Attractions technology company MediaMation has launched a virtual motion gaming platform, the ReactiVR, a machine that combines multiplayer interaction, player freedom and competition in one package.

The ReactiVR, demoed at IAAPA, was an ATV that’s been turned into a 3DOF motion-base. Player one drives the ATV and player two shoots other vehicles.

The pod dynamically reacts to the gameplay, so the physical experience is matched with the visual experience inside the HMD.

According to MediaMation vice president Daniel Jamele, integrating VR with motion technology is more likely to tempt people away from playing VR games at home.

“We previously showcased a VR shooting game experience with pre-programmed motion,” Jamele says.

“But the problem is that it doesn’t involve teamwork and it lacks repeatability. This is why we developed the two-player ReactiVR pods, which we aim to offer as a four-player option soon. Without competition and teamwork it’s just a video game.”

“This is also far more interactive than the passive VR experiences where you have to go where the ride takes you. You decide where you want to go and the VR experience responds to your choices.”

MediaMation, which turned 25 last year, says it continues to offer products that are non-proprietary.

“We try to be universal so we can work with big players and they can develop the games they want. We’ve always been focused on enabling our customers to integrate any media with our products.”