features
Promotional feature: Technogym
The fitness industry landscape continues to evolve with many operators looking at how they can connect and engage with their members both inside and outside their facilities.
Technology continues to ‘disrupt’ the conventional fitness offering, driven by how members want to train, what they want to track, what devices they want to use and when they want to train. The era of the ‘quantified self’ is here and as an operator the key question is, “How can I access this data to understand the needs of my members, support them more effectively and ultimately gain a connection and commitment to my facility?” This provides a huge opportunity for the industry and for the member; it’s all about ‘choice’.
To help operators take advantage
of technology within their facilities, Technogym offers mywellness, The Wellness Lifestyle Customer Relationship Management (CRM) platform. It’s the first and only open platform in the industry, offering ground-breaking technology to seamlessly connect members, operators and trainers.
For members
With mywellness, you can invite your members to create a personal account on mywellness.com and use the app to monitor and aggregate all of the data surrounding their physical activity, both in and out of the gym, along with their daily movement and body measurements.
Members can manage their workouts in the gym on Technogym equipment, outdoors on their mobile devices and wearables, and at home via PCs and tablets for a truly personalised and seamless Wellness experience. Technogym continues to expand the number of integrations with many popular GPS activity tracking apps, health devices, nutrition and fitness applications to provide the most comprehensive experience for the member of all their Wellness data.
Linked apps include Strava, MapmyRun, RunKeeper, Fitbit, Polar, Garmin and Swimtag.
For operators
The data gathered through the mywellness platform presents several CRM opportunities for operators as you can analyse real time members’ health habits and develop personalised programmes, tailor made to their needs. In addition to the end-user website and app, Technogym has seven business applications available via the cloud to manage your members’ lifestyles both inside and outside the facility allowing you to choose the applications that best suit your facility business model.
Wellness Lifestyle CRM platform benefits:
Programming and Coaching
With the PRESCRIBE App, you can easily create truly personalised training programs for your members.
The SELF App is especially tailored for unsupervised facilities, enabling members to pick and choose programmes most suited to them from a pre-defined library of programmes based on their fitness level, time available and equipment installed in your facility.
Engagement
With the CHALLENGE App, you can engage members and prospects with competitions and social initiatives, such as the globally popular Let’s Move for a Better World challenge. Users can interact with others and track performance results on a leader board.
Member Assessment
With the PROFILE App, you can better understand members’ deeper motivations for exercise to create programmes that match their aspirations. Body analyser integration enables you to check the members health status and show biometric progress.
The Fitness Space’s
Five Key PILLARS:
• Fitness Food Focus Consultation and Review service - a set methodology around understanding members and helping them achieve their goals in a structured manner
• Service - looking after members in the facility and beyond
• Programming - a specifically designed and structured programme built around the consultation, lifestyle and goals
• Optimise membership - through support services such as high quality personal training, fit camps and classes
• Results focused - reporting on progress, support and expert service
CASE STUDY: THE FITNESS SPACE
The Fitness Space opened in 2010 in Ascot, led by former Olympic Athlete Tim Benjamin. Inspired by his experience in athletic training methods, the club focuses strongly on the individual needs of each member – an approach that’s proven to be very successful in raising programme compliance and member retention rates. Following the success of the first site, their first franchise operation was opened at Hughenden Valley in 2014.
Programming and Coaching
To help drive its service-led approach, both clubs installed Technogym’s connected equipment and mywellness cloud technology with the member journey structured around Technogym’s PRESCRIBE business application.
Each new member receives a dedicated personal consultation that reviews health and exercise history, preference, diet and aspirations. This enables specific goal setting and the creation of a custom programme – supported by reference pictures and videos that members can assess via the mywellness app. Benjamin says: “Programming with Prescribe is quick, easy and effective. The programme library is extensive and we can add and customise our own exercises to suit every client’s specific need offering a truly tailored programming.”
Over 80 per cent of members now have an assigned programme at The Fitness Space. “Programming is vital to success; without it, members are missing out on measuring and optimising their goals,” says Benjamin. “With the integration of the mywellness app and mywellness.com it also ensures that members can complete programmes and track other activities outside the club, whilst travelling or on holiday and we have full visibility which is great step forward.”
So far in 2015, there have been 14, 252 member logins to mywellness.com and the app by members at The Fitness Space with over 25 per cent of members tracking outdoor activity.
Member Assessment
In 2015, The Fitness Space has invested in a Tanita Composition Device. Tanita syncs directly with mywellness cloud allowing members to track their results via the app. Benjamin says: “As we are building our network of franchisees, it is vital that all future investments in our service offering have tangible benefits to our franchisee owners. Tanita does exactly that! In our first month offering Tanita, we’ve doubled the amount of programme reviews delivered compared to the previous month. In addition, we’ve increased our secondary spend income via even more PT being delivered.”
CONTACT US
WEB: www.technogym.com
EMAIL: [email protected]
CALL: +44 (0)1344 300236
