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Product innovation

Physical Company launches FLOWIN® Friction Training™

Physical Company has launched the FLOWIN® Friction Training™ Concept in the UK, Ireland and Channel Islands.

The FLOWIN® Concept has been created by a group of elite decathletes with an extensive history and competence in medicine, top-level athlete training and healthcare.

The fundamental principles of the FLOWIN® Concept are based on vertically constricted movements over a larger plate, while friction is off-loaded by smaller pads sliding horizontally across the plate. The plate is portable – making it ideal for group formats such as core, circuits and strength training – and also features points of reference for achieving the most from workouts. It can easily be stored and adds a new dimension to group training.

The pad and plate friction has been carefully optimised for a safe yet effective motion, which the exerciser is able to fully master by simply altering the amount of applied pressure on the pads.

The FLOWIN® products have a wide range of uses by a variety of different people – from professional athletes to personal trainers and gym goers – while the kit can also be used for rehabilitation purposes within healthcare programmes. The FLOWIN® plate can also be used to introduce children to strength training.

For the physiotherapist and patient, the FLOWIN® training modes offer active flexibility training at its best. Friction Training™ with the FLOWIN® device offers a comprehensive support system of rehabilitation. Safe stabilisation exercises can be performed, as well as maintaining the workload, even at the end of the ROM (range of motion).

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has launched the FLOWIN® Friction Training™ Concept in the UK, Ireland and Channel Islands.
250210-flowin.gif

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Product innovation

Physical Company launches FLOWIN® Friction Training™

Physical Company has launched the FLOWIN® Friction Training™ Concept in the UK, Ireland and Channel Islands.

The FLOWIN® Concept has been created by a group of elite decathletes with an extensive history and competence in medicine, top-level athlete training and healthcare.

The fundamental principles of the FLOWIN® Concept are based on vertically constricted movements over a larger plate, while friction is off-loaded by smaller pads sliding horizontally across the plate. The plate is portable – making it ideal for group formats such as core, circuits and strength training – and also features points of reference for achieving the most from workouts. It can easily be stored and adds a new dimension to group training.

The pad and plate friction has been carefully optimised for a safe yet effective motion, which the exerciser is able to fully master by simply altering the amount of applied pressure on the pads.

The FLOWIN® products have a wide range of uses by a variety of different people – from professional athletes to personal trainers and gym goers – while the kit can also be used for rehabilitation purposes within healthcare programmes. The FLOWIN® plate can also be used to introduce children to strength training.

For the physiotherapist and patient, the FLOWIN® training modes offer active flexibility training at its best. Friction Training™ with the FLOWIN® device offers a comprehensive support system of rehabilitation. Safe stabilisation exercises can be performed, as well as maintaining the workload, even at the end of the ROM (range of motion).

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has launched the FLOWIN® Friction Training™ Concept in the UK, Ireland and Channel Islands.
250210-flowin.gif

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HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Global Wellness Summit
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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Elevate Arena
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Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
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With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
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Click on a catalogue to view it online
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A nationwide celebration for the upcoming Summer Solstice and International Yoga Day will take place at Everyone Active facilities across the country on Friday, 19 June 2026.
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