For this unprecedented year, we asked a stellar line up of industry big hitters, from around the globe, to give their thoughts on how COVID has shaped the health and fitness industry and where we go from here

What were we expecting for the industry in 2020 before the pandemic struck? According to our panel of experts, membership packages for Gen Z are ripe for a rethink, and savvy employers should be thinking about putting in place bespoke digital tools for staff wellbeing

Deloitte’s Alicia Whistlecroft summarises findings from the State of the UK Fitness Industry Report. Budgets and boutiques are challenging the domestic status quo, throwing up a range of new opportunities

Is the UK boutique fitness sector capable of attracting the funding it needs? Alicia Whistlecroft from Deloitte takes a look at the level of opportunity