features
HCM People: Jennifer AnistonTeam Pvolve
I’m excited to spread the word about the incredible Pvolve method
How did you come to work with Pvolve?
In 2021 I had a really bad back injury and I don’t feel like myself when I’m not able to work out.
I had a friend who’d already been doing Pvolve and not only did I notice her complete transformation – physically and in her energy levels – but she also explained that Pvolve’s functional fitness method respects where your body is at and allows you to work around your current limitations.
This means you don’t have to ‘sit on the bench’ and wait for full recovery before starting the method.
So you starting doing the Pvolve method while recovering from the back injury?
Yes, I ordered the equipment and started streaming the workouts at home and instantly fell in love with the programme and its results.
Once I was back to full strength, I saw how broad the range of workout options are and I was hooked.
It’s completely different from anything I’d tried before and that’s what made me want to get involved with the company.
Tell us about your partnership with Pvolve
I’ve been a member of Pvolve since the injury in 2021 and have really fallen in love with the method.
As a result, I’m now officially partnered with the brand and am working closely with the Pvolve team on things such as product development, marketing and programming strategy.
Tell us more about the method and why Pvolve has been so effective for you
The company has a clinical advisory board which is comprised of medical doctors and experts in women’s health, kinesiology, biomechanics, physical therapy and other disciplines, who have input into the development of the workouts to ensure their effectiveness.
Along with the advisory board, Pvolve is actively engaged in clinical studies that help validate the efficacy of the workouts and to deliver insights which are used to continually improve the method.
The board is also tapped to help Pvolve develop content that supports women throughout various life stages, such as pre- and post-natal and menopause.
You’ve named some of your favourite workouts too...
I’ve been working out with Pvolve’s director of training and head trainer, Dani Coleman and during our sessions, we use the Pvolve patented equipment, such as the P.ball, P.band and P.3 Trainer, along with my favourite combination, which is the Precision Mat, used along with ankle bands and gliders.
Pvolve members can then take classes with Dani online and in the LA studio, as well as doing my favourite on-demand workouts on www.Pvolve.com, where’s there’s a collection of workouts available called ‘Jen’s Picks’.
What’s your favourite Pvolve routine?
I especially love movements that work my core and arms and the P.band and P.ball and gliders are really great for that, plus they’re easy to pack when I travel.
I also like the precision mat because it visually helps guide you through the movements.
Tell us about the new Pvolve ad campaign that just launched
The ad is called ‘A strength that sets you free’, and was filmed recently in Los Angeles.
I worked with the Pvolve team and creative agency 72&Sunny and the ad was shot by Academy Award winning director, Loren Denis, with Linus Sandgren as director of photography. We also had celebrity photographer Zoey Grossman there to capture stills for Pvolve.
The ad is being distributed via social media and also streaming on platforms such as Hulu and Peacock.
I’m excited about the launch of the new campaign and to spread the word about the Pvolve method.
I hope everyone tries it and experiences firsthand how incredible your mind and body feel when you work out in this way.
No matter your fitness level, you can start where you are and I think people are going to love it.
Working with biomechanists, Pvolve has created a functional fitness method that uses patented proprietary equipment and respects natural movement patterns, such as sitting, standing, walking, running, reaching and twisting.
Benefits can include improved coordination, mobility, balance, postural alignment and movement longevity and by adding resistance training to the mix, Pvolve also helps improve muscle tone, muscle endurance and overall musculoskeletal health.
Designed as a hybrid model, members can join live and on-demand classes on www.Pvolve.com and on the Pvolve App or attend an in-person class at corporate or franchise studios – currently in New York, Chicago, Los Angeles and San Diego.
Speaking to HCM exclusively earlier this year (www.hcmmag.com/Pvolve), Pvolve’s Julie Cartwright and Rachel Katzman shared their vision of growing a global brand and extending their franchised operations, saying: “We’ve spent the last five years building the foundation of a business model designed to scale...we plan to have 250 studios by 2025.
“From our base of digital members in 70 countries and four studios in the US, we’ll have multiple locations in Canada by the end of 2023. We’ve also had a huge interest from the UK and plan to expand there this year. This is in addition to global growth in digital members, since the two work hand-in-hand.
“We’re changing the conversation around fitness and want women to learn they don’t have to sacrifice feeling good for looking good,” they said. “We see Pvolve expanding globally, giving women more choice in how and when they work out and providing an ever-greater connection between fitness, health and wellness that incorporates the latest in scientific inquiry.”
Speaking about signing up an A List celebrity to drive growth, Katzman said: “I was blown away when I found Jennifer Aniston was doing the workouts at home. The fact someone so advanced in their fitness journey and with access to a world of options, fell in love with the method after experiencing its benefits, is a dream come true.”
Watch the ad: www.hcmmag.com/Anistonad
