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FITNESS, HEALTH, WELLNESS

Latest news

Vivafit to launch in Kazakhstan

Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan, with the launch of its first club in this market.

In June, the company signed an agreement to open a club in Atyrau, at a former state-owned swimming pool. This will be followed by a second site, in Almaty, next year.

The club will follow the usual Vivafit format, which has been conceived to help women achieve results in a safe, welcoming environment: the focus is equally on fitness training and nutritional programmes.

A range of programmes will be on offer, including personal training and circuit training, as well as a range of group exercise options such as Zumba, pilates, high-intensity interval training and Les Mills programmes.

According to Vivafit CEO Pedro Ruiz, the renovation work will be quick because much of the infrastructure is already in place.

“The adaptations for Asian culture – mostly involving adaptations to cater to the Muslim culture – have already been done for other markets in which we operate,” he says. “Now we must adapt to the Russian language, adapt the pricing structure for the market and find Russian-speaking fitness instructors.”

Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan, with the launch of its first club in this market.
HAF
527403_188392.jpg
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Latest news

Vivafit to launch in Kazakhstan

Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan, with the launch of its first club in this market.

In June, the company signed an agreement to open a club in Atyrau, at a former state-owned swimming pool. This will be followed by a second site, in Almaty, next year.

The club will follow the usual Vivafit format, which has been conceived to help women achieve results in a safe, welcoming environment: the focus is equally on fitness training and nutritional programmes.

A range of programmes will be on offer, including personal training and circuit training, as well as a range of group exercise options such as Zumba, pilates, high-intensity interval training and Les Mills programmes.

According to Vivafit CEO Pedro Ruiz, the renovation work will be quick because much of the infrastructure is already in place.

“The adaptations for Asian culture – mostly involving adaptations to cater to the Muslim culture – have already been done for other markets in which we operate,” he says. “Now we must adapt to the Russian language, adapt the pricing structure for the market and find Russian-speaking fitness instructors.”

Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan, with the launch of its first club in this market.
HAF
527403_188392.jpg

Latest news

Diversity, equity and inclusion in the European fitness industry is examined in a new report
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and
With just a few weeks until the General Election, CIMSPA – the organisation that represents people
Co-founders of specialist gym and fitness wear company, WIT Fitness, have returned to the brand
Alliance Leisure
Alliance Leisure
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness
Basic-Fit has signed an agreement to sell five Holmes Place clubs it acquired as part
The UK health and fitness is performing well, especially the private sector, with member numbers,
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Global Wellness Summit
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1 - 20 of 12,300
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Sydney Swans team members were impressed by previous BLK BOX installations such as those for Manchester United and Loughborough University
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We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
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Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
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Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
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HCM promotional features
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University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
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It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
HCM magazine
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When people experience early life trauma it impacts their bodies and nervous systems. I became curious about how lifting weights could help them have the experience of strength
HCM magazine
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Company profile: Perfect Gym Solutions S.A.
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Catalogue Gallery
Click on a catalogue to view it online
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GYMNATION press release: GymNation celebrates double victory at UAE Employee Happiness Awards
GymNation, the UAE’s largest gym chain, is proud to announce its outstanding achievements at the UAE Employee Happiness Awards.
Featured press releases
seca Ltd press release: Seca Tru and Physical bring best-in-class body composition analysis to gyms
Seca Tru is delighted to announce a new UK partnership with fitness market leader Physical. The agreement will see Physical distribute the Seca Tru product across the breadth of the UK fitness industry.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Lockers
Crown Sports Lockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
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Salt therapy products
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Diary dates
08-10 Sep 2024
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19-19 Sep 2024
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Diary dates
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Diary dates
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