone has embedded evidence-based motivation techniques across every user touchpoint.
In addition to onboarding improvements, Myzone Go delivers a software-first experience, seamlessly accessible via Apple and Android smartwatches. Acting as a personal motivation coach, it builds lasting exercise habits through real-time feedback, gamified challenges, and positive reinforcement to boost engagement and reduce dropout.
Myzone users on average perform three to four workouts per week and stay with their gyms for two years
What are you planning?
Myzone’s functionality continues to evolve for operator benefit, in line with user feedback and industry needs. Ongoing app updates will enhance user experience and operational insights to ensure the platform remains fresh and relevant in a fast-moving market.
Upcoming features will include ‘weekly streaks’ to reward consistency, richer visual feedback, and new motivational movement prompts, all designed to sustain engagement and help users stay active for life.
How many clubs use your system?
Myzone’s ecosystem is embedded in thousands of gyms, fitness clubs, leisure centres, sports facilities, schools and wellness locations worldwide.
Which operators do you work with?
Examples include: David Lloyd, Village Hotels, Everlast, Anytime Fitness, Everyone Active, Places for People Leisure, Third Space and Snap Fitness.
More: www.myzone.org
Spivi empowers businesses to deliver engaging, results-driven heart rate training. Compatible with ANT+ wearables, Apple/Android smartwatches and fitness equipment, it projects members’ real-time heart rate zones and metrics on screen.
Gamified features such as challenges, points, levels, awards, badges, milestones and loyalty reward points keep members motivated and consistent. Instructors coach intensity through color-coded zones, while operators access analytics that reveal performance and participation trends. Spivi makes every beat matter, turning effort into motivation and data into results while connecting community, performance and progress to drive engagement and retention.
Can you evidence the impact on results and retention?
Spivi drives measurable improvements in both performance and retention. Operators report higher participation, consistency and class attendance as members train with purpose through real-time heart rate feedback, leaderboards, achievements and reward programs. Engagement data shows members attending more sessions and staying active longer.
Operators gain analytics to track effort, progress, and trends, enabling data-driven retention strategies. For retention, it reduces churn by fostering community and motivation, with clubs reporting higher loyalty and added classes due to popularity.
What new features have you added and how do they work?
Spivi’s new Treadmill System transforms every run into an immersive, data-driven experience. Compatible with ANT+ treadmills, it delivers live speed and distance, while syncing heart rate from ANT+ wearables and Apple/Android smartwatches.
Runners see their stats come to life as they earn Spivi Points, badges and levels for effort. With real-time leaderboards and color-coded intensity, Spivi turns treadmill training into a, competitive experience that keeps members pushing for more.
Our new Treadmill System turns training into a thrilling, competitive experience that keeps members pushing for more
What functionality are you planning?
Spivi is introducing a new Fitness Test Log that lets members record and track their progress across strength, endurance and performance tests.
Members can log results from structured assessments or manual entries, such as a six-minute run, to visualise improvements over time. This empowers members to set goals while giving clubs insight into community performance trends, turning data into progress and long-term engagement.
How many health clubs in the world use your system?
Trusted globally, Spivi drives results for thousands of fitness clubs in 60+ countries with 20 million workouts completed.
Which operators do you work with?
Spivi is trusted by a wide range of organisations, from nonprofits like the YMCA and JCCs, to universities such as Carnegie Mellon and Penn State, corporate wellness programmes including Ford and INEOS, and chains like Bodytech, Blush Bootcamp and more. Thousands of studios worldwide use Spivi to drive performance and engagement.
More: www.spivi.com
Selfloops Group Fitness transforms group exercise into an engaging, gamified experience, displaying each participant’s real-time heart rate, calories and effort zones on a shared screen, creating a sense of teamwork and friendly competition.
Participants earn points based on their effort, motivating them to push harder and stay within optimal training zones.
Coaches can track performance live and give instant feedback, while participants see their progress visually. The system fosters motivation, accountability and fun – turning every class into a data-driven, interactive and rewarding experience that boosts both engagement and performance for gyms and their members.
Can you evidence the impact on results and retention?
Gyms using Selfloops Group Fitness report higher engagement, improved performance and stronger retention. Real-time feedback and gamification motivate participants to train with purpose, while post-session summaries show measurable progress.
Clubs often see up to 30 per cent higher class attendance and greater member loyalty, as users feel connected through friendly competition and visible results. Coaches gain insights into effort and progress, enabling personalised feedback that enhances both training outcomes and long-term member satisfaction.
What features have you added?
We’ve added Selfloops Cosmic Levels and Challenges to further boost motivation and engagement. Cosmic Levels reward users with experience points for their training, allowing them to progress through fun, game-like stages that reflect their fitness journey. Challenges enable clubs to create competitions based on calories, steps or points, fostering community and healthy competition. These new features turn workouts into ongoing missions, keeping members motivated, consistent and excited to return to class.
Selfloops fosters motivation, turning every class into a data-driven, interactive, rewarding experience
What are you planning?
We’re developing AI-driven insights to provide coaches and athletes with personalised feedback on health, fitness and performance trends.
The AI will analyse training data to identify progress, detect fatigue and suggest adjustments for optimal improvement. Coaches will receive intelligent summaries and recommendations, while athletes gain actionable insights to train smarter and recover better. This next step will enhance the Selfloops ecosystem with continuous, data-informed guidance for long-term health and performance optimisation.
How many clubs use your system?
Hundreds of health clubs worldwide use Selfloops to power their group fitness classes, enhancing motivation, engagement, and performance tracking.
Which operators do you work with?
We work with fitness operators and gym chains from the USA to Europe, Asia, the Middle East and Latin America.
Our clients include clubs, boutique studios, sports centres and rehabilitation facilities that use our platform to enhance performance, engagement and retention in group fitness training. l
More: www.selfloops.com
