press release: Study Active
Gold company profile | Study Active
PRESS RELEASE
Study Active acquires the Premier Global name & select branding assets and looks to redefine dducation standards in the sector
21 Mar 2024
Study Active has acquired the Premier Global Name / Study Active
The Premier Global name, now backed by Study Active’s leading fitness education products paves the way for a new era in the sector.
The Premier Global brand has always represented the gold standard in education within the fitness sector and even since the company Premier Global ceased trading in 2022, the brand has remained synonymous with quality, innovation, and trust.
Study Active's acquisition of the Premier Global name and select branding assets (which includes the logos, class 41 trademarks, copyright, web domain, and associated goodwill), marks a significant development in the fitness education landscape and commitment to driving up standards in this sector.
As Active IQ’s largest training centre in the UK and being a CIMSPA “Enhancing” rated endorsed education provider, Study Active has established itself as a trusted institution in the industry. The acquisition of the Premier Global name and select branding assets further solidifies Study Active's commitment to maintaining and elevating professional standards in fitness education.
"We are thrilled to announce our acquisition of the Premier Global name and select branding assets," said James Luscombe, Managing Director of Study Active. "The Premier Global brand name has long been a trailblazer in the field of fitness education, and we are honoured to carry forward its legacy. This acquisition underscores our dedication to providing world-class education and training to our students both today and in the future."
Tara Dillon, CEO of CIMSPA said: “As the professional development body for the sport and physical activity sector, CIMSPA is pleased to learn of Study Active’s acquisition of the Premier Global brand name and select branding assets. The Premier Global name is certainly a familiar and trusted name within the sector and like many we were sad when the Premier Global company ceased trading in 2022. We are delighted however the Study Active, one of our “enhancing” rated endorsed providers can now breathe new life into this esteemed brand name and ensure its legacy into the future.”
Jenny Patrickson, Managing Director of Active IQ: "We would like to congratulate the Study Active team in acquiring the Premier Global brand name, which is synonymous with setting standards for fitness education. By combining Study Active's expertise and resources with the trust associated with the Premier Global brand name, we believe this acquisition will enhance the learning experience for Study Active learners and contribute to the continued growth and professionalism of the industry."
Former CEO of Premier Global (who ceased trading in 2022), Debra Stuart said: “I am thrilled to see that Study Active is aligning itself with such a strong and reputable brand name. This acquisition of the Premier Global brand name is a testament to Study Active's dedication to providing top-notch training and upholding the values of excellence and quality. I look forward to seeing how this new and exciting alignment will raise the standard of health and fitness education to a level appropriate for today’s aspiring fitness professionals.”
Former, current, and future learners of Study Active can rest assured that the values and ethos that has long been associated with the Premier name is now backed by Study Actives leading products.
James adds: “The acquisition means our learners can take comfort from associating with an instantly recognisable brand name while enjoying the advantages of Study Active's modern approach to fitness education. Our goal is to empower fitness professionals with the knowledge, skills, and resources they need to excel in their careers.”
For more information about Study Active and this exciting new chapter, please visit studyactive.co.uk or premierglobal.co.uk
More press releases and updates from Study Active :
Fitness industry expert James Luscombe, MD of Study Active, has issued a call for aspiring
personal trainers to be more discerning when selecting their training courses.
Study Active, UK leading provider of online & blended fitness education, is proud to announce
it is amongst the first training providers in the UK to sign the highly regarded Active IQ
Quality Charter.
Study Active, home of Premier Global, and the UK’s leading provider for Gym Instructing &
Personal Training courses have been shortlisted by ukactive for the 2024 Education Provider
of
the Year award – the third successive year that Study Active have been nominated.
Study Active, one of UK’s leading fitness education providers have announced that they are
teaming up with CIMSPA to be part of the all new CIMSPA Training Academy for Sport &
Physical Activity.
Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
US.
Study Active
Tel: +44 (0)345 017 8733
Email: [email protected]
Address:
Eastway Enterprise Centre,
7 Payne's Park,
Hitchin,
Herts,
SG5 1EH,
UK
James Luscombe, managing director
Key personnel
James Luscombe, managing director
Justine Luscombe, operations director
Kelly Pegler, fitness education manager
Chris Walsh, senior quality assurer
Justine Luscombe, operations director
Kelly Pegler, fitness education manager
Chris Walsh, senior quality assurer
Key customers
We work with a range of leading organisations including The NHS, The MoD, The Gym Group, and Everyone Active, amongst other leading organisations.
Study Active also works with smaller and more regionalised businesses such as local councils, Colleges and Active Partnerships.
Study Active also works with smaller and more regionalised businesses such as local councils, Colleges and Active Partnerships.
Plans for the next 12 months
Study Active aims to continue to understand the needs of the fitness sector and to pro-actively engage with a range of stakeholders to ensure that the training they receive is fit for purpose and reflective of the challenges faced within the fitness sector.
Testimonial
“Study Active took the time to engage with us and explore exactly what we needed to move our staff skills development forwards. The training delivered was bespoke to our requirements and included a blend of online learning, tutor led webinars and practical videos thus allowing our staff to acquire skills without having to leave the workplace. The end impact is now that we have a range of staff across the UK that are fully skilled and qualified to expand our delivery.”
– Stephanie Heath, fitness product development manager, Everyone Active
– Stephanie Heath, fitness product development manager, Everyone Active
Testimonial
“Study Active have taken the time to understand what Virgin Active demand from a Personal Trainer and have duly acted to ensure their PT graduates meet the high skill-set qualities that we look for. This includes making sure PT Graduates are taught effective interpersonal and enterprising skills – in addition to their PT qualification. Virgin Active are always happy to take on Graduates from Study Active as we have confidence that they will have been equipped with the skills that our gyms and customers demand for our ever growing PT provision.”
– Hugo Sousa, UK PT resource coordinator, Virgin Active
– Hugo Sousa, UK PT resource coordinator, Virgin Active
Testimonial
“Your Personal Training continues to liaise extensively with Study Active and consistently discuss and feedback on the skills that the modern-day PT needs before stepping into their first role. Taking onboard our input, Study Active have evolved their qualification offer to include a range of additional CPD to include functional training, nutrition, mental health & business - which makes for a more complete and industry-ready PT. We are always delighted to welcome Study Active Graduates to our ranks as we are confident that they will have the skills to offer the high-level service that every gym member deserves.”
– Aaron McCulloch, MD, Your Personal Training
– Aaron McCulloch, MD, Your Personal Training
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