The MD of Active Insight says the sector can use data to deliver more powerful member experiences and outcomes

The exercise physiologist and research scientist is leading on brain health at Orangetheory. She talks to Kath Hudson

Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise sessions led by an avatar.

Members of Gen Z have come of age and are now some of the most engaged consumers of fitness. Researchers, leisure-net, look at the numbers

The police confiscate a ton of knives in London every month. Pia Fontes and Ben Wintour have set up Steel Warriors, a charity that re-forges them to make urban gyms for the community

How can clubs best get ready for a new generation of consumers and employees?

Xercise4Less topped the social media charts in a recent industry survey. Its social media guru Joe Hall shares his tips

Imke Schuller of the Futures Company look at how the industry can better connect with Millennials

Innovations are growing the fitness industry, but more needs to be done to achieve future success. David Minton summarises findings from The Leisure Database Company’s (TLDC) State of the Fitness Industry Report

Snapchat and Facebook Live are changing social media. Video should be a key part of your strategy, says Tom Godwin

Lifetime Training has appointed Sean Cosgrove as its new head of commercial operations.

The Pokemon Go craze could play a hugely positive role in tackling obesity by encouraging people to get more physically active.

The PT turned online personality on the new art of social media 'influencing'

Do you know how to fully engage Millennials in your social media marketing? The experts share their advice

Gone are the days of overtly “selling stuff”. That was the message from Sid Jatia, vice president of digital at Under Armour, at this week’s Millennial 20/20 Summit – an event that looked at all facets of doing business with the younger generations.

Social media is everywhere – but are you harnessing the powers of the ‘influencers’?

Mobile developers and coding experts from across the UK are being invited to create an app that “facilitates social change through sport” at the inaugural Sport England Sport Technology Awards Hackathon.

Training provider YMCAfit is bidding to bring new blood into the industry through an innovative marketing campaign designed to target markets that traditional advertising is unable to reach.

The growth in prominence of social media has opened up an array of marketing opportunities for the health and fitness industry, however marketing managers should be operating more like Richard Branson to improve their online strategies, says Icon Training CEO Julian Leybourne.

Antipodean training provider the Australian Institute of Fitness (AIF) has become one of the first fitness brands to utilise photo-messaging app Snapchat.

As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications

Social media and marketing guru Gary Vaynerchuk has issued a wake-up call to members of the fitness industry at IHRSA 2014 in San Diego, telling them to stop marketing “like it's 2004.”