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FITNESS, HEALTH, WELLNESS

Product innovation

The 5 big marketing mistakes that are stopping you getting more clients TODAY for your gym or health club

How has the last year been for your gym or health club?

Especially for the readers of Health Club Management, PR & marketing expert Paul Green has written a brand new report on marketing gyms and health clubs.

It covers the five big marketing mistakes that are stopping operators getting more clients TODAY for their gym or health club.

How have the last 12 months been for your business? Have you been struggling to pay the bills, or have you seen your business grow?

While many gym owners have joined in with politicians and the media moaning about how tough everything is, a few of them have quietly been getting on with the task of actually growing their business.

They understand that an economic downturn is the perfect time to grow a business. Hard work and investment now will pay off for many years to come. Because when the economy finally picks up, their business will be best positioned to grow even faster.

If this hasn't been your experience, you can start to change today. The key is to understand exactly what areas need to be addressed, what specifically must be done to achieve different results, and what crippling marketing mistakes must be avoided.

Click HERE now to get your new, free marketing report written especially for the readers of Health club Management.

Company Details
Publicity Heaven
Publicity Heaven was set up by Direct Response PR expert and former journalist Paul Green with a mission: To help business owners use effective PR and marketing to double their profit.
Address
1 The Old Dairy, Knuston Home Farm, Irchester, Northamptonshire NN29 7EX
Telephone
+44 (0)8452 303049
How has the last year been for your gym or health club?
Especially for the readers of Health Club Management, PR & marketing expert Paul Green has written a brand new report on marketing gyms and health clubs.
freeReport3.gif

Product innovation

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Alliance Leisure
Alliance Leisure
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Elevate Arena
Elevate Arena
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Xplor Fitness & Leisure
Xplor Fitness & Leisure
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
Global Wellness Summit
Global Wellness Summit
1 - 20 of 1,984
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Ziva Strength
Ziva is an elite-performance fitness brand that designs, manufactures, delivers, and services premium resistance training, ...
Company profiles
Company profile: BLK BOX
BLK BOX - where precision meets strength, and innovation never stops in the pursuit of ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Alliance Leisure completes £15m transformation at Doncaster Dome
Alliance Leisure are excited to announce the completion of works to the Lagoons at Doncaster Dome, on behalf of Doncaster Culture and Leisure Trust, funded by City of Doncaster Council.
Featured press releases
BLK BOX press release: Inside the build: Aberdeen Sports Village
When Aberdeen Sports Village set out to upgrade its gym offering, the goal was to create a more motivating, versatile and high-performing training environment for its diverse member base.
Directory
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Product innovation

The 5 big marketing mistakes that are stopping you getting more clients TODAY for your gym or health club

How has the last year been for your gym or health club?

Especially for the readers of Health Club Management, PR & marketing expert Paul Green has written a brand new report on marketing gyms and health clubs.

It covers the five big marketing mistakes that are stopping operators getting more clients TODAY for their gym or health club.

How have the last 12 months been for your business? Have you been struggling to pay the bills, or have you seen your business grow?

While many gym owners have joined in with politicians and the media moaning about how tough everything is, a few of them have quietly been getting on with the task of actually growing their business.

They understand that an economic downturn is the perfect time to grow a business. Hard work and investment now will pay off for many years to come. Because when the economy finally picks up, their business will be best positioned to grow even faster.

If this hasn't been your experience, you can start to change today. The key is to understand exactly what areas need to be addressed, what specifically must be done to achieve different results, and what crippling marketing mistakes must be avoided.

Click HERE now to get your new, free marketing report written especially for the readers of Health club Management.

Company Details
Publicity Heaven
Publicity Heaven was set up by Direct Response PR expert and former journalist Paul Green with a mission: To help business owners use effective PR and marketing to double their profit.
Address
1 The Old Dairy, Knuston Home Farm, Irchester, Northamptonshire NN29 7EX
Telephone
+44 (0)8452 303049
How has the last year been for your gym or health club?
Especially for the readers of Health Club Management, PR & marketing expert Paul Green has written a brand new report on marketing gyms and health clubs.
freeReport3.gif

Product innovation

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Alliance Leisure
Alliance Leisure
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Elevate Arena
Elevate Arena
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Xplor Fitness & Leisure
Xplor Fitness & Leisure
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
Global Wellness Summit
Global Wellness Summit
1 - 20 of 1,984
Latest News
PureGym Group has announced that group chief financial officer, Alex Wood, is taking over the ...
Latest News
Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members. ...
Latest News
International industry lobbying associations are calling for physical activity and strength training to be deeply ...
Latest News
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout ...
Latest News
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch ...
Latest News
Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment ...
Latest News
Researchers in the US have identified an antibody which could greatly reduce the loss of ...
Latest News
Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of ...
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Ziva Strength
Ziva is an elite-performance fitness brand that designs, manufactures, delivers, and services premium resistance training, ...
Company profiles
Company profile: BLK BOX
BLK BOX - where precision meets strength, and innovation never stops in the pursuit of ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Alliance Leisure completes £15m transformation at Doncaster Dome
Alliance Leisure are excited to announce the completion of works to the Lagoons at Doncaster Dome, on behalf of Doncaster Culture and Leisure Trust, funded by City of Doncaster Council.
Featured press releases
BLK BOX press release: Inside the build: Aberdeen Sports Village
When Aberdeen Sports Village set out to upgrade its gym offering, the goal was to create a more motivating, versatile and high-performing training environment for its diverse member base.
Directory
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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