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FITNESS, HEALTH, WELLNESS

Product innovation

ELASKO showcases the innovative mobile stretch & posture bar at FIBO Cologne.

ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.

The bar was designed by stretch guru and PT Sonja Laskowski who, with a background in gymnastics and ballet, saw the need for various anchor points for support and assistance during stretch and posture moves. Sonja’s passion is to change the perception of stretch “I see how people struggle with posture, range of movement and aches and pains, which all effects mental health and confidence, especially as we age. I wanted to create a stand-up stretch solution but also an integrated comfortable mat for those extra relaxing, mindful movements’

What started off as a bespoke product has now blossomed into full production and global distribution from the NOHrD hub in Germany.

The ELASKO bar and stretch system is running live from a studio in East London as a PT concept and small boutique classes plus as a home stretch fitness system with a bespoke app. To fast track the video content during lockdown, Sonja and her partner spent six months in the UAE filming unique and uplifting content.

The bar can be manufactured in six wood types, all sustainable managed and the NOHrD | ELASKO app is available to download for all devices. From June the ELASKO academy launches to enable fitness professionals to be coached on the ELASKO stretch program.

Company Details
Elasko
Address
Ontario Tower New Providence Wharf LONDON E14 9JB
Telephone
+44 07496 226522
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.
2022/349443_806719_450486.jpg

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Product innovation

ELASKO showcases the innovative mobile stretch & posture bar at FIBO Cologne.

ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.

The bar was designed by stretch guru and PT Sonja Laskowski who, with a background in gymnastics and ballet, saw the need for various anchor points for support and assistance during stretch and posture moves. Sonja’s passion is to change the perception of stretch “I see how people struggle with posture, range of movement and aches and pains, which all effects mental health and confidence, especially as we age. I wanted to create a stand-up stretch solution but also an integrated comfortable mat for those extra relaxing, mindful movements’

What started off as a bespoke product has now blossomed into full production and global distribution from the NOHrD hub in Germany.

The ELASKO bar and stretch system is running live from a studio in East London as a PT concept and small boutique classes plus as a home stretch fitness system with a bespoke app. To fast track the video content during lockdown, Sonja and her partner spent six months in the UAE filming unique and uplifting content.

The bar can be manufactured in six wood types, all sustainable managed and the NOHrD | ELASKO app is available to download for all devices. From June the ELASKO academy launches to enable fitness professionals to be coached on the ELASKO stretch program.

Company Details
Elasko
Address
Ontario Tower New Providence Wharf LONDON E14 9JB
Telephone
+44 07496 226522
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.
2022/349443_806719_450486.jpg

Product innovation

Keiser has released a new line of resistance equipment designed to give real-time feedback and
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Questex/McLean Events (Spatec/SIBEC)
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
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Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
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FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
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