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FITNESS, HEALTH, WELLNESS

press release: ukactive

Gold company profile | ukactive
PRESS RELEASE

ukactive responds to business rates support package for pubs and music venues

27 Jan 2026
UK Active is calling for an immediate package of support which is inclusive of fitness and leisure facilities / NDAB Creativity

Following the Chancellor’s announcement on the business rates support package for pubs and music venues on 27 January, UK Active CEO Huw Edwards has issued the following statement:

This announcement takes a narrow view of the support required by businesses, ignoring the immediate pressure facing fitness and leisure facilities across the UK.   

The Chancellor seems to have forgotten gyms, pools and leisure centres were also closed during the pandemic and without further protection operators have told us their business rates will rise by as much as 60 per cent. This will force many to increase prices for customers, heightening the risk of reduced services, redundancies, and in some cases the loss of gyms and pools from our communities entirely. 

In a time of growing health inequalities, these facilities have taken pressure off the NHS and helped to grow employment and high street renewal. 

Health and fitness clubs see 600 million visits a year, but the Chancellor’s decision completely undermines this industry success story. Instead, these essential community facilities face the impact of two regressive Budgets which have piled on operational costs and suffocated employment opportunities. 

We need an immediate package of support which is inclusive of fitness and leisure facilities or the Government will damage this sector and the health of the nation.



More press releases and updates from ukactive:
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Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
UK Active has issued the following statement in response to Alan Milburn’s Interim Report into Young People and Work.
UK Active and This Girl Can have published a new guide to help fitness and leisure facilities communicate their policies and procedures around sexual harassment and intimidation, as the sector continues to create safer spaces for women and girls.
Nearly half of UK adults (43 per cent) are failing to meet the Chief Medical Officer’s (CMO) strength guidelines and one in three (32 per cent) do no activity to strengthen their muscles at all, according to a new report from ukactive and Les Mills.
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Show preview: Elevate 2026
Welcome to Elevate 2026
HCM People: Deena Gillan
There are so many dedicated people in the independent sector – they work hard because they’re passionate about changing lives
Life Lessons: Steve Ward
Former CEO of UK Active, Steve Ward left the trade association to join Go Fit as chief transformation officer and bring the brand to the UK. He talks to Kath Hudson about how having to pull the plug on these plans yielded surprising benefits
ukactive
Tel: 020 8158 9700
Address: The Bloomsbury Building, 10 Bloomsbury Way, London, WC1A 2SL, United Kingdom
Cameron Saunders, CEO
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Company profile: ukactive
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press release: ukactive

Gold company profile | ukactive
PRESS RELEASE

ukactive responds to business rates support package for pubs and music venues

27 Jan 2026
UK Active is calling for an immediate package of support which is inclusive of fitness and leisure facilities / NDAB Creativity

Following the Chancellor’s announcement on the business rates support package for pubs and music venues on 27 January, UK Active CEO Huw Edwards has issued the following statement:

This announcement takes a narrow view of the support required by businesses, ignoring the immediate pressure facing fitness and leisure facilities across the UK.   

The Chancellor seems to have forgotten gyms, pools and leisure centres were also closed during the pandemic and without further protection operators have told us their business rates will rise by as much as 60 per cent. This will force many to increase prices for customers, heightening the risk of reduced services, redundancies, and in some cases the loss of gyms and pools from our communities entirely. 

In a time of growing health inequalities, these facilities have taken pressure off the NHS and helped to grow employment and high street renewal. 

Health and fitness clubs see 600 million visits a year, but the Chancellor’s decision completely undermines this industry success story. Instead, these essential community facilities face the impact of two regressive Budgets which have piled on operational costs and suffocated employment opportunities. 

We need an immediate package of support which is inclusive of fitness and leisure facilities or the Government will damage this sector and the health of the nation.



More press releases and updates from ukactive:
UK Active has announced the next phase of its Digital Futures programme, supporting organisations across the physical activity sector to develop their digital capability.
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
UK Active has issued the following statement in response to Alan Milburn’s Interim Report into Young People and Work.
UK Active and This Girl Can have published a new guide to help fitness and leisure facilities communicate their policies and procedures around sexual harassment and intimidation, as the sector continues to create safer spaces for women and girls.
Nearly half of UK adults (43 per cent) are failing to meet the Chief Medical Officer’s (CMO) strength guidelines and one in three (32 per cent) do no activity to strengthen their muscles at all, according to a new report from ukactive and Les Mills.
ukactive: news from HCMmag.com and FitTechGlobal.com
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a possible successor, the fitness, health and wellness sector is evaluating its position. 
Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200 exhibitors, 115 seminars and 200 speakers over two days.
International industry lobbying associations are calling for physical activity and strength training to be deeply integrated with GLP-1 treatment.
Speedflex has launched a strength training programme for 11 to 16-year-olds, to make it safer, more inclusive and more engaging.
UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver life-saving support for anyone who suffers a cardiac arrest.
Activity levels are still rising among English adults according to Sport England’s new Active Lives Survey, which covers November 2024 to November 2025.
ukactive: featured in HCM and Fit Tech magazines
Record market penetration in the UK fitness sector masks a deeper shift around consumer engagement, according to a report from Grant Thornton and UK Active. Liz Terry reports
Record market penetration in the UK fitness sector masks a deeper shift around consumer engagement, according to a report from Grant Thornton and UK Active, as Liz Terry reports
Show preview: Elevate 2026
Welcome to Elevate 2026
HCM People: Deena Gillan
There are so many dedicated people in the independent sector – they work hard because they’re passionate about changing lives
Life Lessons: Steve Ward
Former CEO of UK Active, Steve Ward left the trade association to join Go Fit as chief transformation officer and bring the brand to the UK. He talks to Kath Hudson about how having to pull the plug on these plans yielded surprising benefits
ukactive
Tel: 020 8158 9700
Address: The Bloomsbury Building, 10 Bloomsbury Way, London, WC1A 2SL, United Kingdom
Cameron Saunders, CEO
ukactive video gallery:
Key personnel
David Stalker, Chair
Cameron Saunders, CEO
Marianne Boyle, director of membership and sector development
Clemency Lion, director of research, policy and communications
Key customers
Gyms, health clubs, leisure centres, fitness studios, swimming pools, sports bodies, activity providers, equipment suppliers, technology suppliers, health bodies, education bodies, health charities, consumer fitness brands
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