Active IQ
Active IQ
Active IQ
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People profile: Silke Frank, FIBO

FIBO: Event Director

Published in Health Club Management 2018 issue 1
Silke Frank brings international experience to the role
Silke Frank brings international experience to the role
I strongly believe the fitness industry is at the beginning of an increasingly innovative period and it’s exciting to be at the heart of that as part of the FIBO team

You were recently appointed the head of FIBO. Tell us about your road to that position.
Having worked in the global trade show sector for Reed Exhibitions Germany for over 17 years, I’ve been able to gain experience in virtually all areas of the industry. Before joining the FIBO team, I served as the event director of PSI, Europe’s largest promotional products trade show, held annually in Düsseldorf. The role involved a variety of tasks, including coordinating the show’s global initiatives. That international experience has been immensely helpful in my new position with FIBO. Enhancing our global visitor marketing strategy and international network are key priorities for the company at present, so this makes my experience even more beneficial.

What attracted you to your current role and what does it involve?
As the world’s biggest trade fair for fitness, wellness and health, FIBO influences the lives of millions of people who are interested in healthy living. It introduces the latest innovations of the industry into the global market; addresses the current issues of fitness and wellness professionals, offering them advanced training in pivotal topics and thus enhancing the professional quality in gyms; and last but not least, it helps consumers discover the best fitness and health solutions for them.

It’s an amazing trade show, which the FIBO team will be developing even further. As we in the fitness sector know, life stagnates without movement, meaning that even a hugely successful trade show like FIBO has to evolve on a regular basis.

FIBO 2018 promises a change from the usual format. What can we expect?
We’ve implemented a different brand strategy to attract new show visitors, particularly from the global group fitness, nutrition, health and retail sectors. It involves taking a more holistic approach to our fitness content. Studio operators, trainers and instructors all face the same challenges today – they have to keep up with technologies, scientific and medical insights, and the increasing demands of consumers – which means that they all come to the show with similar questions. That’s why we’re organising FIBO 2018 to be categorised according to the issues the industry cares about.

Another change to FIBO 2018 is the improved Academy concept. This year we’ll be offering the increasing number of trainers and presenters expected to attend a multi-faceted three days of advanced theoretical training, hands-on masterclasses with top presenters, and enhanced networking opportunities. We’re also further developing FIBO as a platform for professionals and consumers interested in creating a healthy lifestyle, and that means we’re placing more emphasis on medical training and healthy nutrition.

What do you find most exciting about being in the fitness industry at this moment in time?
The industry is becoming more diversified, personalised and more social, and as such, manufacturers, club operators and trainers alike are all developing more creative ways to enhance the fun and community spirit gained by working out at the gym. I love how companies are getting bold about integrating even smarter digital solutions into their products and services.

As customers look for increasingly customised workouts to meet their individual training goals, it’s likely that even more specialised and diversified fitness equipment will take centre stage.

I strongly believe the fitness industry is at the beginning of an increasingly innovative period and it’s exciting to be at the heart of that as part of the FIBO team.

What are the greatest opportunities for our sector?
As more people of all ages are adopting a healthy lifestyle, there’s great potential for the fitness and health sector to attract new customers for its services. We’re also seeing a clear trend towards individual, specialised fitness concepts that allow gyms to offer services, such as at-home, outdoor and medical training, and to begin to establish themselves as competence centres for all fitness segments – including digital fitness solutions.

These are excellent opportunities, but as we all know, retention is the key to success. That means gym owners and operators will need to remain focussed on developing and implementing convincing retention programmes.

FIBO 2018 has been designed to attract new visitors from group fitness, nutrition, health and retail
FIBO 2018 has been designed to attract new visitors from group fitness, nutrition, health and retail
FIBO will highlight ways to enhance fun and community spirit
FIBO will highlight ways to enhance fun and community spirit
http://www.leisureopportunities.com/images/474162_424894.jpg
FIBO 2018 promises a change from its usual format. Its new event director Silke Franke reveals all.
Latest News
EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise ...
Latest News
British architecture practice FaulknerBrowns have been given a provisional go-ahead for the intensely debated Britannia ...
Latest News
Luxury health club operator Third Space has appointed its first 'people director' as part of ...
Latest News
A new campaign looks to get more disabled people physically active by making sport and ...
Latest News
Sebastian Kunz has been appointed medical director at Lanserhof’s newest outpost in London. Medical spa ...
Latest News
Finnish studio PES-Architects have won a competition to design what’s been described as a "future-oriented" ...
Latest News
The UK Spa Association (UKSA) and ukactive have signed a partnership that will offer a ...
Latest News
Detailed plans have been revealed for a "cutting-edge" leisure centre at the heart of the ...
Latest News
Inverclyde Leisure has become one of the first public leisure operators to add Technogym's new ...
Latest News
US fitness brand Peloton has revealed further details of its UK expansion – including the ...
Latest News
Health secretary Matt Hancock has revealed a new preventative vision for the NHS, which includes ...
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Fitlockers: Lockers/interior design
Skincare
The Tides Wellness: Skincare
Exercise equipment
SportsArt Fitness: Exercise equipment
Locking solutions
Ojmar: Locking solutions
Computer solutions
SportSoft UK Ltd: Computer solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Member access schemes
Move GB: Member access schemes
Spa software
SpaBooker: Spa software
Fitness equipment
Shapewatch: Fitness equipment
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: MoveGB brings guest pass into 21st century with new Discovery tool
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience?
Featured suppliers
Featured supplier: Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range
Global fitness manufacturer Dyaco, has launched the new Spirit CRW900 Fluid Rower to add to its growing range of Spirit Fitness CV equipment.
Video Gallery
Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness brands ...
Company profiles
Company profile: Pure World Energy
Pure World Energy (PWE) is an energy efficiency services business, delivering funded on-site energy generation ...
Property & Tenders
Lee Valley VeloPark
Lee Valley Regional Park
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
15 Nov 2018
Unique Venues Birmingham, Birmingham, United Kingdom
Diary dates
27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
Job search
Active IQ
Active IQ