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Precor UK
Precor UK
Precor UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

active-net 2014: Industry must take heed of microgym success

Leading figures from the health and fitness industry have today warned that companies must adapt to the changing market exemplified by the surge of microgyms to avoid being left behind.

Speaking during a Q&A session at the 2014 active-net conference in Coventry, Les Mills customer experience director Martin Franklin said microgyms had proved a “disruptive influence” to the traditional gym model and were indicative of a market shift.

“The success of microgyms such as Psycle in London tells us that both the market and consumer demand is changing - and we as a sector aren’t adapting well enough,” noted Franklin.

“We need to analyse this success, pick up on trends and work out innovative ways to integrate these into our existing operations.”

During the same discussion, themed Innovation outside the box, Creative Fitness Marketing (CFM) CEO and creator of physical activity monitor Myzone Dave Wright concluded that the gym model had to change in order to thrive.

He said gyms must expand beyond their conventional four walls to tap into new markets and said hypocrisy - with industry executives failing to practice what they preach in terms of working out in a gym environment - was another issue.

“It also comes down to commerciality - our knowledge is the key selling point, not the four walls of the gym,” said Wright.

“As technology and innovation move certain forms of activity outside of the conventional gym model, facilities must look towards becoming data-driven so that they may serve as the central hub for these new forms of activity.”

Leading figures from the health and fitness industry have today warned that companies must adapt to the changing market exemplified by the surge of microgyms to avoid being left behind.
HAF,FIT,IND,PHR
579004_376012.jpg
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Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
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Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
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Supplier showcase
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
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We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
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Supplier showcase
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HCM Magazine
HCM People
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
Featured supplier news
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Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
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No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Property & Tenders
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

active-net 2014: Industry must take heed of microgym success

Leading figures from the health and fitness industry have today warned that companies must adapt to the changing market exemplified by the surge of microgyms to avoid being left behind.

Speaking during a Q&A session at the 2014 active-net conference in Coventry, Les Mills customer experience director Martin Franklin said microgyms had proved a “disruptive influence” to the traditional gym model and were indicative of a market shift.

“The success of microgyms such as Psycle in London tells us that both the market and consumer demand is changing - and we as a sector aren’t adapting well enough,” noted Franklin.

“We need to analyse this success, pick up on trends and work out innovative ways to integrate these into our existing operations.”

During the same discussion, themed Innovation outside the box, Creative Fitness Marketing (CFM) CEO and creator of physical activity monitor Myzone Dave Wright concluded that the gym model had to change in order to thrive.

He said gyms must expand beyond their conventional four walls to tap into new markets and said hypocrisy - with industry executives failing to practice what they preach in terms of working out in a gym environment - was another issue.

“It also comes down to commerciality - our knowledge is the key selling point, not the four walls of the gym,” said Wright.

“As technology and innovation move certain forms of activity outside of the conventional gym model, facilities must look towards becoming data-driven so that they may serve as the central hub for these new forms of activity.”

Leading figures from the health and fitness industry have today warned that companies must adapt to the changing market exemplified by the surge of microgyms to avoid being left behind.
HAF,FIT,IND,PHR
579004_376012.jpg

News

Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114
People living in London have been advised to avoid or reduce strenuous exercise today (Friday
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant
The UK government should encourage – and make it easier – for doctors and other
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New
4 Global – a partner in the Moving Communities initiative – has completed an initial public
FIBO Exhibition
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Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major
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United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio. Triyoga, which operates
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Les Mills
Les Mills
Known for its innovation and for providing one of the the most comprehensive gym and
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Precor UK
Precor UK
An increasing number of gym and studio owners are realising that the days of them
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Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 12,122
HCM Magazine
Supplier showcase
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM Magazine
Editor's letter
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM Magazine
Supplier showcase
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM Magazine
Interview
‘People are choosing bricks and mortar, and they’re coming back faster than we’ve ever seen.’ The CEO of Planet Fitness speaks to Kate Cracknell
HCM Magazine
HCM People
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM Magazine
Supplier showcase
TVS Group installs a new world class facilities at the University of Kent in partnership with Robbins
HCM Magazine
HCM People
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
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Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Mindbody, Inc
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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