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FITNESS, HEALTH, WELLNESS

features

HCM People:
Jamie ClementsThe Breath Coach

I experienced a blissful feeling of joy I hadn’t felt since I was a kid

Published in Health Club Management 2026 issue 5
Jamie Clements
Jamie Clements / Des Iles Photography

How did you first discover breathwork?

During my late teens and early 20s, I experienced anxiety, depression and panic attacks and was trying everything to tackle it – meditation, yoga, exercise and everything in between. Eventually I tried breathwork and it opened my mind and got me back into my body. I went from feeling like a passenger to feeling as though I had a level of control and influence over how I experienced my life, my nervous system and my mind.

For two years I explored it as a personal practice, going down rabbit holes within the world of breathwork and there was one particular session that really shifted something in me. I experienced a blissful feeling of joy I hadn't felt since I was a kid. I’d become numb through depression and anxiety and had accepted my life would always be quite grey. That session blasted open my perspective of what I could feel.

After the session I asked the teacher how I could go about sharing this with other people. I didn't really know at that point if there was a career to be found, but just felt a pull and I’ve been pulled along ever since.

There's so much that falls under the broad spectrum of breathwork and I’m fascinated by all of it. I started teaching at the beginning of 2020 and went full-time a year later. My last job prior to this was running a sales team for a software business, so a little bit different.

Focused breathwork is easy to learn and acts on both mind and body
Focused breathwork is easy to learn and acts on both mind and body / ShutterstocK / Cultura Creative

 What happened in that session to evoke such a profound response?

It was a style of breathwork called conscious connected breathing that can bring about altered states of consciousness. There's a lot of crossover between the types of experiences we can have with conscious connected breathing and psychedelic-assisted therapy.

When we work with the breath in that form, we change blood flow to certain areas of the brain which changes brain activity and gives access to the unconscious. It also increases activity in the areas associated with emotional processing and being able to connect to suppressed emotions or memories.

There's a lot of interesting work being done in relation to how we work with past experiences, past memories and the charge we hold in the body to process and integrate it, but it needs a well-trained therapist to be able to hold the space.

Why is breathing so important?

It's a core fundament of life and being. In the western world, it’s really one of the forgotten pillars of health. Breathwork is so simple and that simplicity is its power and also its limitation, because our brains are wired to associate impact with complexity and underestimate the power of simplicity.

If you look at the core pillars of health – movement, hydration, nutrition – breath comes before all of them. The faster life moves and the more advanced the world becomes, the more we crave the basics. In indigenous cultures breath is still fundamental to how they operate. It's not something they have to practice, it's just really ingrained.

I'm excited to see more research coming out about the impact of spirituality on mental health and the importance of having a connection to something bigger than ourselves. I view breath as a bit of a gateway into that because it connects you to yourself, others and nature.

Does it extend beyond the individual?

I'm a huge advocate of group experiences because of where we are in society with people struggling with loneliness and lack of proper community. When we have healing experiences in a group, people feel connected to each other.

Breath is also a powerful tool to directly influence the state of the nervous system and how we feel.

At a time when stress, anxiety and over stimulation are so rife, it's one of our most accessible tools to take back a level of control. Bringing the nervous system into balance can also help a number of other health issues, such as stress, anxiety, inflammation, poor sleep and high blood pressure. When we restore a level of balance to the nervous system, we can see a reduction in a lot of those symptoms.

Also breathwork can help with emotional health and root cause issues – adverse experiences from the past, trauma resolution and emotional expression.

When we suppress our emotions, that charge gets held in the body and can cause an imbalance. A lot of adults are struggling with the long-term effects of a past experience. It's almost a case of your mind keeping you safe from something that as an adult you no longer need to be kept safe from.

When you bring that back to the surface, it can be challenging and uncomfortable for people, but it also presents an opportunity to meet it through a different lens.

Do you have a favourite technique?

The technique that I use the most is very simple and great for stress and anxiety. It's just extended exhale breathing, in through the nose and then blow the exhale out through the mouth, which sends signals of calm and safety to the nervous system.

What are the common mistakes that we all tend to make?

