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FITNESS, HEALTH, WELLNESS

Product innovation

Innovative Leisure on a new high at Sommerland

Ahead of the 2011 season, Innovative Leisure has installed a major new high ropes course at Sommerland Sjaelland in Denmark.

Situated in Nykøbing, about 55 miles west of Copenhagen, Sommerland Sjaelland has added a two level, seven pole Sky Trail Navigator, which it has named Klatrefidusen. The park is a seasonal, summer resort style venue and focuses on open space and active elements for children, such as canoeing, interactive games, trampolines and a waterpark.

The custom designed course is designed to appeal to both younger and older children - as well as their parents - and features a range of elements for all ages. The second level is more testing than the first but allows youngsters to build their confidence, where necessary, to move up to a more challenging section, something the park was particularly keen to provide.

The new course, built in only eight days, can cater for 35 participants at any one time, providing an hourly capacity of 100. It is also the first installation of a major high ropes course by Innovative Leisure where the client has included the attraction in the entrance price of the park. Innovative Leisure MD Phil Pickersgill said: "The Sky Trail Navigator is just what Sommerland Sjaelland wanted and fits the park's ethos perfectly.

"It's painted in bright colours so that it looks cheerful and family oriented and goes well with the context of the park and the other attractions and facilities within it." Sommerland Sjaelland's owner and manager Kaare Dyvekær commented: "We are very satisfied with the Sky Trail Navigator course. Feedback from customers has confirmed that it was the right decision to choose something that provides a physical activity, as opposed to a more passive experience in - for example - a new roller coaster.

“We have also seen an additional benefit, with sales in the adjacent food and beverage outlet rising significantly since it opened." The Sky Trail Navigator is one of a range of major high ropes courses offered by Innovative Leisure, which distributes the attractions in the UK on behalf of US manufacturer Ropes Courses, Inc.

Company Details
Innovative Leisure
Innovative Leisure are a leading UK supplier of a range of high energy, interactive attractions the whole family can enjoy from climbing towers to high ropes courses.
Address
Unit 5 Pomeroy Drive, Oadby Industrial Estate, Oadby, Leicester, Leicestershire LE2 5NE
Telephone
+44 (0)116 271 3095
Ahead of the 2011 season, Innovative Leisure has installed a major new high ropes course at Sommerland Sjaelland in Denmark.
070611LKInnovativeLeisureSommerland.gif

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Product innovation

Innovative Leisure on a new high at Sommerland

Ahead of the 2011 season, Innovative Leisure has installed a major new high ropes course at Sommerland Sjaelland in Denmark.

Situated in Nykøbing, about 55 miles west of Copenhagen, Sommerland Sjaelland has added a two level, seven pole Sky Trail Navigator, which it has named Klatrefidusen. The park is a seasonal, summer resort style venue and focuses on open space and active elements for children, such as canoeing, interactive games, trampolines and a waterpark.

The custom designed course is designed to appeal to both younger and older children - as well as their parents - and features a range of elements for all ages. The second level is more testing than the first but allows youngsters to build their confidence, where necessary, to move up to a more challenging section, something the park was particularly keen to provide.

The new course, built in only eight days, can cater for 35 participants at any one time, providing an hourly capacity of 100. It is also the first installation of a major high ropes course by Innovative Leisure where the client has included the attraction in the entrance price of the park. Innovative Leisure MD Phil Pickersgill said: "The Sky Trail Navigator is just what Sommerland Sjaelland wanted and fits the park's ethos perfectly.

"It's painted in bright colours so that it looks cheerful and family oriented and goes well with the context of the park and the other attractions and facilities within it." Sommerland Sjaelland's owner and manager Kaare Dyvekær commented: "We are very satisfied with the Sky Trail Navigator course. Feedback from customers has confirmed that it was the right decision to choose something that provides a physical activity, as opposed to a more passive experience in - for example - a new roller coaster.

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Company Details
Innovative Leisure
Innovative Leisure are a leading UK supplier of a range of high energy, interactive attractions the whole family can enjoy from climbing towers to high ropes courses.
Address
Unit 5 Pomeroy Drive, Oadby Industrial Estate, Oadby, Leicester, Leicestershire LE2 5NE
Telephone
+44 (0)116 271 3095
Ahead of the 2011 season, Innovative Leisure has installed a major new high ropes course at Sommerland Sjaelland in Denmark.
070611LKInnovativeLeisureSommerland.gif

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