press release: Serco Leisure
Gold company profile | Serco Leisure
PRESS RELEASE
Steve Lawrence appointed as Director of Stakeholder Engagement at Serco Leisure
11 Sep 2024
Steve Lawrence has been apointed to the newly created role of Director of Stakeholder Engagement / Serco Leisure
This strategic move is aligned with Serco Leisure's new strategy launched in 2023, which aims to position the company as the leading leisure operator for organisations seeking to outsource their leisure portfolio.
With over 30 years of experience in various operational roles across multiple organisations, Steve Lawrence is poised to drive Serco Leisure’s strategic vision forward. His appointment is a testament to the company's commitment to strengthening client relationships and enhancing service delivery.
A New Era of Engagement
In his new role, Steve Lawrence will be responsible for owning and nurturing relationships with existing clients, maximizing organic growth opportunities from current contracts, and ensuring 100% client retention. He will also collaborate closely with Serco Leisure’s Business Development Team to cultivate relationships with new clients during ongoing bids. This approach is designed to ensure that Serco Leisure consistently delivers on its promises and becomes a trusted partner to its clients.
Key Focus Areas
The Director of Stakeholder Engagement role will focus on three main areas:
• Client Partnership: Work closely with existing clients to align with their objectives in providing leisure services, health outcomes, and social value. The goal is to create a true partnership that supports client aims and objectives.
• New Client Development: Engage with potential new clients to understand their aspirations for leisure service delivery. Steve Lawrence will serve as a single point of contact from the bid stage through contract mobilisation and throughout the contract term, ensuring a consistent and reliable approach.
• Stakeholder Relationships: Nurture relationships with key stakeholders, including National Governing Bodies, industry organisations, and relevant local authority departments, to strengthen Serco Leisure's position in the industry.
Commitment to Excellence
Steve Lawrence expressed his excitement about the new role, stating, "I am committed to exceeding expectations, so that contract retention becomes almost a given. I will listen to and respond to client feedback, providing solutions for the delivery of leisure and health-related services that go beyond the initial contract. My focus will be on delivering exceptional value and ensuring we fulfil the promises made in our bids."
This appointment marks a significant step in Serco Leisure's journey to become the leisure operator of choice. The company is confident that with this newly created position, it will continue to build strong, lasting partnerships with its clients and stakeholders, reinforcing its reputation for excellence in service delivery.
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Serco Leisure
Tel: +44 0116 240 7500
Email: [email protected]
Address:
Lancer House,
38 Scudamore Road,
Leicester,
Leicestershire,
LE3 1UB,
United Kingdom
Simon Lane, managing director
Serco Leisure video gallery:
Key personnel
Simon Lane, managing director
Steve Nelson, director, leisure
Sally Kurton, director of operational support
Steve Lawrence, director of stakeholder engagement
Leigh Brooks, director of marketing & customer engagement
Warren Higgins, business development director
Nikhil Ghelani, director of business improvement
Lisa Boylin-George, director of finance
Steve Nelson, director, leisure
Sally Kurton, director of operational support
Steve Lawrence, director of stakeholder engagement
Leigh Brooks, director of marketing & customer engagement
Warren Higgins, business development director
Nikhil Ghelani, director of business improvement
Lisa Boylin-George, director of finance
Key customers
■ Sport England
■ WheelPower
■ Local authorities
■ WheelPower
■ Local authorities
Plans for the next 12 months
We will continue working closely with our
partners to support their overarching
health and wellbeing strategies; while
remaining focused on the promise we
make to all the people who benefit from
the services we provide, which is to help
our customers make more of every day.
In 2024, we launched our national Active Wellbeing Strategy, outlining our strategic approach to addressing health inequalities within the communities we serve. Building on existing best practices, we aim to enhance and expand our efforts in this area, positioning our centres as inclusive community hubs dedicated to supporting the most underrepresented groups.
We are particularly proud of the free to attend, after dark running/walking clubs we launched in 2024 in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
In 2024, we launched our national Active Wellbeing Strategy, outlining our strategic approach to addressing health inequalities within the communities we serve. Building on existing best practices, we aim to enhance and expand our efforts in this area, positioning our centres as inclusive community hubs dedicated to supporting the most underrepresented groups.
We are particularly proud of the free to attend, after dark running/walking clubs we launched in 2024 in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
Testimonial
“The knowledge, expertise and experience Serco bring is first class. We’re confident
they are the operator who will provide the level of service, variety of activity and the
inclusive welcome the people of Birmingham deserve.”
– Dave Wagg, head of sport & development, Birmingham City Council
– Dave Wagg, head of sport & development, Birmingham City Council
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