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Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a
twist, by offering customers the opportunity to take part in exercise sessions led by an
avatar.
news •
26 Oct 2020
Members of Gen Z have come of age
and are now some of the most engaged
consumers of fitness. Researchers,
leisure-net, look at the numbers
HCM issue 9 2019
The police confiscate a ton of knives in
London every month. Pia Fontes and
Ben Wintour have set up Steel Warriors,
a charity that re-forges them to make
urban gyms for the community
HCM issue 6 2018
How can clubs best get ready for a new
generation of consumers and employees?
HCM issue 11 2017
Xercise4Less topped the social media charts in a recent industry survey. Its social media guru Joe Hall shares his tips
HCM issue 3 2017
Imke Schuller of the Futures Company look at how the industry can better connect with Millennials
HCM Handbook 2017
Innovations are growing the fitness
industry, but more needs to be
done to achieve future success.
David Minton summarises findings
from The Leisure Database
Company’s (TLDC) State of the
Fitness Industry Report
HCM Handbook 2017
Snapchat and Facebook Live are changing social media. Video should be a key part of your strategy, says Tom Godwin
HCM issue 11 2016
Lifetime Training has appointed Sean Cosgrove as its new head of commercial operations.
news •
15 Aug 2016
The Pokemon Go craze could play a hugely positive role in tackling obesity by encouraging
people to get more physically active.
news •
19 Jul 2016
The PT turned online personality on the new art of social media 'influencing'
HCM issue 6 2016
Do you know how to fully engage Millennials in your social media marketing? The experts share their advice
HCM issue 6 2016
Gone are the days of overtly “selling stuff”. That was the message from Sid
Jatia, vice president of digital at Under Armour, at this week’s Millennial 20/20
Summit – an event that looked at all facets of doing business with the
younger generations.
news •
15 Apr 2016
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
HCM issue 4 2016
Mobile developers and coding experts from across the UK are being invited to create an app that
“facilitates social change through sport” at the inaugural Sport England Sport Technology Awards
Hackathon.
news •
10 Aug 2015
Training provider YMCAfit is bidding to bring new blood into the industry
through an innovative marketing campaign designed to target markets that
traditional advertising is unable to reach.
news •
04 Sep 2014
The growth in prominence of social media has opened up an array of marketing
opportunities for the health and fitness industry, however marketing managers
should be operating more like Richard Branson to improve their online
strategies, says Icon Training CEO Julian Leybourne.
news •
30 May 2014
Antipodean training provider the Australian Institute of Fitness (AIF) has
become one of the first fitness brands to utilise photo-messaging app
Snapchat.
news •
12 May 2014
As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications
HCM issue 5 2014
Social media and marketing guru Gary Vaynerchuk has issued a wake-up call to
members of the fitness industry at IHRSA 2014 in San Diego, telling them to
stop marketing “like it's 2004.”
news •
17 Mar 2014
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Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
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Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
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Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
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HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
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Peloton Interactive Inc is believed to be working to get its costs under control in ...
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Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
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Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17 ...
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US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and
Adam Daniel have been designed to empower
your team and transform your service
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM magazine
Pilates is having a
moment. Steph Eaves
asks suppliers how
they’re responding
to the demand
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
When a hefty round of investment
coincided with the pandemic, the
CEO of Midtown Athletic Clubs
feared the company – founded by
his grandfather – would go down
on his watch. He talks to Kath
Hudson about the pressure to
keep the business afloat
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
“When it was founded, Snap Fitness was ground-breaking, but by 2020 the industry had evolved, but the brand hadn’t”
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Read the latest issue
Featured supplier news
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Featured supplier news
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of
innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of
excellence.
Company profiles
As the original GymTV supplier, Zoom Media has a proven track record of working with ...
Company profiles
Orbit4 is a leading FitTech brand that provides gym operators with a comprehensive software solution ...
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China Import & Export Fair Complex, Guangzhou, China
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