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Strength training is evolving, driven by high demand and changing consumer preferences. Julie Cramer talks to innovators about how their new products are serving this growth
HCM issue 5 2026
Active people app, Strava, has overhauled its strength training experience, allowing gym-goers
to automatically log and share their lifts from their wearables.
news •
27 May 2026
Pulse Fitness has created a
new health club delivering an
elevated wellness experience
HCM issue 3 2026
Active IQ is calling for greater accountability in online
fitness advice with the launch of a new trustmark
HCM issue 3 2026
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation
The leading awarding organisation for the physical activity sector, Active IQ, is urging
social media platforms such as TikTok and Instagram to take greater responsibility for the
role they play in shaping public health behaviours.
promotion •
09 Mar 2026
Xponential Fitness says it has settled two major cases out of court as it seeks to wipe the slate
clean, following several years facing litigation from multiple US agencies.
news •
05 Mar 2026
Matrix Fitness has launched the Onyx Collection, a five-machine range of luxury CV products
designed to complement a club’s décor and elevate the space with luxury accents.
product innovation •
26 Feb 2026
With members seeking personalised health insights, suppliers are stepping up to deliver a range of testing options
HCM issue 2 2026
From pro rugby to PT to building a global fitness brand, the founder of MARCHON talks to Kate Cracknell about the journey so far
HCM issue 2 2026
Will Dean co-founder of Tough Mudder says he's reinventing personal training with a new
venture – an AI-powered fitness company called CoachCube.
news •
16 Feb 2026
The Exigo Plate Loaded 2. 0 ISO Bent Over Row has been developed in collaboration with
fitness professionals to deliver elite-level biomechanics, targeting the upper and mid-back.
product innovation •
21 Jan 2026
Strength training is evolving, with new AI-powered ecosystems from Technogym leading the way
HCM issue 12 2025
Foundry has added two new clubs to its portfolio with the acquisition of Instate, an
independent
operator.
news •
17 Dec 2025
The founder of Fitness Worx on bringing the personal transformation model to the wider community
HCM issue 11 2025
Julie Cramer looks at recent health club projects where the combination of expert-led design and functionality have elevated the offering
HCM issue 10 2025
As the popularity of ice bathing and sauna as a recovery tool grows, how can operators best embrace the trend? Kath Hudson reports
HCM issue 10 2025
The challenge of attracting and retaining talent is greater than ever before, as Vicky Kiernander reports
HCM issue 9 2025
Les Mills has launched Bodypump Heavy, a new programme based on much-loved 30-year-old
classic, Bodypump.
news •
14 Oct 2025
US boutique franchisor, Xponential Fitness has completed the divestiture of another brand –
this
time it’s Lindora the metabolic health business.
news •
02 Oct 2025
Peloton has announced a complete overhaul of its portfolio which will see it introducing an all-
new Cross Training Series designed to maximise the benefits of both cardio and strength
workouts.
news •
01 Oct 2025
Competitive fitness events are booming and the health clubs adapting to this demand
are creating highly-engaged communities, Dan Barker from BLK BOX explains
HCM issue 8 2025
South Africa-born Terence talks about his journey to teaching meditation and mindfulness after suffering two cardiac arrests
HCM issue 8 2025
The COO of Extraordinary Brands on recent acquisitions, supporting franchisees and expanding the company’s fitness portfolio
HCM issue 8 2025
Google has revealed a new, AI-powered personalised health coach for wearers of Fitbit and Pixel
trackers and smartwatches.
news •
11 Sep 2025
This Girl Can has launched a new campaign – We Like the Way You Move – which redefines
how
women getting active looks and champions women from underrepresented groups.
news •
11 Sep 2025
Gen Z value the gym for their mental and physical health according to a UK-wide survey of
2,000 16 to 28-year-olds, undertaken for The Gym Group, in July.
news •
01 Sep 2025
Advanced Cardio Equipment has created a new concept in fitness dedicated to upper body
exercise.
product innovation •
29 Aug 2025
The industry veterans are gearing up to launch a longevity concept franchise called Zenergie, as Kath Hudson reports
HCM issue 7 2025
US country club operator, Life Time, has launched its own AI coach. Available through its app,
L•AI•C delivers science-backed guidance for fitness and health, from approved sources.
news •
04 Aug 2025
Xponential Fitness has offloaded two more of its brands – indoor cycling concept, CycleBar and
boxing brand, Rumble, which it bought in 2021, with both being snapped up by Extraordinary
Brands on terms that have not been disclosed.
news •
29 Jul 2025
Latest News
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through ...
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms. The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Company profiles
Driven by innovation, Core Health & Fitness delivers top-quality products, exceptional service, and ongoing support. ...
Company profiles
Make Your Gym offers a full-service, strategic partner supporting gym owners with all aspects of ...
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