EGYM
EGYM
EGYM
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Product innovation

Gatorade gives back

Gatorade has launched a year-long project to reward active men and women in the UK called 'Gatorade Gives Back'.

Teaming up with partners including New Balance, Polar, Power Music, Neilson Active Holidays and The National Magazine Company, Gatrorade is to offer its athletes the opportunity to redeem more than £1m in rewards - including sports equipment, music downloads and sporting holidays.

Individuals will need to collect codes from each bottle, which will correspond to a nominal points value. Codes can then be banked at the Gatorade website or via text and used to cash in.

Adam Draper, Gatorade brand manager said: "We are delighted to have the opportunity to put something back into sport and reward athletes at all levels with the 'Gatorade Gives Back' programme. We hope to get as many people involved as possible and I hope that schools, clubs and athletes will take advantage of the fantastic rewards that are available."

Company Details
Britvic Soft Drinks
Britvic Soft Drinks is a key supplier in the leisure sector with a portfolio of major soft drinks brands, including Pepsi, Tango, 7UP and Robinsons; a variety of packaging formats are available with coolers, dispense equipment and promotional support to drive throughout.
Address
Britvic plc, Breakspear Park, Breakspear Way, Hemel Hempstead, Hertfordshire HP2 4TZ
Telephone
+44 (0)121 711 1102
Gatorade has launched a year-long project to reward active men and women in the UK called 'Gatorade Gives Back'.
120410-Gatorade.gif

Product innovation

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Alliance Leisure
Alliance Leisure
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Global Wellness Summit
Global Wellness Summit
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Xplor Fitness & Leisure
Xplor Fitness & Leisure
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
Elevate Arena
Elevate Arena
1 - 20 of 1,984
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Eleiko Group AB
Eleiko continues to innovate and craft world-class strength equipment designed to help people perform better ...
Company profiles
Company profile: Sporty Group AS
With more than 90 fitness centres across the country and more than 130.000 members, Sporty ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Create PT press release: Create sets a new standard with its new personal training diploma
Create's new Personal Training Diploma is built on the depth, real-client practice and coaching judgement that turn a qualification into genuine readiness - taught as one continuous course so that every skill is reinforced and applied, not cleared once and forgotten.
Featured press releases
Leisure Energy press release: Studley Leisure Centre solar panel installation project begins
Stratford-on-Avon District Council is delighted to announce a new solar panel installation project at Studley Leisure Centre, marking an important step towards improving the sustainability of this valued community facility.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Product innovation

Gatorade gives back

Gatorade has launched a year-long project to reward active men and women in the UK called 'Gatorade Gives Back'.

Teaming up with partners including New Balance, Polar, Power Music, Neilson Active Holidays and The National Magazine Company, Gatrorade is to offer its athletes the opportunity to redeem more than £1m in rewards - including sports equipment, music downloads and sporting holidays.

Individuals will need to collect codes from each bottle, which will correspond to a nominal points value. Codes can then be banked at the Gatorade website or via text and used to cash in.

Adam Draper, Gatorade brand manager said: "We are delighted to have the opportunity to put something back into sport and reward athletes at all levels with the 'Gatorade Gives Back' programme. We hope to get as many people involved as possible and I hope that schools, clubs and athletes will take advantage of the fantastic rewards that are available."

Company Details
Britvic Soft Drinks
Britvic Soft Drinks is a key supplier in the leisure sector with a portfolio of major soft drinks brands, including Pepsi, Tango, 7UP and Robinsons; a variety of packaging formats are available with coolers, dispense equipment and promotional support to drive throughout.
Address
Britvic plc, Breakspear Park, Breakspear Way, Hemel Hempstead, Hertfordshire HP2 4TZ
Telephone
+44 (0)121 711 1102
Gatorade has launched a year-long project to reward active men and women in the UK called 'Gatorade Gives Back'.
120410-Gatorade.gif

Product innovation

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Alliance Leisure
Alliance Leisure
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Global Wellness Summit
Global Wellness Summit
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Xplor Fitness & Leisure
Xplor Fitness & Leisure
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
Elevate Arena
Elevate Arena
1 - 20 of 1,984
Latest News
A new report from Your Personal Training (YPT) suggests UK gym operators could be missing ...
Latest News
Eighty-four per cent of consumers now say wellness is a top priority in their lives, ...
Latest News
Elevate Arena is underway at London's Excel and the hot topic of AI was the ...
Latest News
PureGym Group has announced that group chief financial officer, Alex Wood, is taking over the ...
Latest News
Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members. ...
Latest News
International industry lobbying associations are calling for physical activity and strength training to be deeply ...
Latest News
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout ...
Latest News
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch ...
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Eleiko Group AB
Eleiko continues to innovate and craft world-class strength equipment designed to help people perform better ...
Company profiles
Company profile: Sporty Group AS
With more than 90 fitness centres across the country and more than 130.000 members, Sporty ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Create PT press release: Create sets a new standard with its new personal training diploma
Create's new Personal Training Diploma is built on the depth, real-client practice and coaching judgement that turn a qualification into genuine readiness - taught as one continuous course so that every skill is reinforced and applied, not cleared once and forgotten.
Featured press releases
Leisure Energy press release: Studley Leisure Centre solar panel installation project begins
Stratford-on-Avon District Council is delighted to announce a new solar panel installation project at Studley Leisure Centre, marking an important step towards improving the sustainability of this valued community facility.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
EGYM
EGYM
Partner sites