Product innovation
Indoor cycling group joins Life Fitness family
By Kate Corney
ICG Joins Life Fitness
Life Fitness, commercial fitness equipment manufacturer, has announced that its parent company, Brunswick Corporation, has acquired Germany indoor cycling equipment brand Indoor Cycling Group (ICG).
ICG is the latest acquisition to join Life Fitness’ health, fitness and well-being brand portfolio and broadens the company’s product offering in the group training.
“We’re excited to welcome the ICG team to our Life Fitness family. Its innovative technology, indoor cycling expertise and talented team position us to advance in the indoor cycling and group training categories,” said Life Fitness President Chris Clawson.
Founded in 1995, ICG is headquartered in Nuremberg, Germany, and supplies indoor cycling bikes through both direct and distributor channels.
The ICG product line will benefit from Life Fitness’ global distribution network in more than 120 countries.
Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
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Queen Adelaide, Ely, Cambridgeshire CB7 4UBTelephone
+44 (0)1353 666017Website
www.lifefitness.co.ukLife Fitness, commercial fitness equipment
manufacturer, has announced that its parent
company, Brunswick Corporation, has acquired
Germany indoor cycling equipment brand Indoor
Cycling Group (ICG).
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