The number one mistake that the breathwork industry makes is telling people that they're breathing wrong, because that causes stress and hyperfixation. I just want to help everyone relax a little bit.

It’s a good idea to move away from mouth breathing as this leads to shallow and faster breathing and it’s also very dehydrating and can create brain fog.

Jamie Clements
Jamie Clements /  Des Iles Photography

We wanted to create something that was simple but effective and give people the opportunity to slow things down and balance the scales

In an ideal world, people would be able to exercise at low to medium intensity through their nose. It's a case of adaptation and tends to take months rather than weeks, so it requires patience.

Shallow breathing when we’re working can make our nervous systems feel overstimulated, so it's important to check in with ourselves throughout the day and make a point of relaxing our shoulders and jaws and take a few deep breaths.

The more advanced my practice has become, the more simple it's become. It really does come down to more awareness of how I'm breathing. Can I start to slow things down in those moments just to take the edge off, to reduce the noise a little bit?

When we work with the breath we are able to more easily calm the nervous system and as we calm the nervous system, the body relaxes, and the mind gets a bit quieter. That’s what we all need now – those moments of rest.

Is breathwork having its moment yet?

The initial moment was about six years ago, when it started to feature in yoga and Pilates classes and in boutique studios, but it was definitely on the fringes. Now I feel as though we're entering more of the proper moment. Everyone Active is an amazing example of that. Five years ago I would never have expected a nationwide chain to be putting breathwork on their class timetable. It's such a vote of confidence for the work.

Breath is a powerful tool to help balance the nervous system
Breath is a powerful tool to help balance the nervous system / Shutterstock / PeopleImages 

How did your partnership with Everyone Active come about?

I’d worked with Oli Patrick for both Pillar Wellbeing and Future Practice and he approached me as part of the work that he was doing with Everyone Active. Initially I was pleasantly surprised that it was even a conversation, but when I got to know the team at Everyone Active I realised they’re incredibly progressive in terms of what they're trying to provide for their members.

We wanted to create something that was simple but effective and give people the opportunity to slow things down and balance the scales. Gyms have a lot of activity but less of an offering around rest and recovery – the supportive elements that make the active things more effective.

I created three-minute sessions for three different areas – the nervous system, health and stress management and visited a number of the sites to train staff. I created scripts and trained them in the science and application of those particular techniques.

The next project is to create some recorded classes for the Everyone Active app, so members can engage with breathwork at home.

How can operators engage with you?

I’m doing a lot more project-based work similar to what I've done with Everyone Active – consulting and advising on the role that breath can play within the broader ecosystem of wellbeing. That's something that really excites me. I also run a 12 month, hybrid teacher training programme for anyone wanting to work in this area, and for operators that want to upskill their teams.

Everyone Breathe

Everyone Active currently has 64 of its locations live offering breathwork classes, with 170 colleagues trained.

Teaching breathwork doesn’t require a formal group exercise training qualification, broadened the pool of people who can undertake the training to include those who work as duty managers and in front of house.

Classes are all registering attendances above 50 per cent, with a third running at 85 per cent capacity. The classes have been promoted on social media and by the individual sites.

Teaching breathwork doesn’t require a group exercise training qualification

Breathwork classes are becoming more popular in health clubs
Breathwork classes are becoming more popular in health clubs / Shutterstock / fizkes 

Read more from this issue of HCM magazine

View contents of HCM 2026 issue 5
Sign up for FREE ezines & magazines
The Breath Coach talks about how breathwork is being recognised for its mental and physical benefits and gaining a foothold on mainstream fitness timetables
HCM magazine
HCM People

Jamie Clements

The Breath Coach
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
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For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
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If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
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In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
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US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three ...
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Strength training has moved from the margins to the mainstream.
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Click on a catalogue to view it online
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Directory
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Stratford, East London.
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21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
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Messe Stuttgart, Stuttgart, Germany
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22-22 Oct 2026
QEII Conference Centre, London,
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26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
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features

HCM People:
Jamie ClementsThe Breath Coach

I experienced a blissful feeling of joy I hadn’t felt since I was a kid

Published in Health Club Management 2026 issue 5
Jamie Clements
Jamie Clements / Des Iles Photography

How did you first discover breathwork?

