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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

The Gym Group has created '£1.8bn in social value' since 2016

Study by Sheffield Hallam University calculates that each Gym Group site has created £3m in social value
Social value generated by each site grew each year driven by increased member usage
Methodology used by Sheffield Hallam was initially commissioned by Sport England and the Government
Visiting the gym reduces the likelihood of developing diseases such as diabetes, heart disease, cancer and depression

Budget fitness operator The Gym Group has generated £1.8bn in social value since 2016.

Pre-pandemic, the company – which operates 186 gyms around the UK – generated £490 in social value per member per year, equivalent to an average of £3m per site.

The social value generated by each site grew each year driven by increased member usage, until lockdowns reduced overall member visits in 2020.

The figure comes from a study by Sheffield Hallam University, which establishes The Gym Group as the first private-sector UK company to commission an analysis of the social value created by its business.

The methodology, initially commissioned by Sport England and the Government, uses a 'Social Value Calculator' developed by 4global in partnership with Sheffield Hallam University and socio-economic data provider Experian.

The outputs of the model are split into four core categories: health, subjective wellbeing, education and crime and are driven by the number of people exercising, frequency of activity, demographics and socio-economic factors.

The £1.8bn figure is based on the finding that using the gym reduces the likelihood of developing diseases such as diabetes, heart disease, cancer and depression, and also increases life satisfaction, improves educational attainment and reduces the rate of crime among young men.

The full study will be published as part of The Gym Group's 2020 Annual Report this week.

Richard Darwin, CEO of The Gym Group, said: "Sustainability is in our DNA and the creation of £1.8bn of social value in the last 5 years, is an important part of our purpose as a business.

"These findings emphasise just how important physical activity is – not only for mental wellbeing and physical health, but also in the economic and social benefit it brings to the communities in which we operate.

"With the pandemic shining a light on the risks of obesity and the importance of regular exercise, it is now more crucial than ever to offer the nation access to inclusive, affordable gyms. We are proud to make a difference - and we are looking forward to continuing to play a part in keeping our nation active."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget fitness operator The Gym Group has generated £1.8bn in social value since 2016.
PTS,HAF,FIT,IND,ACD,RES
2021/THUMB347361_806427_62099.jpg
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News

The Gym Group has created '£1.8bn in social value' since 2016

Study by Sheffield Hallam University calculates that each Gym Group site has created £3m in social value
Social value generated by each site grew each year driven by increased member usage
Methodology used by Sheffield Hallam was initially commissioned by Sport England and the Government
Visiting the gym reduces the likelihood of developing diseases such as diabetes, heart disease, cancer and depression

Budget fitness operator The Gym Group has generated £1.8bn in social value since 2016.

Pre-pandemic, the company – which operates 186 gyms around the UK – generated £490 in social value per member per year, equivalent to an average of £3m per site.

The social value generated by each site grew each year driven by increased member usage, until lockdowns reduced overall member visits in 2020.

The figure comes from a study by Sheffield Hallam University, which establishes The Gym Group as the first private-sector UK company to commission an analysis of the social value created by its business.

The methodology, initially commissioned by Sport England and the Government, uses a 'Social Value Calculator' developed by 4global in partnership with Sheffield Hallam University and socio-economic data provider Experian.

The outputs of the model are split into four core categories: health, subjective wellbeing, education and crime and are driven by the number of people exercising, frequency of activity, demographics and socio-economic factors.

The £1.8bn figure is based on the finding that using the gym reduces the likelihood of developing diseases such as diabetes, heart disease, cancer and depression, and also increases life satisfaction, improves educational attainment and reduces the rate of crime among young men.

The full study will be published as part of The Gym Group's 2020 Annual Report this week.

Richard Darwin, CEO of The Gym Group, said: "Sustainability is in our DNA and the creation of £1.8bn of social value in the last 5 years, is an important part of our purpose as a business.

"These findings emphasise just how important physical activity is – not only for mental wellbeing and physical health, but also in the economic and social benefit it brings to the communities in which we operate.

"With the pandemic shining a light on the risks of obesity and the importance of regular exercise, it is now more crucial than ever to offer the nation access to inclusive, affordable gyms. We are proud to make a difference - and we are looking forward to continuing to play a part in keeping our nation active."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget fitness operator The Gym Group has generated £1.8bn in social value since 2016.
PTS,HAF,FIT,IND,ACD,RES
2021/THUMB347361_806427_62099.jpg

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Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
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Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
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Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
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Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
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Click on a catalogue to view it online
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Diary dates
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Diary dates
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Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
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