Lucozade Sport is launching a new campaign - Sport FREE60 - which is designed to encourage consumers to get active this summer by taking part in free sports sessions.

Backed by a £4m marketing investment, the promotion offers consumers the chance to claim thousands of free sports sessions, from football to wakeboarding. It will run across all Lucozade Sport flavours in 500ml, 750ml and multi-packs from 1 May to 30 July 2011.

In order to qualify, consumers need to purchase a bottle or multi-pack and enter the promotional code at www.lucozade.com/sportfree60. They will then receive a e-voucher that they can redeem at their selected sports venue. The marketing campaign includes a new advert for TV and cinema, dedicated 'Outdoor 6' sheets, plus PR and experiential activity.

Makers GSK will also be investing in bespoke retailer support with posters and graphics to help direct consumers to the promotions in store, together with point of sale materials and merchandising units. Retailers can stock up on promotional bottles from 21 April 2011 and consumers can redeem their e-vouchers until 15 August 2011.