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FITNESS, HEALTH, WELLNESS

features

HCM People: Ryan and Brittany BrownCo-founders: Higher Order

If you really want to rewrite a chronic disease or diagnosis, it’s about going back to basics and focusing on the building blocks of health

Published in Health Club Management 2025 issue 10
Ryan’s quest began after being diagnosed with Type 1 diabetes / Higher Order / Michael O’Malley
Ryan’s quest began after being diagnosed with Type 1 diabetes / Higher Order / Michael O’Malley
We firmly believe that the solution to the health crisis in America and other markets doesn’t come in a pill

What is Higher Order?
Brittany: It’s a 3,500sq ft social wellness concept in West Palm Beach, Florida, offering movement, mindfulness classes and sound baths, alongside contrast therapy and social spaces.

The Alchemy bar and lounge has a coffee shop vibe and is the beating heart of the facility, where we offer zero-proof cocktails, mushroom tinctures and herbal teas made by our alchemist.

The membership also includes four annual consultations with our advanced care provider team, which includes nutritionists, meditation experts and medical professionals.

We believe many are craving in-person experiences, less screen time and the opportunity to come together with like-minded people. We’ve set out to create a space where people can do just that – turn off the phone, unplug, activate the parasympathetic nervous system and create actual bonds.

How did it come about?
Ryan: In 2022 I was diagnosed with Type 1 diabetes which came out of nowhere. It doesn’t run in our family and I work out five days a week, so it wasn’t a lifestyle thing, it was an immune response.

As a result I saw dozens of doctors and went down every rabbit hole around testing. It’s kind of underwhelming that at the bottom of that traditional medical allopathic funnel, good health comes down to sleep, exercise, nourishment, community and managing stress.

Focusing on those pillars has allowed me to put my autoimmune disorder into remission and now my blood sugar is under control.

We were so inspired by this that we wanted to bring that experience to everyone else in our community. We firmly believe that the solution to the health crisis in America and other markets doesn’t come in a pill. If you really want to rewrite a chronic disease or diagnosis, it’s about going back to basics and focusing on the building blocks of health.

Stress has such a big impact on health that at Higher Order we make mindfulness as important as our movement offerings and treat food and community as medicine.

What are you doing to promote community?
Brittany: We offer guide-led experiences. All the modalities are set up for small- to medium-sized groups, where an expert walks our members through the experience and facilitates connections between people. We also host a gathering every week and workshops discussing topical issues such as peptides or nutritional programming.

Who are your members?
Ryan: We’ve found an amazing community in West Palm Beach with a lot of minded individuals. It feels like a wellness gold rush in a lot of ways. Many people are moving here from New York and Chicago to get respite from crazy, busy lifestyles. Palm Beach County is the sixth largest fitness community in America based on unique monthly Mindbody bookings and the West Palm Beach community is one of the top five fastest growing markets by millionaires per capita in the world.

People are flocking towards functional, holistic and preventive medicine because they are sick and tired of doing antibiotics, steroids and statins. As a doctor you’re almost not allowed to recommend diet and exercise – it’s not taught in med school – but they will lose their license if they don’t prescribe a pill based on a symptom.

What is the price point and what are the membership options?
Brittany: It’s currently sitting at between US$400 and US$500 per month, depending if you join under a couple’s membership or take a single membership.

Although we’re looking at offering day passes, for people who don’t live in the area or corporate events, we really are all about membership.

If you want to drive positive health outcomes through holistic lifestyle changes you have to be part of a wellness movement, embrace it and be part of it. We want people who are committed for both themselves and the community, and who will raise the vibrational frequency of the community that we’re creating.

The Alchemy bar and lounge has a coffee shop vibe / Higher Order / Michael O’Malley
The Alchemy bar and lounge has a coffee shop vibe / Higher Order / Michael O’Malley
Membership costs up to US$500 per month and includes four consultations per year / Higher Order / Michael O’Malley
Membership costs up to US$500 per month and includes four consultations per year / Higher Order / Michael O’Malley
/ Higher Order / Michael O’Malley
/ Higher Order / Michael O’Malley
https://www.leisureopportunities.co.uk/images/2025/558325_613950.png
The Higher Order founders talk to HCM about their new social wellness concept in West Palm Beach, Florida
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features

HCM People: Ryan and Brittany BrownCo-founders: Higher Order

If you really want to rewrite a chronic disease or diagnosis, it’s about going back to basics and focusing on the building blocks of health

Published in Health Club Management 2025 issue 10
Ryan’s quest began after being diagnosed with Type 1 diabetes / Higher Order / Michael O’Malley
Ryan’s quest began after being diagnosed with Type 1 diabetes / Higher Order / Michael O’Malley
We firmly believe that the solution to the health crisis in America and other markets doesn’t come in a pill

What is Higher Order?
Brittany: It’s a 3,500sq ft social wellness concept in West Palm Beach, Florida, offering movement, mindfulness classes and sound baths, alongside contrast therapy and social spaces.

