NFL superstar, Tom Brady, is taking his digital fitness concept and nutritional supplements lines TB12 into the facilities market for the first time, following a deal with luxury resort operator, Wynn Las Vegas.

The move is a major pivot, as TB12 had previously only been available for the home fitness market, and will see the partners delivering high-level physical training and nutritional products to resort guests.

The TB12 workout was developed by Brady and his body coach Alex Guerrero and is centered around five pillars: pliability, nutrition, hydration, movement and mental fitness, with a particular focus on muscle pilability.

Guests will be provided with personalised one-to-one coaching journeys and training plans by TB12-trained body coaches who are licensed physical therapists and athletic trainers. The sessions will take place at the Encore Fitness Centre within the Wynn and TB12’s nutritional products, such as smoothies and supplements will also be available.

Brady – who's married to supermodel Gisele Bündchen – is known for the longevity of his athletic career, which has seen him playing top-class football into his 40s. Something he attributes to the TB12 muscle pliability protocol.

Earlier this year, Brady and the Wynn worked together for Capital One’s live golf event The Match. The hotel hosted the 12-hole event during which Brady and Aaron Rodgers competed against Patrick Mahomes and Josh Allen.

“After our successful collaboration with the Wynn for The Match back in June, it was a natural next step to make this partnership official on behalf of TB12,” said Brady. “Our TB12 body coaches, who are the heart and soul of our business and experts in the field of health and wellness, will be able to provide guests with the exact blueprint of the work Alex and I have been doing together all these years.

“The addition of the TB12 experience to the Wynn's already premium lineup of wellness-focused offerings is an opportunity for our team to reach all guests looking to continue their health and wellness goals while travelling,” said Brady.

“The introduction of TB12 signifies a fresh approach to wellness at our resort,” said Brian Gullbrants, president of Wynn Las Vegas. “Offering guests a way to maintain their wellness goals while at the resort and on-the-go demonstrates our commitment to providing unique amenities not found anywhere else in Las Vegas.”