Growth plans fuel the rebranding of equipment supplier Anytime Leisure to Origin Fitness

One of the UK’s leading independent fitness equipment suppliers, Anytime Leisure, is changing name to Origin Fitness.

The company, based in Edinburgh, already enjoys a dominant position in the Scottish market, working with local authorities, hotels, health clubs, corporates, sports organisations and the personal training sector in the design, creation and equipping of gyms.

Much of the push has been fuelled by the growing demand for the company’s range of fitness products, flooring and accessories, which it produces under the Origin brand.

New markets
With business going from strength to strength, the company has recently recruited key people to build up and increase its profile south of the Border, and also has plans to push into Europe over the coming months.

Origin Fitness already does business in several European countries including Poland, France, Sweden and Belgium, but wants to see significant expansion beyond these countries.

In the medium term, the company is in the process of identifying partner distributors in Asia, the Middle East and Australasia – all within the next 24 months. The company currently supplies successfully in Dubai.

Key customers include Team GB Taekwondo, the Scottish Rugby Union, Nuffield Health, North Lanarkshire Leisure and Anytime Fitness. Paul Bodger, managing director, said: “We’ve not taken the decision to rebrand lightly after building Anytime Leisure into the leading Scottish company in the sector. However, we feel it’s the right thing to do for two compelling reasons.

“Firstly, the company is increasingly seeing our growth delivered through the demand for the Origin product range, and renaming the company to reflect that should simplify our narrative as we move into more markets.

“Secondly, while the name Anytime Leisure has served us well over the years, it no longer resonates with the people we work with, who are very focused on the fitness and performance sector. We believe Origin Fitness much better reflects our core area of expertise and opportunity.”

While the company name is changing to reflect its focused growth strategy, Bodger is determined that customers and suppliers will have confidence that little else will change.

“We're working very hard with our staff and stakeholders to make sure that any transition is absolutely seamless. Our key values remain in place, our knowledge, our passion, our integrity and our teamwork all remain at the heart of everything we do.”

The new look for the company will get its first outing at the major UK trade show Elevate at Olympia in London on 4–5 May. Then it's on to the BodyPower Expo at the NEC in Birmingham from 13–15 May, where Origin Fitness is sponsor of the BodyPower gym.

In the meantime, customers can find out more by downloading the new Origin Fitness brochure from www.originfitness.com