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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
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Product innovation

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
Related news

Now is the time to create an omnichannel fitness experience for your members

22 Sep 2021
Autumn is a time for planning, budgeting and renewal. It marks a time when routines ...

Strengthening your mind...one work out at a time

23 Feb 2021
There’s nothing quite like discovering a product that creates a huge impact in our life. ...

Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention

12 Jan 2021
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry ...

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Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Everyone Active has joined forces with EXi, the award-winning app which is a UKCA marked
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
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An iconic Dutch fitness centre that first opened 32 years ago has received an extensive
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part
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The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
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Featured supplier news: Now is the time for whole-body EMS
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
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Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Gympass
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
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trade associations
International SPA Association - iSPA: trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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