press release: Escape Fitness Ltd
Fitspro unveils new Geneva showroom featuring Escape Fitness’ Octagon Load innovation
Fitspro, a long-standing Escape Fitness distributor and leading professional training school for fitness professionals in French-speaking Switzerland, has officially relaunched its Geneva showroom with a standout installation showcasing Escape Fitness’ newest strength innovation: Octagon Load.
The redesigned space positions Fitspro as the first facility in Switzerland to present the full Load concept and serves as a central hub for demonstrations, education, and operator engagement across Europe.
With member retention and strength training demand continuing to rise globally, Fitspro aimed to highlight a solution that speaks directly to operator challenges: space efficiency, coaching simplicity, and results-focused strength experiences. The new showroom delivers exactly that.
“As a partner deeply connected to the Swiss fitness community, it’s essential for us to demonstrate solutions that truly meet operator needs,” said Remko Linskens, Senior Account Manager, Distributor Business (EMEA) at Escape Fitness. “The Octagon Load installation at Fitspro shows how smart, strength-led design can elevate coaching, support retention, and provide operators with a future-ready training concept.”
A smart redesign for a future-ready strength hub
Working collaboratively, Fitspro and Escape Fitness developed a space-efficient Load configuration tailored to the unique structural challenges of the showroom. The design team created a bespoke fixing system to accommodate the elevated floor and creatively incorporated a large central pillar into the configuration.
The final set-up features:
- A complete Octagon Load station configuration
- A custom fixing solution for elevated flooring
- A layout designed for seamless exercise flow and coaching
- Complementary Escape equipment including Core Bags, the Barrow, Griprs, the Quad Sled, and more
Combined, the space offers a dynamic environment ideal for live demonstrations, workshops, and hands-on product experience, making it a central touchpoint for operators, students, and partners across Europe.
A new benchmark for demonstration and education
As the official distributor for French-speaking Switzerland, Fitspro plays a pivotal role in supporting European operators. The showroom’s reopening on 6 November 2025 marks a significant milestone—showcasing Escape’s latest innovation while providing a fully equipped training and demonstration facility designed to inspire and educate.
“This project allowed us to showcase Escape’s latest innovation in a way that is both practical and inspiring,” said the Fitspro Leadership Team. “The bespoke Load configuration fits our space perfectly and demonstrates exactly what operators in Switzerland are looking for: smart, efficient, strength-focused solutions that support coaching and keep members engaged.”
Matthew Januszek, CEO, USA
Ritchie Januszek, director for product and engineering
Tanya Branch, group operations director
• Snap Fitness,
• Equinox
• Anytime Fitness,
• Gold’s Gym, and
• Inverclyde Leisure
Additionally, the company is reinforcing its commitment to sustainability by further developing the Evergreen range, an eco-friendly line manufactured in the UK. These innovations solidify Escape Fitness' position as a leader in cutting-edge, sustainable, and performance-driven gym equipment.
"This is the first time this level of adaptable, resistance-based strength training has been integrated into a group studio setting, bridging the gap between functional strength and high-intensity circuit training. 'Load' has allowed us to expand our programming potential. Its versatility is helping us develop new sessions that cater to both total strength development and performance-based training, ensuring our offering continues to evolve to meet customer demand.
"Working with Escape Fitness throughout the design and installation process has been a fantastic experience. Their attention to detail and expertise helped us integrate 'Load' in a way that enhances both functionality and member experience, providing a turnkey solution and setting a new benchmark for group strength training.”
– Kieron Vango, CEO, Inverclyde Leisure
"The team didn’t just provide equipment—they designed and delivered an entire training environment that perfectly addressed our brief and matched the needs of our personal trainers and members.
"The standout design and tailored solutions have not only enhanced our gym’s aesthetic appeal but also elevated the training experience for our members.”
– JP, general manager, Snap Fitness, Addlestone
“Working with Escape is always a great experience. The equipment not only engineered to deliver a faultless training experience, it is also extremely robust. We have some of California’s biggest, most experienced, powerlifters using our facility and the Escape equipment is more than up to the job.”
– Jason Talyor, VP of facilities.
