DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change

What was your brief to fisikal?
fisikal’s brief was to integrate with DIR’s existing systems and migrate a number of its services online to improve the operational efficiency of our personal trainer business and enhance the experience for both PTs and members.

We were operating a largely paper-based system which made it practically impossible, across multiple clubs, to accurately track and monitor how sessions were being sold, the number of sessions being sold, and which personal trainers were making the sales.

Introducing an online solution would also professionalise the service for our members, making it possible for them to access personal training plans, make appointments and pay for sessions, all independently, from a mobile device, instead of having to call the club and book through a very busy receptionist.

How has fisikal addressed your needs?
Phase one has extended way beyond supporting our personal training business, we’ve also introduced the fisikal online booking solution to our physiotherapy and nutrition advisory booking services.

The solution has been really well received by members and staff. Personal trainers are enjoying the fact that members can access their profile booking schedule online, then make a booking direct. Having these appointments drop into the diary is an absolute gift.

fisikal has been integrated with DiR’s bespoke business management system. How has that worked?
Our system is very complex and is managing 40 years of company history. It’s littered with nuances.

Thanks to fisikal’s flexible approach and perseverance, we’ve developed a bespoke solution that is fully integrated, delivers a seamless service to members and is easy for our staff to operate.

How have you found working with fisikal, day to day?
Great! fisikal is a truly valued partner that delivers as promised, on time and, as integrating a whole new digital solution across multiple sites is a hugely complicated process, it has been as painless as it could possibly be.

I love that fisikal has created a solution that adapts to our business and not the other way around.

What’s next for DiR and fisikal?
Phase two, starting now, sees the introduction of online personal training plans and access to a library of video exercises, as well as generic workouts and online payments.

To read the full interview with Jordi Forns, visit www.fisikal.com/press

For more information, email fisikal at [email protected]

Twitter:@fisikal

Facebook: fisikal

LinkedIn: linkedin.com/company/fisikal