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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

EasySolution and Magicline join forces

The Hamburg-based software company Sport Alliance has acquired easySolution GmbH. With the "Magicline" team and the "easy software" team, the Sport Alliance Group is bundling the two most successful teams for gym and sports facility management software in Germany, Austria and Switzerland.

Both companies are continuing their successful cooperation from the early days. The team and technology of easySolution GmbH will be merged into Sport Alliance.

Easy Solution and Magicline have a historical bond

"What belongs together grows together" - this is the motto under which Sport Alliance announces the acquisition of easySolution GmbH from Willich.

Both companies share a common history, as they were close partners in their early days. Later, they parted ways and easySolution began developing its own management software.

The best of both worlds in just one platform

"The years of separation between easySolution and Magicline are finally over. There is a great opportunity for both companies from this merger to become one of the world's leading providers of management solutions in the fitness industry. We are very excited to welcome the great team from easySolution to Sport Alliance," says Daniel Hanelt, Managing Director of Sport Alliance.

Together, they are now working on the further development of the cloud-based Magicline platform, which is already being used successfully in many countries. The ideas, experience and energy of the easySolution team will contribute to the greatest possible customer benefit and enhance the Magicline. "Through the merger, we can now push the development of our platform even further with the two best teams in the industry," Hanelt continues.

Previous managing director of easySolution, Andreas Lintner, is leaving the company and wants to focus on value creation in other sectors in the future. "I would like to thank easySolution for many years and I am extremely proud of the team's great performance. With Sport Alliance, they have found the best possible home for their future," says the outgoing managing director.

Company Details
Sport Alliance
We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains.
Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation.
The Sport Alliance group consists of Magicline, Eurofit24, MySports and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 210 colleagues are working on new ideas and solutions to lead the industry into the future.
The Hamburg-based software company Sport Alliance has acquired easySolution GmbH.With the "Magicline" team and the "easy software" team, the Sport Alliance Group is bundling..
HAF
2022/THUMB349135_228762_122548.jpg

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25-28 Oct 2022
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tbc, Dunedin, New Zealand
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Product innovation

EasySolution and Magicline join forces

The Hamburg-based software company Sport Alliance has acquired easySolution GmbH. With the "Magicline" team and the "easy software" team, the Sport Alliance Group is bundling the two most successful teams for gym and sports facility management software in Germany, Austria and Switzerland.

Both companies are continuing their successful cooperation from the early days. The team and technology of easySolution GmbH will be merged into Sport Alliance.

Easy Solution and Magicline have a historical bond

"What belongs together grows together" - this is the motto under which Sport Alliance announces the acquisition of easySolution GmbH from Willich.

Both companies share a common history, as they were close partners in their early days. Later, they parted ways and easySolution began developing its own management software.

The best of both worlds in just one platform

"The years of separation between easySolution and Magicline are finally over. There is a great opportunity for both companies from this merger to become one of the world's leading providers of management solutions in the fitness industry. We are very excited to welcome the great team from easySolution to Sport Alliance," says Daniel Hanelt, Managing Director of Sport Alliance.

Together, they are now working on the further development of the cloud-based Magicline platform, which is already being used successfully in many countries. The ideas, experience and energy of the easySolution team will contribute to the greatest possible customer benefit and enhance the Magicline. "Through the merger, we can now push the development of our platform even further with the two best teams in the industry," Hanelt continues.

Previous managing director of easySolution, Andreas Lintner, is leaving the company and wants to focus on value creation in other sectors in the future. "I would like to thank easySolution for many years and I am extremely proud of the team's great performance. With Sport Alliance, they have found the best possible home for their future," says the outgoing managing director.

Company Details
Sport Alliance
We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains.
Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation.
The Sport Alliance group consists of Magicline, Eurofit24, MySports and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 210 colleagues are working on new ideas and solutions to lead the industry into the future.
The Hamburg-based software company Sport Alliance has acquired easySolution GmbH.With the "Magicline" team and the "easy software" team, the Sport Alliance Group is bundling..
HAF
2022/THUMB349135_228762_122548.jpg

Product innovation

Simon Roberts, lead physio for the brand-new Circle Health rehabilitation centre in Birmingham, was recently
ServiceSport UK has invested significantly in several industry-leading 3D printers to meet the demand for
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as
Throughout May, Premier Software’s team of cyclists aimed to ride 300 miles to increase cancer
Core Health & Fitness, a portfolio company of US-based private equity firm Gainline Capital Partners
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19”
Fitness On Demand
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EGYM has been pioneering the connected gym floor for more than a decade, partnering with
Capitalising on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health
Oss Fitness has won a public tender to provide new fitness equipment from Core Health
With a focus on globalisation, Magicline has officially launched its software in the UK. As
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and
The health and fitness industry is eagerly awaiting the return of Elevate, which will take
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based
Crown Sports Lockers
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Expert comment from Ernst De Neef, CEO, Funxtion In just over two years, the fitness
Health clubs across the UK are facing huge rises in business energy bills which are
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a
PerformX Live set the new benchmark in fitness on the 18th & 19th March by
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to
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Leading UK university the University of Bath is steeped in a history of sporting excellence,
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EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
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Company profile: Trainerize
Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to ...
Company profiles
Company profile: YOUR Personal Training
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Catalogue Gallery
Click on a catalogue to view it online
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In 2016, Bolsover District Council’s Go! Active leisure facility in Clowne, Derbyshire benefited from a multi-million pound development.
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25-28 Oct 2022
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