GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
EGYM
EGYM
EGYM
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

CV Training: Go row

We speak to Helen Rowbotham of British Rowing about a new initiative to get more people engaged in one of the best gym-based CV workouts: indoor rowing

Published in Health Club Management 2017 issue 5
Rowbotham: Rowing is ideal for fat burning and core strength
Rowbotham: Rowing is ideal for fat burning and core strength

Why is indoor rowing such a beneficial form of training?
The physical benefits of rowing are exactly the same whether you row on water or indoors, which is why all our elite rowers train extensively on indoor rowing machines.

Indoor rowing requires you to use between 85 and 90 per cent of muscle groups in your body and can provide a great CV workout for all ages, abilities, body types and fitness levels. It’s also great for core strength and flexibility and is a highly efficient fat-burning exercise – burning upwards of 300 calories per 30 minutes of rowing. Because it’s also low impact, it’s perfect for cross training, injury prevention and rehabilitation, as well as those who are new to exercise.

Rowing is quite technical, so is there a risk of injury?
It’s actually really easy to learn the basics of good technique – even a simple 10-minute introduction can make all the difference to the quality and enjoyment of your rowing workout. The risk of injury is no higher than other exercises and can be avoided with good technique.

Unfortunately, most gym-goers aren’t taught about correct technique and posture, as the number of instructors who have this knowledge is limited. This is one of the reasons we launched Go Row Indoor. A key part of this programme is educating exercise professionals and gym-goers in the correct technique to help them get the most out of indoor rowing.

Simple changes make all the difference. For example, when you get onto the machine, changing the height of the monitor to eye level and adjusting the positioning of your feet helps you improve posture, sit more comfortably and get a good starting position.

During the rowing stroke, the focus should be on your legs, not arms, and it’s also important to guide the handle to the bottom rib and maintain a straight back.

It’s a tough CV workout, which can put less fit people off. What can we do about this?
Again, I think this is largely down to a lack of education. People aren’t taught the basics of how to use a rowing machine or what a good workout looks like, so they tend to jump on the machine and go hell for leather for a short period of time.

Indoor rowing can actually be really easily tailored to an individual’s objectives and fitness levels. It’s the same as when you start running – you want to start slowly, focus on technique and gradually build your pace and distance. Beginners wouldn’t sprint straight away or run a half-marathon. It’s no different with rowing.

Tell us about Go Row Indoor
We would love all indoor rowers to also have the opportunity to try rowing on the water, but we know this isn’t always possible. Go Row Indoor therefore focuses purely on the fitness market, with two key aims: to improve the quality of the indoor rowing experience, and to increase participation by making it more accessible.

Our research shows that gym-goers lack confidence regarding rowing technique, and that this is a key barrier to their participation and enjoyment of indoor rowing. Educating fitness professionals in good technique, the benefits of indoor rowing and how to achieve an effective, efficient and enjoyable workout therefore lie at the heart of the programme.

We’ve just developed new class models for gym and studio, which are accredited by REPs and require trainers to be a minimum Level 2 fitness instructor; we’ve appointed five master trainers to deliver tailored training programmes to operators. We’re also developing other products to support those taking up indoor rowing, including a new website, tracker app and challenge-focused apps, training plans and events.

We want to encourage PTs and other exercise professionals to use the rowing machines in their gyms, whether as part of inductions, within bespoke client training programmes, or in the form of group classes.

How can gyms offer group exercise classes in rowing?
We’ve combined our world-leading knowledge of rowing with learnings from the boutique indoor rowing class market in New York to create a unique UK offering. This includes specially designed group classes.

The 45-minute studio format is set to music and combines rowing with circuit-based exercises. The 20- and 30-minute formats are HIIT style classes, requiring six to eight machines, which can be delivered on the gym floor without having to move the rowing machines.

All the classes have been designed to offer a fun and social workout, providing a more engaging indoor rowing experience.

You’ve already done a pilot with Pure Gym. How did this go?
Last year, we trained around 10 of Pure Gym’s London-based instructors, and a number of their sites are now piloting the classes. The feedback has been very positive, with good attendance levels, and we’ve used all feedback to further refine our training.

Going forward, all instructors who attend our workshops will continue to receive updated information on the programme, including new workouts and class models, as well as other resources such as workout videos and training plans. Operators will also be able to access branded materials to support the marketing of their indoor rowing activities.

For more information, visit www.britishrowing.org/indoor-rowing

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
“Educating exercise professionals and 
gym-goers in the correct technique will help
everyone get the most out of indoor rowing”
“Educating exercise professionals and gym-goers in the correct technique will help everyone get the most out of indoor rowing”
The physical benefits of indoor and outdoor rowing are “exactly the same” / PHOTO: NAOMI BAKER
The physical benefits of indoor and outdoor rowing are “exactly the same” / PHOTO: NAOMI BAKER
Special indoor rowing group exercise programme has been launched
Special indoor rowing group exercise programme has been launched
https://www.leisureopportunities.co.uk/images/772487_502720.jpg
British Rowing's Helen Rowbotham on Go Row, a new initiative to get more gym-goers engaged in indoor rowing
Helen Rowbotham, British Rowing ,British Rowing, Helen Rowbotham, rowing, indoor rowing, rowing machine, Go Row, Pure Gym,
HCM magazine
HCM People

Jamie Clements

The Breath Coach
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
Pulse Fitness has created a new health club delivering an elevated wellness experience
HCM promotional features
Promotion
Performance Health Systems, manufacturer of Power Plate, has a new CEO, with an ambitious vision for the company
HCM promotional features
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Company profiles
Company profile: Gantner
Gantner optimizes and simplifies the organisation of fitness clubs. Using touchless RFID/NFC credentials (member cards, ...
Company profiles
Company profile: Places Leisure
Places Leisure aims to enlighten our communities about the benefits of a healthy lifestyle in ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

features

CV Training: Go row

We speak to Helen Rowbotham of British Rowing about a new initiative to get more people engaged in one of the best gym-based CV workouts: indoor rowing

Published in Health Club Management 2017 issue 5
Rowbotham: Rowing is ideal for fat burning and core strength
Rowbotham: Rowing is ideal for fat burning and core strength

Why is indoor rowing such a beneficial form of training?
The physical benefits of rowing are exactly the same whether you row on water or indoors, which is why all our elite rowers train extensively on indoor rowing machines.

