Spa and salon cosmetics brand Mii Cosmetics has introduced a new product to brighten, depuff and hydrate the delicate under-eye area.

Called Bright Eyed Revitalising Balm, the new launch is described as a multifunctional product that’s designed to instantly cool the under eye from the first glide.

The formula’s star ingredient is hyaluronic acid which is known for its ability to boost the skin’s hydration levels.

The balm is also infused with phytosphingosine – an ingredient naturally found in the outermost layer of the skin with antimicrobial and anti-inflammatory properties. It’s claimed to support the skin’s barrier function and consequently minimise the look of dark circles and brighten the skin around the eyes while creating a tightening and lifting effect.

“In today's world, where so many people work, walk or swim on the daily, it's very important to feel wide awake and for your skin to wake up around the eye area,” said Susan Gerrard, company founder.

“The Bright Eyed Revitalising Eye Balm is a perfect little helper. It's unique because you can use it morning or night or anytime throughout the day when your eyes need a little pick-me-up.”

The Bright Eyed Revitalising Balm is now available online and across the UK from Mii Cosmetics’ partner spas and salons.

To enhance the balm’s effects, Mii Cosmetics suggests pairing it with its biodegradable Bright Eyed Hydrogel Masks for the eye which are soaked in caffeine, sodium hyaluronate and niacinamide.