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Company profile
D2F Fitness
D2F Fitness specialises in providing fitness equipment tailored to your gym’s needs, but goes further - offering complete solutions to optimise your space using extensive industry connections and expert knowledge.
Your search for 'D2F' returned 19 results
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D2F Fitness has officially launched its latest in-house product range, Altrafit Elements, a
new range of gym equipment designed specifically for independent gyms.
promotion •
18 Dec 2025
The world of strength training is moving at a rapid pace, driven by consumer demand. Leading suppliers tell Julie Cramer about their latest equipment launches
HCM issue 11 2025
D2F is proud to be the official merchandise partner for The Boat Race – the iconic sporting
event between the University of Oxford and the University of Cambridge.
promotion •
09 Dec 2025
Julie Cramer looks at recent health club projects where the combination of expert-led design and functionality have elevated the offering
HCM issue 10 2025
From England cricket to the Boat Race,
D2F’s Matt Aynsley explains how the company’s bespoke division is excelling
in the clothing and accessories market
HCM issue 3 2025
We talk to suppliers about how they create flexible and fit-for-purpose gym floors
HCM issue 9 2024
D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM issue 3 2024
The explosion in consumer demand for strength training is driving a raft of innovative new launches from equipment suppliers, as Steph Eaves report
HCM issue 3 2024
The duo from Everyone Active are taking on Amazon by launching online retail with the aim of hitting £1m p.a. turnover
HCM issue 1 2021
Places for People Leisure has a won a 20-year contract to run council-owned fitness
facilities in Epping Forest, Essex.
news •
01 Feb 2017
Matrix Fitness's first dedicated industry event offered a successful and lively mix of product demonstrations, trainings, seminar discussions and networking opportunities
HCM issue 11 2016
The ProLog from D2F Fitness is a new obstacle-
course inspired group weight for in and outdoors.
product innovation •
30 Jun 2016
Life Fitness has secured the services of former D2F Fitness managing director Danny
Oliver, who joins the equipment giant as UK country manager.
news •
27 May 2016
D2F Fitness has announced the launch of a new
website to support its continued business growth
in the UK.
product innovation •
14 Aug 2015
Equipment supplier D2F Fitness has launched the XCUBE
Atom functional training rig, coming in at 2.5sq m and
requiring a space of approximately 4sq m.
product innovation •
08 Jun 2015
Nicky Jobson reports on all the news, excitement and product launches from this year’s Leisure Industry Week, which took place at the Birmingham NEC
HCM issue 11 2014
Health clubs and personal trainers will be able to offer group
training sessions outdoors with D2F Fitness’ new functional
training rig.
product innovation •
16 Sep 2014
Global fitness supplier RFE International has granted exclusive UK distribution
rights of the new Reebok Professional line of fitness equipment to D2F Fitness.
news •
19 Jun 2014
Gyms using D2F's online Incentives scheme can now sell
products on the site as well.
product innovation •
21 Jan 2011
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
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Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
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David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
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Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
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