GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Leisure-net's sales-Focus tool speeds up membership sales process

Leading customer insight provider for the active leisure sector, Leisure-net has launched sales-Focus, a unique set of tools to manage, monitor and measure results from the membership enquiry stage through to the sale.

The online service aims to speed up operator lead response times, as well as increasing conversions.

“We know the faster staff respond to enquirers, the more likely they are to convert to members, and responding to online enquiries within 15 minutes resulted in a 70 percent conversion rate at Queen's Park Sports Centre,” said Mike Hill, director of Leisure-net.

“The sales-Focus tool will interact with leads via purposeful mailings, such as calls to action for special offers or membership sales, call/email backs to follow up with prospects and appointment reminders, ultimately shortening the sales cycle and giving operators a greater chance of converting enquiries into members.”

sales-Focus provides clear and hierarchical reporting levels from the person making the sale, to site, contract, region and entire group, as well as working as one complete system for both online and face to face enquiries.

Online enquiries are automatically directed to the sales team, who in turn allocate and record their tasks and actions. Face to face, telephone and social media enquiries can also be added to the system.

The reporting dashboard provides live data, such as sales enquiries in the pipeline and source of enquiry, as well as speed of response, together with the ability to measure return on investment from marketing spend.

Company Details
Leisure-net Solutions Ltd
Leisure-net Solutions is the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries. Leisure-net's work helps leading industry organisations, local authorities and trusts, as well as private sector operators and suppliers, to understand their customers’ and clients’ needs and aspirations, and to deliver innovative service and health improvement initiatives.
Address
Park Farm, Hethersett, Norwich, Norfolk NR9 3DL
Telephone
+44 (0)1603 814233
Leading customer insight provider for the active leisure sector, Leisure-net has launched sales-Focus, a unique set of membership sales tools.
442393_979049.gif

Product innovation

Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Everyone Active has joined forces with EXi, the award-winning app which is a UKCA marked
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative
Miha Bodytec GmbH
Miha Bodytec GmbH
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky
FunXtion has upgraded its White Label Member App with a raft of new features to
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t
Myzone is excited to announce that fitness innovation and technology expert, Leon Rudge, is joining
CryoAction has unveiled a new range of electric cryotherapy chambers with temperatures reaching as low
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the
Les Mills
Les Mills
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million
Suffice to say that the pandemic has completely changed the way fitness professionals work and
The Retention Guru
The Retention Guru
1 - 20 of 1,936
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Now is the time for whole-body EMS
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.
Featured supplier news
Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Company profiles
Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Power Plate: Exercise equipment
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Leisure-net's sales-Focus tool speeds up membership sales process

Leading customer insight provider for the active leisure sector, Leisure-net has launched sales-Focus, a unique set of tools to manage, monitor and measure results from the membership enquiry stage through to the sale.

The online service aims to speed up operator lead response times, as well as increasing conversions.

“We know the faster staff respond to enquirers, the more likely they are to convert to members, and responding to online enquiries within 15 minutes resulted in a 70 percent conversion rate at Queen's Park Sports Centre,” said Mike Hill, director of Leisure-net.

“The sales-Focus tool will interact with leads via purposeful mailings, such as calls to action for special offers or membership sales, call/email backs to follow up with prospects and appointment reminders, ultimately shortening the sales cycle and giving operators a greater chance of converting enquiries into members.”

sales-Focus provides clear and hierarchical reporting levels from the person making the sale, to site, contract, region and entire group, as well as working as one complete system for both online and face to face enquiries.

Online enquiries are automatically directed to the sales team, who in turn allocate and record their tasks and actions. Face to face, telephone and social media enquiries can also be added to the system.

The reporting dashboard provides live data, such as sales enquiries in the pipeline and source of enquiry, as well as speed of response, together with the ability to measure return on investment from marketing spend.

Company Details
Leisure-net Solutions Ltd
Leisure-net Solutions is the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries. Leisure-net's work helps leading industry organisations, local authorities and trusts, as well as private sector operators and suppliers, to understand their customers’ and clients’ needs and aspirations, and to deliver innovative service and health improvement initiatives.
Address
Park Farm, Hethersett, Norwich, Norfolk NR9 3DL
Telephone
+44 (0)1603 814233
Leading customer insight provider for the active leisure sector, Leisure-net has launched sales-Focus, a unique set of membership sales tools.
442393_979049.gif

Product innovation

Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Everyone Active has joined forces with EXi, the award-winning app which is a UKCA marked
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative
Miha Bodytec GmbH
Miha Bodytec GmbH
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky
FunXtion has upgraded its White Label Member App with a raft of new features to
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t
Myzone is excited to announce that fitness innovation and technology expert, Leon Rudge, is joining
CryoAction has unveiled a new range of electric cryotherapy chambers with temperatures reaching as low
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the
Les Mills
Les Mills
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million
Suffice to say that the pandemic has completely changed the way fitness professionals work and
The Retention Guru
The Retention Guru
1 - 20 of 1,936
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
HCM Magazine
Research
Nearly a third of Americans from the lowest income group in the study do not work out, but are interested in taking part in regular activity
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Operations
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM magazine
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM magazine
HCM People

Alan Leach

Chair of IHRSA and CEO, West Wood Clubs
IHRSA is now on a mission to bring the global industry together
HCM magazine
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Now is the time for whole-body EMS
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.
Featured supplier news
Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Company profiles
Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Power Plate: Exercise equipment
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FIBO Exhibition
FIBO Exhibition
Partner sites