Product innovation
Year ends on high note for Matrix Fitness
By Dean Fox
2011 was an unprecedented success for Matrix Fitness, with the development of our ambassador programme being particularly noteworthy.
Working in partnership with our customers, our ambassadors including gold medallist Tim Brabants, and the elite women’s cycling team – Horizon Fitness RT, aimed to inspire and motivate participation in physical activity. The team was boosted in 2011 with the addition of James Cracknell, and Great Britain Triathlete Jodie Stimpson.
The cyclists in particular have generated significant interest, benefiting from heightened awareness thanks to the headline grabbing talent of riders such as World Track Champions, Dani King and Jo Rowsell; two young riders within the British squad that are bidding for Olympic glory.
It’s not just female cyclists flying the Matrix flag though – we were delighted to supply equipment to one of Britain's most successful ever male cyclists too. Bradley Wiggins, the Team Sky, multi Olympic, and World medallist is training on Matrix equipment as part of his off-season preparation for the 2012 double - the Tour de France and Olympic assault.
2012 will be a pivotal year for British sport, and Matrix Fitness is pleased to be supporting British Athletes through our ambassador programme. We wish our athletes every success for the coming year, especially those competing in the Olympic Games.
Company Details
Matrix Fitness UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.
Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
Address
East CourtRiverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA
Telephone
01782 644900Website
www.matrixfitness.co.uk2011 was an unprecedented success for Matrix Fitness, with
the development of our ambassador programme being
particularly noteworthy.
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