The Alchemy bar and lounge has a coffee shop vibe and is the beating heart of the facility, where we offer zero-proof cocktails, mushroom tinctures and herbal teas made by our alchemist.

The membership also includes four annual consultations with our advanced care provider team, which includes nutritionists, meditation experts and medical professionals.

We believe many are craving in-person experiences, less screen time and the opportunity to come together with like-minded people. We’ve set out to create a space where people can do just that – turn off the phone, unplug, activate the parasympathetic nervous system and create actual bonds.

How did it come about?
Ryan: In 2022 I was diagnosed with Type 1 diabetes which came out of nowhere. It doesn’t run in our family and I work out five days a week, so it wasn’t a lifestyle thing, it was an immune response.

As a result I saw dozens of doctors and went down every rabbit hole around testing. It’s kind of underwhelming that at the bottom of that traditional medical allopathic funnel, good health comes down to sleep, exercise, nourishment, community and managing stress.

Focusing on those pillars has allowed me to put my autoimmune disorder into remission and now my blood sugar is under control.

We were so inspired by this that we wanted to bring that experience to everyone else in our community. We firmly believe that the solution to the health crisis in America and other markets doesn’t come in a pill. If you really want to rewrite a chronic disease or diagnosis, it’s about going back to basics and focusing on the building blocks of health.

Stress has such a big impact on health that at Higher Order we make mindfulness as important as our movement offerings and treat food and community as medicine.

What are you doing to promote community?
Brittany: We offer guide-led experiences. All the modalities are set up for small- to medium-sized groups, where an expert walks our members through the experience and facilitates connections between people. We also host a gathering every week and workshops discussing topical issues such as peptides or nutritional programming.

Who are your members?
Ryan: We’ve found an amazing community in West Palm Beach with a lot of minded individuals. It feels like a wellness gold rush in a lot of ways. Many people are moving here from New York and Chicago to get respite from crazy, busy lifestyles. Palm Beach County is the sixth largest fitness community in America based on unique monthly Mindbody bookings and the West Palm Beach community is one of the top five fastest growing markets by millionaires per capita in the world.

People are flocking towards functional, holistic and preventive medicine because they are sick and tired of doing antibiotics, steroids and statins. As a doctor you’re almost not allowed to recommend diet and exercise – it’s not taught in med school – but they will lose their license if they don’t prescribe a pill based on a symptom.

What is the price point and what are the membership options?
Brittany: It’s currently sitting at between US$400 and US$500 per month, depending if you join under a couple’s membership or take a single membership.

Although we’re looking at offering day passes, for people who don’t live in the area or corporate events, we really are all about membership.

If you want to drive positive health outcomes through holistic lifestyle changes you have to be part of a wellness movement, embrace it and be part of it. We want people who are committed for both themselves and the community, and who will raise the vibrational frequency of the community that we’re creating.

The Alchemy bar and lounge has a coffee shop vibe / Higher Order / Michael O’Malley
The Alchemy bar and lounge has a coffee shop vibe / Higher Order / Michael O’Malley
Membership costs up to US$500 per month and includes four consultations per year / Higher Order / Michael O’Malley
Membership costs up to US$500 per month and includes four consultations per year / Higher Order / Michael O’Malley
/ Higher Order / Michael O’Malley
/ Higher Order / Michael O’Malley
https://www.leisureopportunities.co.uk/images/2025/558325_613950.png
The Higher Order founders talk to HCM about their new social wellness concept in West Palm Beach, Florida
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will ...
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promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Kodobi Ltd
Running a fast-paced fitness business while ensuring safety and compliance is no easy feat. That’s ...
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Company profile: Create PT
Create PT is one of the UK’s leading fitness training providers dedicated to raising standards ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Are they Fit for Office? UK Active and Technogym throw down the gauntlet to MPs
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
Featured press releases
Innerva press release: Lex Leisure’s power-assisted exercise suite smashes targets in record time
Crook Log Leisure Centre has more than doubled the membership target for its new power- assisted exercise suite in less than six months.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
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QEII Conference Centre, London,
Diary dates
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Koelnmesse Exhibition Centre, Cologne, Germany
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