During my late teens and early 20s, I experienced anxiety, depression and panic attacks and was trying everything to tackle it – meditation, yoga, exercise and everything in between. Eventually I tried breathwork and it opened my mind and got me back into my body. I went from feeling like a passenger to feeling as though I had a level of control and influence over how I experienced my life, my nervous system and my mind.

For two years I explored it as a personal practice, going down rabbit holes within the world of breathwork and there was one particular session that really shifted something in me. I experienced a blissful feeling of joy I hadn't felt since I was a kid. I’d become numb through depression and anxiety and had accepted my life would always be quite grey. That session blasted open my perspective of what I could feel.

After the session I asked the teacher how I could go about sharing this with other people. I didn't really know at that point if there was a career to be found, but just felt a pull and I’ve been pulled along ever since.

There's so much that falls under the broad spectrum of breathwork and I’m fascinated by all of it. I started teaching at the beginning of 2020 and went full-time a year later. My last job prior to this was running a sales team for a software business, so a little bit different.

Focused breathwork is easy to learn and acts on both mind and body
Focused breathwork is easy to learn and acts on both mind and body / ShutterstocK / Cultura Creative

 What happened in that session to evoke such a profound response?

It was a style of breathwork called conscious connected breathing that can bring about altered states of consciousness. There's a lot of crossover between the types of experiences we can have with conscious connected breathing and psychedelic-assisted therapy.

When we work with the breath in that form, we change blood flow to certain areas of the brain which changes brain activity and gives access to the unconscious. It also increases activity in the areas associated with emotional processing and being able to connect to suppressed emotions or memories.

There's a lot of interesting work being done in relation to how we work with past experiences, past memories and the charge we hold in the body to process and integrate it, but it needs a well-trained therapist to be able to hold the space.

Why is breathing so important?

It's a core fundament of life and being. In the western world, it’s really one of the forgotten pillars of health. Breathwork is so simple and that simplicity is its power and also its limitation, because our brains are wired to associate impact with complexity and underestimate the power of simplicity.

If you look at the core pillars of health – movement, hydration, nutrition – breath comes before all of them. The faster life moves and the more advanced the world becomes, the more we crave the basics. In indigenous cultures breath is still fundamental to how they operate. It's not something they have to practice, it's just really ingrained.

I'm excited to see more research coming out about the impact of spirituality on mental health and the importance of having a connection to something bigger than ourselves. I view breath as a bit of a gateway into that because it connects you to yourself, others and nature.

Does it extend beyond the individual?

I'm a huge advocate of group experiences because of where we are in society with people struggling with loneliness and lack of proper community. When we have healing experiences in a group, people feel connected to each other.

Breath is also a powerful tool to directly influence the state of the nervous system and how we feel.

At a time when stress, anxiety and over stimulation are so rife, it's one of our most accessible tools to take back a level of control. Bringing the nervous system into balance can also help a number of other health issues, such as stress, anxiety, inflammation, poor sleep and high blood pressure. When we restore a level of balance to the nervous system, we can see a reduction in a lot of those symptoms.

Also breathwork can help with emotional health and root cause issues – adverse experiences from the past, trauma resolution and emotional expression.

When we suppress our emotions, that charge gets held in the body and can cause an imbalance. A lot of adults are struggling with the long-term effects of a past experience. It's almost a case of your mind keeping you safe from something that as an adult you no longer need to be kept safe from.

When you bring that back to the surface, it can be challenging and uncomfortable for people, but it also presents an opportunity to meet it through a different lens.

Do you have a favourite technique?

The technique that I use the most is very simple and great for stress and anxiety. It's just extended exhale breathing, in through the nose and then blow the exhale out through the mouth, which sends signals of calm and safety to the nervous system.

What are the common mistakes that we all tend to make?

The number one mistake that the breathwork industry makes is telling people that they're breathing wrong, because that causes stress and hyperfixation. I just want to help everyone relax a little bit.

It’s a good idea to move away from mouth breathing as this leads to shallow and faster breathing and it’s also very dehydrating and can create brain fog.

