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FITNESS, HEALTH, WELLNESS

press release: Innerva

BeMore Fitsolutions brings Innerva’s power-assisted exercise solution to the Benelux region

19 Oct 2023
L-R David Heathcote, Innerva Head of Business; Barbara Standage suite supervisor Pendle LC; Joop de Boers; Ruud Morees & Michael Brouwers / BeMore Fitsolutions / Innerva
BeMore Fitsolutions is introducing Innerva’s power-assisted exercise equipment to the Benelux region for the first time.

Industry veterans Joop de Boers and Ruud Morees, who have more than 50 years’ combined experience in the European health and fitness sector, established the company with a clear mission: to provide comprehensive fitness solutions that truly make a difference.

Innerva’s innovative power-assisted exercise solution aligns perfectly with this mission, with research showing the profoundly positive impact of the equipment on the mental and physical health of users.

The power-assisted nature of the equipment gives people who are unable or unwilling to join a traditional fitness club due to their age or health the opportunity to exercise in a safe, supportive and sociable environment.

Industry colleague Hans Muench first introduced de Boers and Morees to the Innerva concept, which is manufactured in England. After witnessing the success of the solution in Norway, where there are now over 55 Innerva-equipped Feelgood studios, they were determined to bring the concept to the Benelux region as exclusive Innerva distributors.

“There is nothing like Innerva anywhere in Belgium, Luxembourg and the Netherlands. Many older people want to be active to maintain their independence and prevent ill-health, but don’t want to join a gym. The Innerva circuit allows them to come together with others to exercise safely and socialise – it’s the whole package,” says BeMore Fitsolutions co-founder de Boers.

Like the rest of Europe, the Benelux countries have rapidly ageing populations, with the associated problems of loneliness and social isolation, which can lead to a variety of health conditions.

Fellow BeMore Fitsolutions founder, Morees, says: “Innerva is so much more than exercise equipment. Yes, it builds strength, aerobic fitness and improves balance and flexibility, but it also instils confidence in users and encourages social interaction that enhances their overall wellbeing. These remarkable social benefits help to make Innerva so unique.”

The first Innerva-equipped studio is due to launch in Middenbeemster in the Netherlands by the end of the year. And in February 2024 the second Innerva-equipped studio will open its doors in Zevenbergen. BeMore Fitsolutions are in talks with other parties interested in the Innerva concept either purchasing the equipment or investing in a fully branded solution.

“The active ageing market remains largely untapped by the fitness industry, which is a significant missed opportunity. We are excited to embark on this journey with Innerva and are committed to transforming the fitness landscape in the Benelux region by helping people of all ages to lead healthier, more active lives,” says de Boers.

David Heathcote, Head of Business Development at Innerva, says: “We are delighted to be working with such experienced fitness professionals as Joop and Ruud to expand Innerva’s power assisted exercise solution to the Benelux countries to benefit the ageing population as well as those with long-term health conditions.”
More press releases and updates from Innerva:
The Wellness Hub is tackling health inequalities among those who don’t typically engage with conventional fitness facilities, including older adults, those on low incomes and people with long term health conditions.
Innerva is helping one lucky pensioner to keep active after he started exercising for the first time at the age of 65.
Sandwell Leisure Trust has created an exercise haven tailored for those who struggle to access traditional gym settings due to their age, health or mobility.
Hildegarde Naughton T.D., Minister of State with responsibility for Public Health and Wellbeing, has officially opened Ireland’s first power-assisted exercise studio.
The first studio in Benelux to adopt Innerva’s power-assisted exercise solution has launched in the Netherlands.
Innerva: news from HCMmag.com and FitTechGlobal.com
HCM editor, Liz Terry, has called on the sector to step up to assist the NHS with stroke rehabilitation to avoid millions being left with life-changing disabilities.
Power-assisted exercise specialist Innerva has teamed up with academics and technology providers to launch Planet Wellbeing, a virtual reality solution designed to alleviate loneliness and mental health issues in older adults.
Innerva has launched an off-the-shelf solution to help operators deliver successful power- assisted exercise studios and unlock the potential of the UK’s ageing population.
Innerva’s new access range, comprising the power-assisted Rotary Torso and Torso Dip, addresses the issues caused by prolonged wheelchair use. Innerva’s head of product development, Matt Holland, developed the range for gyms and leisure centres. It is a creation that recently won him the Future Leaders Award from Innovate UK, the UK’s innovation agency.
Innerva: featured in HCM and Fit Tech magazines
Everyone's talking about: Stroke rehab
With NICE recommending stroke victims undergo three hours of rehab a day, there’s an opportunity for the sector to step in as a key provider, finds Vicky Kiernander
Innerva
Tel: 01484 667474
Address: 3 Queen's Square Business Park, Huddersfield Road, Holmfirth, West Yorkshire, HD9 6QZ, United Kingdom
Jon Hymus, Managing Director
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Innerva press release: BeMore Fitsolutions brings Innerva’s power-assisted exercise solution to the Benelux region
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press release: Innerva

BeMore Fitsolutions brings Innerva’s power-assisted exercise solution to the Benelux region

19 Oct 2023
L-R David Heathcote, Innerva Head of Business; Barbara Standage suite supervisor Pendle LC; Joop de Boers; Ruud Morees & Michael Brouwers / BeMore Fitsolutions / Innerva
BeMore Fitsolutions is introducing Innerva’s power-assisted exercise equipment to the Benelux region for the first time.

