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Gyms need to prioritise member preference
when making wellbeing-focused changes
HCM issue 2 2018
Addressing three key user needs may boost
gym penetration rates, says Lauretta Ihonor
HCM issue 10 2017
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HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Strength training is evolving,
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preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
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