Jamie Clements
Jamie Clements /  Des Iles Photography

We wanted to create something that was simple but effective and give people the opportunity to slow things down and balance the scales

In an ideal world, people would be able to exercise at low to medium intensity through their nose. It's a case of adaptation and tends to take months rather than weeks, so it requires patience.

Shallow breathing when we’re working can make our nervous systems feel overstimulated, so it's important to check in with ourselves throughout the day and make a point of relaxing our shoulders and jaws and take a few deep breaths.

The more advanced my practice has become, the more simple it's become. It really does come down to more awareness of how I'm breathing. Can I start to slow things down in those moments just to take the edge off, to reduce the noise a little bit?

When we work with the breath we are able to more easily calm the nervous system and as we calm the nervous system, the body relaxes, and the mind gets a bit quieter. That’s what we all need now – those moments of rest.

Is breathwork having its moment yet?

The initial moment was about six years ago, when it started to feature in yoga and Pilates classes and in boutique studios, but it was definitely on the fringes. Now I feel as though we're entering more of the proper moment. Everyone Active is an amazing example of that. Five years ago I would never have expected a nationwide chain to be putting breathwork on their class timetable. It's such a vote of confidence for the work.

Breath is a powerful tool to help balance the nervous system
Breath is a powerful tool to help balance the nervous system / Shutterstock / PeopleImages 

How did your partnership with Everyone Active come about?

I’d worked with Oli Patrick for both Pillar Wellbeing and Future Practice and he approached me as part of the work that he was doing with Everyone Active. Initially I was pleasantly surprised that it was even a conversation, but when I got to know the team at Everyone Active I realised they’re incredibly progressive in terms of what they're trying to provide for their members.

We wanted to create something that was simple but effective and give people the opportunity to slow things down and balance the scales. Gyms have a lot of activity but less of an offering around rest and recovery – the supportive elements that make the active things more effective.

I created three-minute sessions for three different areas – the nervous system, health and stress management and visited a number of the sites to train staff. I created scripts and trained them in the science and application of those particular techniques.

The next project is to create some recorded classes for the Everyone Active app, so members can engage with breathwork at home.

How can operators engage with you?

I’m doing a lot more project-based work similar to what I've done with Everyone Active – consulting and advising on the role that breath can play within the broader ecosystem of wellbeing. That's something that really excites me. I also run a 12 month, hybrid teacher training programme for anyone wanting to work in this area, and for operators that want to upskill their teams.

Everyone Breathe

Everyone Active currently has 64 of its locations live offering breathwork classes, with 170 colleagues trained.

Teaching breathwork doesn’t require a formal group exercise training qualification, broadened the pool of people who can undertake the training to include those who work as duty managers and in front of house.

Classes are all registering attendances above 50 per cent, with a third running at 85 per cent capacity. The classes have been promoted on social media and by the individual sites.

Teaching breathwork doesn’t require a group exercise training qualification

Breathwork classes are becoming more popular in health clubs
Breathwork classes are becoming more popular in health clubs / Shutterstock / fizkes 

Read more from this issue of HCM magazine

View contents of HCM 2026 issue 5
Sign up for FREE ezines & magazines
The Breath Coach talks about how breathwork is being recognised for its mental and physical benefits and gaining a foothold on mainstream fitness timetables
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Latest News
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three ...
Latest News
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan ...
Latest News
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who ...
Latest News
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural ...
Latest News
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, ...
Latest News
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat ...
Latest News
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than ...
Latest News
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Shua Fitness
Founded in 1996, Shua integrates intelligent technology, sports science, and premium fitness equipment to deliver ...
Company profiles
Company profile: Gladstone Software
Gladstone’s software is built to streamline operations, reduce admin burden, and boost engagement. Operators can ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swimming Teachers' Association (STA) press release: STA Safeguarding programme for aquatic professionals awarded CIMSPA endorsement and CPD points
STA is pleased to announce that its Safeguarding Children and Adults at Risk CPD has been endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) against both the Safeguarding and Protecting Children and Safeguarding Adults technical specialism professional standards.
Featured press releases
Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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