Indoor rowing requires you to use between 85 and 90 per cent of muscle groups in your body and can provide a great CV workout for all ages, abilities, body types and fitness levels. It’s also great for core strength and flexibility and is a highly efficient fat-burning exercise – burning upwards of 300 calories per 30 minutes of rowing. Because it’s also low impact, it’s perfect for cross training, injury prevention and rehabilitation, as well as those who are new to exercise.

Rowing is quite technical, so is there a risk of injury?
It’s actually really easy to learn the basics of good technique – even a simple 10-minute introduction can make all the difference to the quality and enjoyment of your rowing workout. The risk of injury is no higher than other exercises and can be avoided with good technique.

Unfortunately, most gym-goers aren’t taught about correct technique and posture, as the number of instructors who have this knowledge is limited. This is one of the reasons we launched Go Row Indoor. A key part of this programme is educating exercise professionals and gym-goers in the correct technique to help them get the most out of indoor rowing.

Simple changes make all the difference. For example, when you get onto the machine, changing the height of the monitor to eye level and adjusting the positioning of your feet helps you improve posture, sit more comfortably and get a good starting position.

During the rowing stroke, the focus should be on your legs, not arms, and it’s also important to guide the handle to the bottom rib and maintain a straight back.

It’s a tough CV workout, which can put less fit people off. What can we do about this?
Again, I think this is largely down to a lack of education. People aren’t taught the basics of how to use a rowing machine or what a good workout looks like, so they tend to jump on the machine and go hell for leather for a short period of time.

Indoor rowing can actually be really easily tailored to an individual’s objectives and fitness levels. It’s the same as when you start running – you want to start slowly, focus on technique and gradually build your pace and distance. Beginners wouldn’t sprint straight away or run a half-marathon. It’s no different with rowing.

Tell us about Go Row Indoor
We would love all indoor rowers to also have the opportunity to try rowing on the water, but we know this isn’t always possible. Go Row Indoor therefore focuses purely on the fitness market, with two key aims: to improve the quality of the indoor rowing experience, and to increase participation by making it more accessible.

Our research shows that gym-goers lack confidence regarding rowing technique, and that this is a key barrier to their participation and enjoyment of indoor rowing. Educating fitness professionals in good technique, the benefits of indoor rowing and how to achieve an effective, efficient and enjoyable workout therefore lie at the heart of the programme.

We’ve just developed new class models for gym and studio, which are accredited by REPs and require trainers to be a minimum Level 2 fitness instructor; we’ve appointed five master trainers to deliver tailored training programmes to operators. We’re also developing other products to support those taking up indoor rowing, including a new website, tracker app and challenge-focused apps, training plans and events.

We want to encourage PTs and other exercise professionals to use the rowing machines in their gyms, whether as part of inductions, within bespoke client training programmes, or in the form of group classes.

How can gyms offer group exercise classes in rowing?
We’ve combined our world-leading knowledge of rowing with learnings from the boutique indoor rowing class market in New York to create a unique UK offering. This includes specially designed group classes.

The 45-minute studio format is set to music and combines rowing with circuit-based exercises. The 20- and 30-minute formats are HIIT style classes, requiring six to eight machines, which can be delivered on the gym floor without having to move the rowing machines.

All the classes have been designed to offer a fun and social workout, providing a more engaging indoor rowing experience.

You’ve already done a pilot with Pure Gym. How did this go?
Last year, we trained around 10 of Pure Gym’s London-based instructors, and a number of their sites are now piloting the classes. The feedback has been very positive, with good attendance levels, and we’ve used all feedback to further refine our training.

Going forward, all instructors who attend our workshops will continue to receive updated information on the programme, including new workouts and class models, as well as other resources such as workout videos and training plans. Operators will also be able to access branded materials to support the marketing of their indoor rowing activities.

For more information, visit www.britishrowing.org/indoor-rowing

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
“Educating exercise professionals and 
gym-goers in the correct technique will help
everyone get the most out of indoor rowing”
“Educating exercise professionals and gym-goers in the correct technique will help everyone get the most out of indoor rowing”
The physical benefits of indoor and outdoor rowing are “exactly the same” / PHOTO: NAOMI BAKER
The physical benefits of indoor and outdoor rowing are “exactly the same” / PHOTO: NAOMI BAKER
Special indoor rowing group exercise programme has been launched
Special indoor rowing group exercise programme has been launched
https://www.leisureopportunities.co.uk/images/772487_502720.jpg
British Rowing's Helen Rowbotham on Go Row, a new initiative to get more gym-goers engaged in indoor rowing
Helen Rowbotham, British Rowing ,British Rowing, Helen Rowbotham, rowing, indoor rowing, rowing machine, Go Row, Pure Gym,
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
Latest News
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Company profiles
Company profile: Gantner
Gantner optimizes and simplifies the organisation of fitness clubs. Using touchless RFID/NFC credentials (member cards, ...
Company profiles
Company profile: Places Leisure
Places Leisure aims to enlighten our communities about the benefits of a healthy lifestyle in ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
EGYM
EGYM
Partner sites