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Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on
consultancy, advisory and non-executive director roles.
news •
08 Apr 2026
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation
The leading awarding organisation for the physical activity sector, Active IQ, is urging
social media platforms such as TikTok and Instagram to take greater responsibility for the
role they play in shaping public health behaviours.
promotion •
09 Mar 2026
Active IQ is preparing to launch a Level 3, nested wellbeing qualification that covers
coaching for positive behavioural change, mental resilience and lifestyle programming.
news •
22 Apr 2025
Politicians are turning to weight loss drugs to control obesity in the population. Kath Hudson polls the experts on the impact
HCM issue 11 2024
The MD of Active IQ talks about the challenges created by the skills gap and how the industry must tackle it
HCM issue 10 2024
As the sector in the UK welcomes more members and sees record market value, Leisure DB’s David Minton explains The State of the UK Fitness Industry Report 2023
HCM issue 6 2023
Active IQ has set itself the fast-track target of being carbon
neutral by 2024, as CEO, Jenny Patrickson explains
HCM issue 2 2023
We hear from Jack Shakespeare at UK Active on a new physical literacy initiative and Jenny Patrickson at Active IQ who believes we need a revolution in training
HCM issue 1 2023
Active IQ has been acquired by educational charity NCFE from its parent company, US-based Ascend
Learning.
news •
26 Nov 2022
The best in the business from across the physical activity sector were honoured last night (30
June) as the winners of the ukactive Awards 2022 were announced at Birmingham’s ICC.
news •
01 Jul 2022
Power Plate has been shortlisted for the “Developing & Supporting Communities following on
from Covid-19” award at this year’s ukactive Awards.
product innovation •
01 Jun 2022
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for
the
fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve
Resort, in Portugal.
promotion •
25 May 2022
Leisure operators should
embrace activity to engage
members says Jenny Patrickson,
managing director of Active IQ
HCM issue 11 2021
Active IQ has won the Exporter of the Year award at the sixth annual FAB 2021 Awards,
organised by the Federation of Awarding Bodies.
product innovation •
24 Nov 2021
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness
and
Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready
training
experience that can be tailored to suit local employer needs.
product innovation •
08 Jun 2021
Leisure-net’s lockdown 2 survey yielded findings that will set a course for the UK industry as it comes out of lockdown 3
HCM issue 1 2021
Gym and health club members in England have flocked back to fitness facilities in droves
since the reopening of the sector on 2 December.
news •
04 Dec 2020
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of
End-point Assessment to meet the increasing demands for skilled assessors in this emerging
area.
product innovation •
16 Nov 2020
Active IQ optimised lockdown to create new opportunities for students and stakeholders
HCM issue 9 2020
Bristol University has committed to embracing body positivity and rejecting diet culture. Should the rest of the fitness sector follow suit?
HCM issue 9 2020
Active IQ has partnered with
Nuffield Health who have created a new Level 3 Diploma in Working with People with Long-term Conditions
HCM issue 6 2020
Three industry firms – Active IQ, fibodo and Study Active – have teamed up to create a free, bespoke
online fitness platform for NHS staff.
news •
17 Jun 2020
With special populations to look after
and the market evolving at a pace,
we ask the experts if PT training and
qualifications are keeping up
HCM issue 9 2019
A new qualification focusing on mental health – one of the first of its kind for the physical
activity and fitness industry – is creating interest across the sector.
news •
16 May 2019
Older people are less likely to exercise,
making them more prone to developing
long-term health conditions. How can
fitness providers reach people in their
50s, 60s, 70s and above?
HCM issue 5 2019
The Women in Fitness Association (WIFA) has launched its UK council today (8 March 2019, International Women's Day), a not-for-profit
organisation that aims to unite women in the fitness industry by offering support, resources and mentorship programmes, whilst also
addressing specific issues women face in the industry.
news •
08 Mar 2019
Awarding organisation Active IQ has launched a Level 2 Award focusing in mental health – one of the
first of its kind for the physical activity and fitness industry.
news •
05 Nov 2018
Now in its 15th year of operation, awarding organisation Active IQ continues to go from
strength to strength, supporting the industry with new initiatives and resources
HCM issue 6 2018
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
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David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
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SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
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Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
Read the latest issue
Opinion
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As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
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