Industry veterans Joop de Boers and Ruud Morees, who have more than 50 years’ combined experience in the European health and fitness sector, established the company with a clear mission: to provide comprehensive fitness solutions that truly make a difference.

Innerva’s innovative power-assisted exercise solution aligns perfectly with this mission, with research showing the profoundly positive impact of the equipment on the mental and physical health of users.

The power-assisted nature of the equipment gives people who are unable or unwilling to join a traditional fitness club due to their age or health the opportunity to exercise in a safe, supportive and sociable environment.

Industry colleague Hans Muench first introduced de Boers and Morees to the Innerva concept, which is manufactured in England. After witnessing the success of the solution in Norway, where there are now over 55 Innerva-equipped Feelgood studios, they were determined to bring the concept to the Benelux region as exclusive Innerva distributors.

“There is nothing like Innerva anywhere in Belgium, Luxembourg and the Netherlands. Many older people want to be active to maintain their independence and prevent ill-health, but don’t want to join a gym. The Innerva circuit allows them to come together with others to exercise safely and socialise – it’s the whole package,” says BeMore Fitsolutions co-founder de Boers.

Like the rest of Europe, the Benelux countries have rapidly ageing populations, with the associated problems of loneliness and social isolation, which can lead to a variety of health conditions.

Fellow BeMore Fitsolutions founder, Morees, says: “Innerva is so much more than exercise equipment. Yes, it builds strength, aerobic fitness and improves balance and flexibility, but it also instils confidence in users and encourages social interaction that enhances their overall wellbeing. These remarkable social benefits help to make Innerva so unique.”

The first Innerva-equipped studio is due to launch in Middenbeemster in the Netherlands by the end of the year. And in February 2024 the second Innerva-equipped studio will open its doors in Zevenbergen. BeMore Fitsolutions are in talks with other parties interested in the Innerva concept either purchasing the equipment or investing in a fully branded solution.

“The active ageing market remains largely untapped by the fitness industry, which is a significant missed opportunity. We are excited to embark on this journey with Innerva and are committed to transforming the fitness landscape in the Benelux region by helping people of all ages to lead healthier, more active lives,” says de Boers.

David Heathcote, Head of Business Development at Innerva, says: “We are delighted to be working with such experienced fitness professionals as Joop and Ruud to expand Innerva’s power assisted exercise solution to the Benelux countries to benefit the ageing population as well as those with long-term health conditions.”
More press releases and updates from Innerva:
The Wellness Hub is tackling health inequalities among those who don’t typically engage with conventional fitness facilities, including older adults, those on low incomes and people with long term health conditions.
Innerva is helping one lucky pensioner to keep active after he started exercising for the first time at the age of 65.
Sandwell Leisure Trust has created an exercise haven tailored for those who struggle to access traditional gym settings due to their age, health or mobility.
Hildegarde Naughton T.D., Minister of State with responsibility for Public Health and Wellbeing, has officially opened Ireland’s first power-assisted exercise studio.
The first studio in Benelux to adopt Innerva’s power-assisted exercise solution has launched in the Netherlands.
Innerva: news from HCMmag.com and FitTechGlobal.com
HCM editor, Liz Terry, has called on the sector to step up to assist the NHS with stroke rehabilitation to avoid millions being left with life-changing disabilities.
Power-assisted exercise specialist Innerva has teamed up with academics and technology providers to launch Planet Wellbeing, a virtual reality solution designed to alleviate loneliness and mental health issues in older adults.
Innerva has launched an off-the-shelf solution to help operators deliver successful power- assisted exercise studios and unlock the potential of the UK’s ageing population.
Innerva’s new access range, comprising the power-assisted Rotary Torso and Torso Dip, addresses the issues caused by prolonged wheelchair use. Innerva’s head of product development, Matt Holland, developed the range for gyms and leisure centres. It is a creation that recently won him the Future Leaders Award from Innovate UK, the UK’s innovation agency.
Innerva: featured in HCM and Fit Tech magazines
Everyone's talking about: Stroke rehab
With NICE recommending stroke victims undergo three hours of rehab a day, there’s an opportunity for the sector to step in as a key provider, finds Vicky Kiernander
Innerva
Tel: 01484 667474
Address: 3 Queen's Square Business Park, Huddersfield Road, Holmfirth, West Yorkshire, HD9 6QZ, United Kingdom
Jon Hymus, Managing Director
Innerva video gallery:
Key personnel
Jon Hymus, Managing Director
Key customers
Our key customers span leisure (leisure trusts, council, independent and private operators), rehabilitation and therapy centres and care.
Plans for the next 12 months
We are currently working on an exciting project funded by UKRI, partnering with a number of academic and leisure partners which will see us develop the digital aspects of our products and rollout a new customer facing brand for our solution (which will be available to all Innerva customers), At Innerva we are focused on further developing our products so they continue to provide for and support active and healthy ageing, supporting the growth of the ageing population worldwide. We will also be focusing on new market opportunities both in the UK and abroad.
Testimonial
“After 10 years of running its flagship Innerva suite in the UK, Lincs Inspire invested in an additional circuit of power assisted exercise machines to create a Wellness Hub within Grimsby Health & Wellbeing Centre, which now has 22 Innerva machines across three rooms, with over 600 members visiting regularly to improve their health, activity levels and wellbeing.”
– Ben Frary, sports and health improvement manager, Lincs. Inspire
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