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The Leisure Media Company Ltd
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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

Product innovation

Life Fitness announces new Signature Series plate loaded line

Life Fitness is complementing its premium strength training line, Signature Series, with the addition of new plate-loaded equipment. The new machines boast the aesthetics, ease-of-use, and heritage that Life Fitness and Hammer Strength products are recognized for today. Six machines are available now, with a further 6 coming down the line later this year.

Created to offer superior industrial design and biomechanics, the new line accents the elegance of existing Life Fitness Signature Series products. Recognised for its ease of use, Signature Series will now provide a comprehensive strength-training solution perfect for exercisers of all levels. Each piece in the family was put to the test in the Life Fitness reliability and biomechanics labs.

Users will experience the independent, converging and diverging movements of the world’s original plate loaded equipment, Hammer Strength. They will also find it easy to get into a correct, comfortable position due to the products’ ergonomically sound design. Plus every piece of plate-loaded equipment features pictorial placards to further enhance ease of use.

The equipment is available in nine different, customisable frame colours and upholstery for the machines’ contoured pads is offered in more than 30 different colours. The tubing for the new line is also consistent with the existing Signature Series family of products.

Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Life Fitness is complementing its premium strength training line, Signature Series, with the addition of new plate-loaded equipment.
LifeFit_HCMezine-ADV040610.gif

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Product innovation

Life Fitness announces new Signature Series plate loaded line

Life Fitness is complementing its premium strength training line, Signature Series, with the addition of new plate-loaded equipment. The new machines boast the aesthetics, ease-of-use, and heritage that Life Fitness and Hammer Strength products are recognized for today. Six machines are available now, with a further 6 coming down the line later this year.

Created to offer superior industrial design and biomechanics, the new line accents the elegance of existing Life Fitness Signature Series products. Recognised for its ease of use, Signature Series will now provide a comprehensive strength-training solution perfect for exercisers of all levels. Each piece in the family was put to the test in the Life Fitness reliability and biomechanics labs.

Users will experience the independent, converging and diverging movements of the world’s original plate loaded equipment, Hammer Strength. They will also find it easy to get into a correct, comfortable position due to the products’ ergonomically sound design. Plus every piece of plate-loaded equipment features pictorial placards to further enhance ease of use.

The equipment is available in nine different, customisable frame colours and upholstery for the machines’ contoured pads is offered in more than 30 different colours. The tubing for the new line is also consistent with the existing Signature Series family of products.

Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Life Fitness is complementing its premium strength training line, Signature Series, with the addition of new plate-loaded equipment.
LifeFit_HCMezine-ADV040610.gif

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HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
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What does a premium body composition experience actually look like? It starts with the measurement itself.
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Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Xplor Fitness & Leisure
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Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
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Global Wellness Summit
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Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
Elevate Arena
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