90% of exercisers say they prefer to work out in a group, which is why operators need to ensure their group exercise timetable has pulling power

How can an operator tell they are doing a great job motivating people? It’s simple – members attend more often! With more than 30 years of designing and developing group exercise programmes that really drive member motivation and attendance, Les Mills is the most trusted and respected brand in the industry.

Amanda Roberts, Health and Fitness Development Officer from Wrexham Waterworld talks about her partnership with the Les Mills. “It’s been a ten year journey for us. When I first took over the group fitness offering our timetable had in excess of 20 different classes, all with different names, different descriptions and there was no structure. Something had to change!”

Wrexham Waterworld and Les Mills started a partnership in 2005 when the team delivered in-house training to a team of Les Mills BODYPUMP™ instructors. “This was the turning point for me. The professionalism and quality of the education that the Les Mills team provided was incredible, especially when compared to other brands we were working with,” says Amanda.

Since then Wrexham Waterworld has migrated the majority of its group fitness offering and training to Les Mills and now operates eight of the Les Mills programmes, with the view to launching further programmes in 2015 including its new children’s solution – Les Mills BORN TO MOVE™.

Amanda adds: “It’s not just my life that Les Mills makes easier – it’s the members and users who benefit the most. They love the classes. The overall group fitness timetable is easy to understand and is built by applying the Les Mills tried and tested, and more importantly proven approach.

“We launched the new Les Mills GRIT™ programme earlier this year and the success is phenomenal. The classes are full to bursting we are even hosting one of the Les Mills GRIT™ championships heats in the run up for GFX Liverpool.

“And that’s what’s great about working with Les Mills. We get far more value for money. We get support and interaction and the opportunity to be part of something amazing.”

Keith Burnet, CEO of Les Mills UK says: “There are many ‘copycat’ products and programmes in the market which promise to deliver results for operators but in reality this doesn’t happen. Consumers and instructors want to be part of something bigger – a brand and a cause that they feel proud to support and to be part of. What we do works and that’s why there are over 20 million Les Mills workouts enjoyed across the UK each year.”