features
Secondary spend: Fitness-kit.net special
Revenue Drivers - We round up some of the latest product launches that could help you drive secondary spend in your club
Monster sound
Monster’s iSport headphone range has been designed for use in tough workouts, with models ranging from the water resistant iSport Victory with immersive sound to the wireless iSport Freedom, operated via Bluetooth and designed for runners wanting to hear ambient sound – such as traffic – for safety purposes.
Now Monster has added two in-ear wireless models to its iSport headphone range. With an integrated flat battery and folded circuit board design, the iSport Bluetooth Wireless SuperSlim is lightweight, water resistant and has a 50ft wireless range, and has been designed so it can be worn underneath a helmet or goggles. Meanwhile the iSport Bluetooth Wireless has a 30ft range and offers a tangle-free solution for listening to music while exercising. Both models have five hours of consistent playback time and feature full-frequency response to help users achieve their workout goals.
fitness-kit.net keyword: Monster
Mission accomplished
Mission Athletecare – which was co-founded by a group of athletes including tennis champion Serena Williams – has launched its EnduraCool instant cooling towel in the UK.
EnduraCool has been designed to prevent overheating, with patented technology meaning the fabric cools instantly when wet. According to Mission, the cooling effect is fast and sustained, and the fabric does not feel heavy or wet.
The product is intended for athletes at all levels of play. The cooling process does not involve chemicals and the towel is washable, re-usable and safe for the skin. It also comes in a range of different colours and patterns.
fitness-kit.net keyword: Mission Athletecare
Clean, cool & fresh
Activbod is a range of skin and bodycare products designed for active people by active people. Its range of products have been designed for pre, during and post exercise, to make sport and physical activity more appealing through better recovery and a pleasant bodycare experience.
Among the Activbod range is its Turn up the Heat roller gel, described by the company as a contemporary twist on traditional muscle rub products. Other products include a cooling finish lotion, which cools the skin as it moisturises, and Mind over Matter – a stimulating aroma stick balm.
Activbod says 10 per cent of net profits from sales will go to the Women’s Sport Trust charity.
fitness-kit.net keyword: Activbod
Leaner bodies
A sports nutrition supplement designed to speed recovery and help attain a leaner body is being launched by USN.
The Lean-8 Multi-Phase Protein shake will be available in three flavours and launches this month. It contains an engineered composition of fast, medium and slow release proteins, including whey protein concentrate, whey protein isolate and milk protein concentrate. These help stimulate protein synthesis while inhibiting the breakthrough of lean muscle, enhancing muscle tissue recovery and growth.
USN is intending for the protein shakes to be sold directly at health and fitness clubs, but locations are still to be decided.
fitness-kit.net keyword: USN
Feeling good
Africa-inspired health and beauty brand Aduna has launched a baobab-based nutrition bar. Already available in a number of independent gyms and yoga studios, The Feel Good Bar contains two teaspoons (5.5g) of the company’s vitamin C-rich baobab powder, and contributes to skin health while boosting the immune system.
The bar is made with 100 per cent organic, cold-pressed fruit and nuts, with no added sugar, preservatives or additives.
fitness-kit.net keyword: Aduna
Healthy Eating
Designed exclusively for the fitness industry, Retention Management has launched a meal planning software service designed to help members reach their dietary goals.
Nutrition Complete is a personalised web-based healthy eating plan based on the principle that good fitness will not work if an individual’s nutritional intake is poor. The service offers members access to what Retention Management says is the web’s largest recipe database, so users can search for and create their meal programme. They can set goals, create grocery lists with a single click, and monitor their progress.
Members pay clubs a monthly fee to use the service, adding an extra income stream.
fitness-kit.net keyword: Retention Management
Effective Rehydration
Hydration drinks station HydrO+ has been developed with both the operational requirements of gyms and the hydration needs of members in mind.
Offering a zero calorie, clean alternative to high sugar sports drinks, the vending system offers six natural flavours. Drinks can be consumed before, during and after exercise to avoid the negative effects of dehydration.
Clubs can brand the cabinet in their own colours and the solution supports access control systems such as biometrics, RFID, PIN and swipe cards. Members either pay a weekly flat rate of £1.50–£1.99 to use the system, or alternatively HydrO+ can be offered as part of a premium membership.
fitness-kit.net keyword: Hydroplus
