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For more than three decades, Creative Fitness Marketing (CFM) has been helping health clubs
grow their membership bases quickly and sustainably.
promotion •
26 Feb 2026
Heart rate training and gamified technology are creating uplifting fitness experiences that keep members coming back for more, as Julie Cramer reports
HCM issue 11 2025
The CEO of Plymouth Active on the area’s strategic plan to use physical activity with public health to tackle inequalities
HCM issue 8 2025
News editor of HCM, Kath Hudson, taps the zeitgeist at the recent W3Fit EMEA industry event that was held in Sardinia, Italy
HCM issue 10 2024
Some 800 people attended the UK Active Awards ceremony last night (3 October) in
Birmingham. Sponsored by STA, the hosts were Professor Greg Whyte OBE and comedian,
Esther Manito.
news •
04 Oct 2024
UK Active has unveiled the finalists for the UK Active Awards 2024. Winners from across the 14
categories will be announced at a ceremony at the International Convention Centre in Birmingham
on 3 October.
news •
23 Jul 2024
This month’s letters address mental health support via clubs and how exercise access can take pressure off healthcare
HCM issue 6 2024
Liz Fletcher of Sport for Confidence on the huge potential of health collaboration
HCM issue 2 2024
Is now a golden moment for health and fitness operators to secure favourable leases as desirable anchor tenants? Kath Hudson asks the experts
HCM issue 2 2024
HCM gets the lowdown on the latest treadmill technology for health club operators who are looking to refresh their gym floor offering
HCM issue 11 2023
Peloton, which announced a major rebrand in May is also relaunching into the B2B market as Peloton
for Business, which it says will offer "a unified portfolio of B2B wellbeing solutions for enterprise
clients".
news •
18 Aug 2023
Dan Rees, the former MD of Premier Global NASM – the training company which was closed by
its US-based owner, Ascend Learning last year – has set up a new global fitness training
company.
news •
16 Jun 2023
Training your team so they’re prepared to deal with cardiac incidents could save lives, says Dr Dane Vishnubala
HCM issue 5 2023
When YMCA Black Country Group needed a new management solution, switching to Xplor Gym was stress-free with big benefits
HCM issue 3 2023
Central YMCA has partnered with Fisikal to digitise its festive promotions
HCM issue 11 2022
How can operators ensure members feel a continual sense of improvement that keeps them coming back for more?
HCM issue 6 2022
In celebration of International Women’s Day, WIFA launches the most significant global
advocacy campaign for women in fitness worldwide- #womenhelpingwomenww
product innovation •
07 Mar 2022
The Retention Convention saw experts sharing exciting examples of best practice around customer relationship building
HCM issue 1 2021
Leading fitness chains in the US are closing their clubs and studios, as a measure to tackle the
spread of COVID-19 (coronavirus).
news •
18 Mar 2020
Tech giant Apple is venturing further into the wellness space by launching a new Apple Watch
Connected programme, designed to reward gym members for wearing the watch during their
exercise sessions.
news •
23 Jan 2020
Freemotion Fitness has appointed John Harris to the role of director of Business Development.
product innovation •
05 Dec 2019
Arvinda Gohil has been appointed CEO of Central YMCA. Gohil joins the health and wellbeing charity
from London-based Community Links, where she was CEO.
news •
22 Aug 2019
Sportswear giant Nike has teamed up with equipment supplier Technogym to create a
bespoke Nike Training Camp in Croydon.
news •
01 Mar 2019
Fitness studio operator Frame has launched a training course designed to meet the demands of
instructors working at boutique studios.
news •
29 Oct 2018
The World Health Organization’s
physical activity expert explains why the
body has created a Global Action Plan
to combat physical inactivity
HCM issue 9 2018
10 million users in 14,000 facilities worldwide use Technogym's mywellness cloud to manage
their fitness and wellbeing. We talk to operators who are benefitting from this tech
HCM issue 8 2018
YMCA Awards has become the UK’s first awarding organisation to achieve accreditation
from
the Chartered Institute of the Management of Sport and Physical Activity (CIMSPA) across
three new qualifications.
news •
22 May 2018
Central London’s YMCA Club has selected Legend Club Management
Systems as its new, one-step, single system registration, online booking
and membership management solution.
product innovation •
13 Mar 2018
Organisations have pledged to back a programme aimed at encouraging more people with
disabilities to take part in sport and physical activity.
news •
25 Jan 2018
Mental health providers should integrate personal training programmes into their patients’
treatment plans, a new study suggests.
news •
13 Nov 2017
Latest News
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout ...
Latest News
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch ...
Latest News
Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment ...
Latest News
Researchers in the US have identified an antibody which could greatly reduce the loss of ...
Latest News
Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of ...
Latest News
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept ...
Latest News
The 20th State of the Industry Report from LeisureDB has revealed a resilient, expanding and ...
Latest News
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights ...
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Company profiles
Parkwood Leisure provides bespoke management and professional support services for leisure, cultural, and health and ...
Company profiles
The UK's largest annual trade event dedicated to physical activity, health, and performance...
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21-24 Sep 2026
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