EGYM is refining its product line-up while also launching a new Business Suite to connect its entire ecosystem, creating a centralised, data-driven management platform

EGYM is raising the bar in the fitness industry with the rapid expansion of its connected, cross-brand ecosystem – delivering a seamless, hyper-personalised workout experience powered by cutting-edge technology and AI.

At the heart of this innovation is EGYM Genius, the most advanced AI-driven training system on the market, transforming how operators, trainers and members engage with their fitness journeys.

Few exercises are as fundamental – or as demanding – as the squat. Recognising its importance for strength, stability and mobility, EGYM has reimagined this essential movement with the launch of its Smart Strength Squat, the latest addition to the company’s Smart Strength series.

With digital resistance, guided motion and seamless integration into the EGYM ecosystem, the Smart Strength Squat transforms the squat into a precision-engineered workout for every member – that’s safer, more effective and fully-tailored to the individual.

Designed to adapt effortlessly to every user’s needs, from beginners to advanced athletes and rehab patients, the Smart Strength Squat offers the safest and smartest way to build lower-body strength, improve performance and support recovery. With its sleek design and precision engineering, it ensures safe and effective execution of the squat that delivers results like never before.

Smarter onboarding
Whether it’s swift and touchless onboarding, intuitive body analyses, flexibility tests, or the visualisation of training progress, the EGYM Fitness Hub takes member support to a whole new level by addressing three of the most urgent customer needs with a single machine.

And with the Squat Flex Test now part of the Fitness Hub, your gym and your members will benefit from an even more precise, data-driven and comprehensive onboarding experience. This new flexibility assessment evaluates movement to help deliver a more rounded picture of a member’s current mobility level, providing actionable feedback and enabling gyms to offer even more tailored, goal-oriented training.

EGYM Genius: AI-powered personalisation
Driving this intelligent ecosystem, EGYM Genius is a sophisticated AI platform that continuously learns and refines every member’s training journey.

With each tracked workout, Genius evolves, creating progressively smarter, more personalised training recommendations.

What makes Genius stand out is its seamless integration with over 200 of the world’s leading fitness brands. By aggregating real-time workout data and expert insights, it ensures members benefit from a constantly-improving, fully-connected training experience, while providing trainers and operators with valuable insights to optimise performance and retention.

Streamline gym management
EGYM’s innovation isn’t limited to the gym floor. The newly launched Business Suite transforms operations for fitness operators, offering a centralised, data-driven management platform with single sign-on giving access to all EGYM products and services.

This streamlined platform simplifies daily operations, providing real-time data insights for smarter, evidence-based decision-making; optimised management tools to reduce complexity and increase efficiency and enhanced member retention capabilities through predictive analytics and automation.

By consolidating the entire EGYM product suite into one intuitive system, the Business Suite empowers operators to focus on delivering an exceptional member experience while driving operational improvements and business growth. With its expanding ecosystem of smart fitness equipment, AI-driven personalisation tools and next-generation management solutions, EGYM is reshaping the future of fitness – delivering smarter, more engaging and more effective experiences for members and operators alike.