Netpulse, provider of mobile apps for health clubs, has released Mobile Acquisition Add-Ons to help club operators acquire new members.

The new features of the Netpulse Club Mobile App are designed to allow operators to use their members’ smartphones to attract new members.

Using members’ smartphone contact, they can send mobile referrals, provide digital guest passes, reward members to motivate and engage them with the club and send impulse offers, such as open personal training session, to members.

Mike Escobedo of Netpulse said: “Mobile technology giants like Uber already use features such as mobile referrals to inexpensively grow their user base.

“Mobile Acquisition Add-Ons give club operators access to these same groundbreaking technologies to acquire new members and grow revenue.

“Operators can now generate referrals through a device their members already love to use — their smartphones — and reward members for this behaviour.”

He adds that at pilot clubs, increased app engagement has grown referrals, guest pass usage and new member acquisition, with some pilot locations doubling their historical monthly referrals.

Dave Dos Santos, CEO of Best Fitness has adopted the add-on features. He said: “Engagement has tripled, app downloads have gone through the roof and we’ve seen a significant increase in referrals and new member conversions. These features have more than paid for themselves.”

The four new features are now available at an additional cost as an add-on to the standard Club Mobile App powered by Netpulse.