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FITNESS, HEALTH, WELLNESS

Product innovation

Sing and Swim with Swim a Song™

A new product has been launched to help introduce young children and babies to swimming, using songs to help them develop greater confidence in the water.

Swim a Song™ was developed by Total Swimming, which was founded by Olympic swimmer Steve Parry, and Swim Supreme.

It uses instantly recognisable nursery rhymes and songs and, by changing the lyrics, creates a fun programme of movement and actions working with the music.

The programme is already being used at leisure centres across the UK, but the Swim A Song™ Parent Pack is now available for parents to help children at bath time.

Parry said: "The first step on the ladder is water confidence and being comfortable moving, splashing and blowing bubbles. I know this sounds like a lot of fun but there really is a whole host of benefits.

"Swim a Song™ opens the door to enjoying aquatics as early as four months. Who would have thought that we are delivering the starting point for a life skill as early as this?"

Company Details
Total Swimming Limited
Total Swimming is a business with a passion for innovation, learning and excellence. Total Swimming delivers products and programmes along an aquatic pathway with our first product on this pathway, Swim a Song, working to develop water confidence in children as young as six months. With learn to swim academies and highly innovative school swimming programmes and an Olympian-led events programme, Total Swimming is and will continue to revolutionise swimming.
Address
House of Sport 1-2 Frecheville Court Off Knowsley Street Bury BL9 0UF UK
Telephone
0844 800 4323
A new product has been launched to help introduce young children and babies to swimming, using songs to help them develop greater confidence in the water.
120410-Swim-a-song.gif

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Product innovation

Sing and Swim with Swim a Song™

A new product has been launched to help introduce young children and babies to swimming, using songs to help them develop greater confidence in the water.

Swim a Song™ was developed by Total Swimming, which was founded by Olympic swimmer Steve Parry, and Swim Supreme.

It uses instantly recognisable nursery rhymes and songs and, by changing the lyrics, creates a fun programme of movement and actions working with the music.

The programme is already being used at leisure centres across the UK, but the Swim A Song™ Parent Pack is now available for parents to help children at bath time.

Parry said: "The first step on the ladder is water confidence and being comfortable moving, splashing and blowing bubbles. I know this sounds like a lot of fun but there really is a whole host of benefits.

"Swim a Song™ opens the door to enjoying aquatics as early as four months. Who would have thought that we are delivering the starting point for a life skill as early as this?"

Company Details
Total Swimming Limited
Total Swimming is a business with a passion for innovation, learning and excellence. Total Swimming delivers products and programmes along an aquatic pathway with our first product on this pathway, Swim a Song, working to develop water confidence in children as young as six months. With learn to swim academies and highly innovative school swimming programmes and an Olympian-led events programme, Total Swimming is and will continue to revolutionise swimming.
Address
House of Sport 1-2 Frecheville Court Off Knowsley Street Bury BL9 0UF UK
Telephone
0844 800 4323
A new product has been launched to help introduce young children and babies to swimming, using songs to help them develop greater confidence in the water.
120410-Swim-a-song.gif

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Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
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