The world’s largest 24-hour fitness club chain, Anytime Fitness, continues its UK expansion, with leading fitness equipment supplier and manufacturer, Precor, playing an active role in its growth

Having won ‘Supplier of the Year 2018’ from Anytime Fitness, Precor continues to demonstrate its committed partnership with Anytime Fitness, increasing its presence within the clubs nationwide, including five north west sites which are managed by the Hoyle family, and ten south west sites operated by Triangle Fitness.

Case study 1: QFM
Franchise company QFM has added more fitness to its already successful business with its second Anytime Fitness club. Kishan Patel, Franchisee for Anytime Fitness Sheffield (Arena) comments: “Our business model is to partner with market leaders, and Anytime Fitness was a natural choice for us, along with installing Precor.

"The pedigree and principles of both companies are exceptional and the Precor five-year warranty speaks volumes about the confidence the company has in the performance of its products," he continues.

“The 4,836 sq ft gym’s showpiece Queenax™ unit offers versatile exercise options, which encourage participation with fun ways to exercise. Gym staff are all trained on the unit and members are shown how to use it during inductions. PTs are encouraged to work out on the equipment to actively create ‘moments of conversation’ to help break down communication barriers.

"If members ask PTs questions about specific exercises on the Queenax™ it encourages them to try it," says Patel. "When members use the Queenax™ it’s like watching a Picasso come to life, with everyone doing their own exercises but working together in a great space.”

Case study 2: Sam Butcher
First time franchisee Sam Butcher is putting his mark on the industry by opening a 6,000 sq ft Anytime Fitness club in Bordon, Hampshire.

Butcher says: “Creating a fitness environment with my own stamp on it is something I’ve dreamed of. I never believed this could become a reality but with a good location, preparation and the support of a brand like Anytime Fitness, there are still opportunities to open a gym.”

Boasting floor to ceiling windows and a vaulted ceiling accentuating the open-plan environment, the gym features an indoor cycling studio with nine Spinner® Ride™ bikes providing a small class environment.

The inclusion of an Assault AirBike Elite and an Assault AirRunner situated next to and complementing the rowers, creates a high-intensity cv area, providing great alternatives for clients with injuries by putting less pressure on joints.

Butcher continues: “Precor worked with me on the layout, offering a balance between expert advice and complete flexibility, treating this project with the care and attention to detail they would if it was their own club. The result makes the most of the floorspace, while appealing to local demographics.”

Case study 3: Linda Crowson
Anytime Fitness Twickenham opened its doors in 2013. The 5,000sq ft gym featured Precor equipment from day one and six years on, the club has undergone a refurbishment providing members with both new cv and strength equipment.

All cv kit features the P82 console and Precor’s Preva® networked fitness software, providing state-of-the-art digital solutions for member connectivity.

Preva networked fitness provides exercisers with an engaging and personalised experience, enabling them to set goals, track workouts and earn badges and milestones to keep them motivated and on target towards their goals.

New Discovery Series plate-loaded machines and Vitality Series dual-use strength pieces continue to provide members with a large variety of exercise options, while maximising floor space.

Franchisee Linda Crowson comments: “We want to provide the best equipment for our members. The quality and functionality of the Precor equipment has impressed us and our members love it.”

A global partnership
Scott Trinder, strategic account manager for Anytime Fitness UK at Precor comments: “Anytime Fitness represents Precor’s biggest global partnership and we are proud to be the only vendor to support Anytime Fitness in all of the 32 countries around the world in which they’re currently active.

"Through our deep understanding of the franchise, and the operators’ primary business objectives, Precor is able to develop personalised health and fitness experiences that help Anytime Fitness members live the lives they desire.

"We're excited and ready to support Anytime Fitness UK and their partners through their next stage of growth.”