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FITNESS, HEALTH, WELLNESS

Product innovation

Physical Company launches ‘gym friendly’ Atlas Stones

Fitness equipment manufacturer Physical Company is launching a range of weighted Atlas Stones with a gym-friendly makeover replacing cement with vinyl for improved grip.


John Halls, Physical Company’s managing director, said: “Atlas Stone training is certainly coming into the mainstream fitness arena now and we have designed a more gym-friendly product to encourage its inclusion in workouts and boot-camp sessions”
Atlas Stone training is designed to build core, back and leg strength and can be used inside, without running the risk of floor damage, but is strong enough to stand up to the rigours of outdoor use.


Halls adds: “Atlas Stones will forever be associated with strong man competitions but by introducing a choice of weights and more manageable dimensions and tactile texture, we believe our range will literally bring this style training within reach of fitness fans, instructors and personal trainers.”
The stones are available in four different weights: 15kg, 25kg, 35kg and 45kg and are priced at £51.82, £60.08, £68.84 and £73.25 respectively.


Physical Company, established in 1989, has been supplying innovative, functional and results driven equipment for fitness, sports and rehabilitation purposes for 27 years.
Physical Company produces high quality, commercial equipment and currently distributes international brands including: freeFORM, TRX Suspension Trainer, BOSU and Total Gym.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Fitness equipment manufacturer Physical Company is launching a range of weighted Atlas Stones with a gym-friendly makeover replacing cement with vinyl for improved grip.
901332_940234.jpg

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Product innovation

Physical Company launches ‘gym friendly’ Atlas Stones

Fitness equipment manufacturer Physical Company is launching a range of weighted Atlas Stones with a gym-friendly makeover replacing cement with vinyl for improved grip.


John Halls, Physical Company’s managing director, said: “Atlas Stone training is certainly coming into the mainstream fitness arena now and we have designed a more gym-friendly product to encourage its inclusion in workouts and boot-camp sessions”
Atlas Stone training is designed to build core, back and leg strength and can be used inside, without running the risk of floor damage, but is strong enough to stand up to the rigours of outdoor use.


Halls adds: “Atlas Stones will forever be associated with strong man competitions but by introducing a choice of weights and more manageable dimensions and tactile texture, we believe our range will literally bring this style training within reach of fitness fans, instructors and personal trainers.”
The stones are available in four different weights: 15kg, 25kg, 35kg and 45kg and are priced at £51.82, £60.08, £68.84 and £73.25 respectively.


Physical Company, established in 1989, has been supplying innovative, functional and results driven equipment for fitness, sports and rehabilitation purposes for 27 years.
Physical Company produces high quality, commercial equipment and currently distributes international brands including: freeFORM, TRX Suspension Trainer, BOSU and Total Gym.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Fitness equipment manufacturer Physical Company is launching a range of weighted Atlas Stones with a gym-friendly makeover replacing cement with vinyl for improved grip.
901332_940234.jpg

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Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
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Click on a catalogue to view it online
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Pulse Fitness press release: Pulse Fitness’ Trakk ecosystem supports Walsall Leisure in driving community engagement and delivering measurable ROI
Pulse Fitness’ digital solution, Trakk, is helping Walsall Council transform community health engagement into measurable outcomes by combining body composition tracking with targeted physical activity interventions.
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Spirit Fitness built the i-Strength adaptive strength training system around four distinct workout modes.
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Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
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Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
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Y Felinheli, LL56 4QN
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Diary dates
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