The fitness industry landscape continues to evolve with many operators looking at how they can connect and engage with their members both inside and outside their facilities.

Technology continues to ‘disrupt’ the conventional fitness offering, driven by how members want to train, what they want to track, what devices they want to use and when they want to train. The era of the ‘quantified self’ is here and as an operator the key question is, “How can I access this data to understand the needs of my members, support them more effectively and ultimately gain a connection and commitment to my facility?” This provides a huge opportunity for the industry and for the member; it’s all about ‘choice’.

To help operators take advantage
of technology within their facilities, Technogym offers mywellness, The Wellness Lifestyle Customer Relationship Management (CRM) platform. It’s the first and only open platform in the industry, offering ground-breaking technology to seamlessly connect members, operators and trainers.

For members
With mywellness, you can invite your members to create a personal account on mywellness.com and use the app to monitor and aggregate all of the data surrounding their physical activity, both in and out of the gym, along with their daily movement and body measurements.

Members can manage their workouts in the gym on Technogym equipment, outdoors on their mobile devices and wearables, and at home via PCs and tablets for a truly personalised and seamless Wellness experience. Technogym continues to expand the number of integrations with many popular GPS activity tracking apps, health devices, nutrition and fitness applications to provide the most comprehensive experience for the member of all their Wellness data.

Linked apps include Strava, MapmyRun, RunKeeper, Fitbit, Polar, Garmin and Swimtag.

For operators
The data gathered through the mywellness platform presents several CRM opportunities for operators as you can analyse real time members’ health habits and develop personalised programmes, tailor made to their needs. In addition to the end-user website and app, Technogym has seven business applications available via the cloud to manage your members’ lifestyles both inside and outside the facility allowing you to choose the applications that best suit your facility business model.

Wellness Lifestyle CRM platform benefits:
Programming and Coaching
With the PRESCRIBE App, you can easily create truly personalised training programs for your members.

The SELF App is especially tailored for unsupervised facilities, enabling members to pick and choose programmes most suited to them from a pre-defined library of programmes based on their fitness level, time available and equipment installed in your facility.

Engagement
With the CHALLENGE App, you can engage members and prospects with competitions and social initiatives, such as the globally popular Let’s Move for a Better World challenge. Users can interact with others and track performance results on a leader board.

Member Assessment
With the PROFILE App, you can better understand members’ deeper motivations for exercise to create programmes that match their aspirations. Body analyser integration enables you to check the members health status and show biometric progress.