STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

EHFF 2019: The marketing edge

The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview

Published in Health Club Management 2019 issue 2
The EHFF offers a day of conference and an evening event
The EHFF offers a day of conference and an evening event

This year’s conference will focus on the theme of marketing and sales in the fitness sector.

Marketing and sales revisited
Between 2007 and 2017 the fitness market grew from having 36 million to an impressive 60 million members – a remarkable increase of 67 per cent over the decade.

Speakers at the EHFF will explain how marketing and sales can be optimised and how operators should respond to increasing competitive pressure.

About the keynotes
David Greenfield will provide insights into the way electronics giant Philips understands marketing and sales. Greenfield is Philips’ Global Head of Consumer Obsession & Digital Marketing, with 15 years’ experience in digital marketing, sales and retail and will speak about value-oriented consumer segmentation.

In David Patchell Evans the EHFF welcomes one of the most successful large-scale operators in the industry. The founder and CEO of Goodlife runs one of Canada’s biggest fitness enterprises, with 385 health clubs, making it the fourth biggest in the world.

Patch is an extraordinary personality in the fitness industry, having won more than 25 national and international awards and with a host of other accolades to his name.

At 26 years of age Jonathan Fisher became CEO of the Holmes Place Group, which today generates sales of US$250m a year.

He sums up his philosophy as follows: “The majority of the population still doesn’t exercise on a regular basis yet and the industry needs to open up to new offers. I think things will move into a more holistic direction and I’m proud to be at the forefront of this movement.

The fourth keynote speaker is Karsten Hollasch from Deloitte, who will present at the forum on The European Market in 2018 – a study carried out jointly by EuropeActive and Deloitte – containing research findings that form an integral part of the EHFF programme.

Hollasch is responsible for corporate and private equity mandates at Deloitte and heads up Consumer Business and Transportation, as well as the German Sport Business Group.

New: break-out sessions
While the morning of the EHFF is dedicated to the keynotes, the afternoon will continue with a new format. Participants can select topics of greatest interest from six break-out sessions, including personalised nutrition and pricing. Club operators will also present their successful marketing campaigns.

One ticket, three events
In addition to the full day conference, delegates will also have the opportunity to network at the EHFF evening event and they will get a two-day ticket for FIBO, plus a copy of Marketing and Sales in the Fitness Sector – a EuropeActive publication.

To make a booking, go to: www.europeactive.eu/events/ehff19

EHFF will be held at the Congress-Centrum Nord of Kolnmesse on 3 April 2019.

About EuropeActive

• EuropeActive was founded in 1996 as the non-profit European Health & Fitness Association (EHFA) and continues today as the voice addressing key EU institutions on behalf of the European health and fitness sector.

• Its mission is not only to turn the tide of inactivity but also to ensure that more people get active as a result of an effective synergy between all the sector’s players.

• EuropeActive’s membership includes more than 10,000 facilities, 19 national trade associations, suppliers, education providers and individuals.

www.europeactive.eu

About FIBO

• FIBO is the world’s largest trade fair for fitness, wellness and health.

• HCM magazine is a global media partner of FIBO.

• Last year, 1,133 companies participated, meeting over 143,000 trade and private visitors from 120 countries.

• FIBO is scheduled to take place at the Exhibition Centre in Cologne from 4 to 7 April in 2019.

www.fibo.com

The keynote speakers, from top left, David Greenfield, David Patchell Evans, Jonathan Fisher and Karsten Hollasch
The keynote speakers, from top left, David Greenfield, David Patchell Evans, Jonathan Fisher and Karsten Hollasch
The fitness market has seen growth of 67 per cent in the decade from 2007-17
The fitness market has seen growth of 67 per cent in the decade from 2007-17
Karsten Hollasch will present findings from a Deloitte study
Karsten Hollasch will present findings from a Deloitte study
EHFF provides a setting for key players from the European fitness sector to learn from each other
EHFF provides a setting for key players from the European fitness sector to learn from each other
EHFF provides a setting for key players from the European fitness sector to learn from each other
EHFF provides a setting for key players from the European fitness sector to learn from each other
Henrik Gockel
Henrik Gockel
Anna Lisa Martin-Niedecken
Anna Lisa Martin-Niedecken
http://www.leisureopportunities.com/images/imagesX/416180_223330.jpg
Marketing and sales will be the focus at the sixth European Health and Fitness Forum (EHFF), taking place in April. We take a closer look at what to expect from this event...
Latest News
The UK health and fitness industry is healthier than it has ever been, according to ...
Latest News
People eating ultra-processed foods ate more calories and gained more weight than when they ate ...
Latest News
Wellness Week 2019 has kicked off in Romagna, Italy. The event will run from 17 ...
Latest News
Boutique cycle studio operator Flywheel has teamed up with Amazon.com to make its Flywheel Home ...
Latest News
Premium fitness operator Equinox will begin offering furnished office spaces adjacent to its high-end health ...
Latest News
Physical activity could be a major tool in battling rising levels of loneliness among young ...
Latest News
A new qualification focusing on mental health – one of the first of its kind ...
Latest News
Sports should be harnessed to help tackle knife crime and gang violence, according to a ...
Latest News
Fitness marketplace Hussle has revealed its first major deal since it changed its name and ...
Latest News
Fitness software startup Glofox has secured a US$10m worth of Series A funding. Led by ...
Latest News
The number of people dying prematurely from heart attacks and strokes in the UK has ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Fitness trends have changed, it’s time qualifications caught up
EMD UK, the national governing body for group exercise, has been working with Active IQ to improve industry qualifications.
Featured supplier news
Featured supplier: MoveGB continues drive to put industry talent at its heart
Here at Move we’ve recently taken a pause for thought in the midst of continued growth.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'The Hampton Health & Fitness Club'. Read more
More videos:
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Professional services
Deloitte UK: Professional services
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Fitness equipment
FunXtion International BV: Fitness equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Locking solutions
Ojmar: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
New Brighton, Wirral, Merseyside
Wirral Borough Council
Property & Tenders
Various Sites
Porters Commercial
Property & Tenders
Diary dates
22 May 2019
Lowry Theatre, Salford, United Kingdom
Diary dates
30 May 2019
Rimini Expo Centre, Rimini, Italy
Diary dates
Search news & features:
Find a supplier:
STA-Swimming Teachers Association
STA-Swimming Teachers Association