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Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on
consultancy, advisory and non-executive director roles.
news •
08 Apr 2026
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation
The leading awarding organisation for the physical activity sector, Active IQ, is urging
social media platforms such as TikTok and Instagram to take greater responsibility for the
role they play in shaping public health behaviours.
promotion •
09 Mar 2026
Active IQ is preparing to launch a Level 3, nested wellbeing qualification that covers
coaching for positive behavioural change, mental resilience and lifestyle programming.
news •
22 Apr 2025
Politicians are turning to weight loss drugs to control obesity in the population. Kath Hudson polls the experts on the impact
HCM issue 11 2024
The MD of Active IQ talks about the challenges created by the skills gap and how the industry must tackle it
HCM issue 10 2024
As the sector in the UK welcomes more members and sees record market value, Leisure DB’s David Minton explains The State of the UK Fitness Industry Report 2023
HCM issue 6 2023
Active IQ has set itself the fast-track target of being carbon
neutral by 2024, as CEO, Jenny Patrickson explains
HCM issue 2 2023
We hear from Jack Shakespeare at UK Active on a new physical literacy initiative and Jenny Patrickson at Active IQ who believes we need a revolution in training
HCM issue 1 2023
Active IQ has been acquired by educational charity NCFE from its parent company, US-based Ascend
Learning.
news •
26 Nov 2022
The best in the business from across the physical activity sector were honoured last night (30
June) as the winners of the ukactive Awards 2022 were announced at Birmingham’s ICC.
news •
01 Jul 2022
Power Plate has been shortlisted for the “Developing & Supporting Communities following on
from Covid-19” award at this year’s ukactive Awards.
product innovation •
01 Jun 2022
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for
the
fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve
Resort, in Portugal.
promotion •
25 May 2022
Leisure operators should
embrace activity to engage
members says Jenny Patrickson,
managing director of Active IQ
HCM issue 11 2021
Active IQ has won the Exporter of the Year award at the sixth annual FAB 2021 Awards,
organised by the Federation of Awarding Bodies.
product innovation •
24 Nov 2021
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness
and
Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready
training
experience that can be tailored to suit local employer needs.
product innovation •
08 Jun 2021
Leisure-net’s lockdown 2 survey yielded findings that will set a course for the UK industry as it comes out of lockdown 3
HCM issue 1 2021
Gym and health club members in England have flocked back to fitness facilities in droves
since the reopening of the sector on 2 December.
news •
04 Dec 2020
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of
End-point Assessment to meet the increasing demands for skilled assessors in this emerging
area.
product innovation •
16 Nov 2020
Active IQ optimised lockdown to create new opportunities for students and stakeholders
HCM issue 9 2020
Bristol University has committed to embracing body positivity and rejecting diet culture. Should the rest of the fitness sector follow suit?
HCM issue 9 2020
Active IQ has partnered with
Nuffield Health who have created a new Level 3 Diploma in Working with People with Long-term Conditions
HCM issue 6 2020
Three industry firms – Active IQ, fibodo and Study Active – have teamed up to create a free, bespoke
online fitness platform for NHS staff.
news •
17 Jun 2020
With special populations to look after
and the market evolving at a pace,
we ask the experts if PT training and
qualifications are keeping up
HCM issue 9 2019
A new qualification focusing on mental health – one of the first of its kind for the physical
activity and fitness industry – is creating interest across the sector.
news •
16 May 2019
Older people are less likely to exercise,
making them more prone to developing
long-term health conditions. How can
fitness providers reach people in their
50s, 60s, 70s and above?
HCM issue 5 2019
The Women in Fitness Association (WIFA) has launched its UK council today (8 March 2019, International Women's Day), a not-for-profit
organisation that aims to unite women in the fitness industry by offering support, resources and mentorship programmes, whilst also
addressing specific issues women face in the industry.
news •
08 Mar 2019
Awarding organisation Active IQ has launched a Level 2 Award focusing in mental health – one of the
first of its kind for the physical activity and fitness industry.
news •
05 Nov 2018
Now in its 15th year of operation, awarding organisation Active IQ continues to go from
strength to strength, supporting the industry with new initiatives and resources
HCM issue 6 2018
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Social fitness the missing link to member engagement, according to a new Myzone report
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David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
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Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
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Find out how your gym can tap into the corporate wellness boom
HCM magazine
HCM People
Matt Parker
MD, Brio“We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent”
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.
Write to [email protected]
HCM magazine
The fitness industry is mourning the passing of Les Mills,
a founding father of fitness, as Kath Hudson reports
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry
about the launch of Run X in partnership with Technogym
HCM magazine
New legislation is exposing weakness
and potential liabilities in the
management of customer data in
health clubs, says Andy Chesterman
Read the latest issue
Opinion
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Panatta brought together four of the most influential figures in bodybuilding history on the
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Brass Monkey designs and builds the world’s finest commercial-grade ice baths, working with leading gyms ...
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