Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Global orders for cutting-edge attractions cap 'fantastic' year says Simworx MD

It’s been a fantastic year for us in terms of both innovation and growth.
– Terry Monkton, managing director at Simworx

Simworx is set to take on new projects across East Asia, Mexico and Russia, after experiencing 'fantastic' growth in 2017, managing director Terry Monkton has revealed.

The dynamic media-based attractions specialist has reported a successful year. In the past 12 months, the UK-based company has contracted £30m ($40m, €33.5m) worth of business.

Speaking exclusively to Attractions Management, Monkton said: “It’s been a fantastic year for us in terms of both innovation and growth. We’ve taken orders that will see us produce cutting-edge attractions globally over the next few years.

"In addition to launching new standard products to the market, such as the Mini Flying Theatre and Paradrop VR, we’re delighted to team up with Interlink to produce the World’s First Immersive Superflume.

“The Immersive Superflume is another exciting and highly entertaining addition to our continually growing product range and will bring a totally new dimension to the flume ride experience.”

Simworx has signed a £46m ($61m/€52m) deal with a theme park developer in China that will see the company supply 12 attractions across four new theme parks over the next three years.

It has also partnered with water ride specialist Interlink to develop the Immersive Superflume, a world-first attraction combining a motion base and immersive screens with a water flume. The ride is set to open in December 2019, at a Trans Studio shopping mall currently in development in Ci Buber, Indonesia.

The Immersive Superflume is the second world-first attraction Simworx has developed this year, having partnered with industry newcomer Frontgrid to create Paradrop VR, a new concept that delivers a paragliding experience with gamification elements.

The first Paradrop VR ride is set to open at the Universe Science Park in Denmark next year.

Additionally, the company has three major attractions opening at the long-awaited Parc Spirou in the south of France next summer. The park will feature the recently launched AVG dark ride as well as an Immersive Tunnel and Stargazer motion theatre.

Another opening for the company is the Pirates of Bacclar ride at Amikoo Park on the Mayan Riviera in Mexico. Expected in March 2019, Pirates of Bacclar will feature an Immersive Tunnel with bespoke extended screens and 4k projection. The attraction has a 40-minute running time and features an extensive pre-show and walk-through maze.

Simworx has also sold its first Mini Flying Theatre, which will open in Vietnam in 2019. The Mini Flying Theatre, launched at this year’s IAAPA Expo in Orlando, Florida, is a smaller version of the company’s 360 Flying Theatre. It can accommodate 20 riders per cycle and has a smaller footprint, measuring 13m (42.6ft) by 13m (42.6ft) by 9m (29.5ft).

Company Details
Simworx Limited
Simworx offers a diverse range of high-quality, media-based attractions, including dynamic motion simulation attractions, 4D cinemas and AGV (Advanced Guidance Vehicle) dark rides for the global entertainment, education and corporate markets. Turnkey solutions are available, as are attractions using the latest virtual reality technology.

Simworx is involved in product design, development, manufacturing and service support, film content, motion programming and the creation of complete themed attractions. The company offers clients a genuine turnkey service, with an unparalleled after-sales support service.

Our key customers are primarily in the theme park, museum, zoo, aquarium, space and science centre, corporate promotion, family entertainment centre and cinema sectors. Simworx sells its attractions to countries worldwide, with installations across every continent. Key market regions currently include Asia and the Middle East.
Address
37 Second Avenue
Pensnett Trading Estate
Kingswinford
DY6 7UL
UK
Telephone
+44(0)1384 295733
Related news

Simworx unveils new cops and robbers ride concept

17 Nov 2022
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops ...

Simworx to launch new products at IEE

12 Sep 2019
Simworx, a UK-based developer of dynamic media-based attractions, is set to launch two new products, ...

Simworx launches new time-travelling attraction

10 Sep 2019
Simworx, a UK-based developer of dynamic media-based attractions, has launched a brand new attraction. A ...
Simworx is set to take on new projects across East Asia, Mexico and Russia, after experiencing 'fantastic' growth in 2017, managing director Terry Monkton has revealed.
TAW,VAT,HAM
THUMB23432_551456.jpg
Latest News
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Latest News
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three ...
Latest News
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan ...
Latest News
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who ...
Latest News
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural ...
Latest News
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, ...
Latest News
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat ...
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Pure Energy Music
Pure Energy Music is a specialist music service built specifically for the fitness industry. Our ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure provides bespoke management and professional support services for leisure, cultural, and health and ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
CoverMe press release: CoverMe and Jobs In. Fitness partner to create end-to-end talent solution
CoverMe, the UK’s leading fitness workforce management and recruitment platform, now gives operators access to talent for every level of their business, thanks to a new strategic partnership with Jobs In. Fitness.
Featured press releases
BLK BOX press release: Inside the build: Salt 
To bring their concept to life, Salt partnered with BLK BOX to design and equip a facility that would deliver a premium training experience while supporting the needs of a diverse and growing community.
Directory
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Global orders for cutting-edge attractions cap 'fantastic' year says Simworx MD

It’s been a fantastic year for us in terms of both innovation and growth.
– Terry Monkton, managing director at Simworx

Simworx is set to take on new projects across East Asia, Mexico and Russia, after experiencing 'fantastic' growth in 2017, managing director Terry Monkton has revealed.

The dynamic media-based attractions specialist has reported a successful year. In the past 12 months, the UK-based company has contracted £30m ($40m, €33.5m) worth of business.

Speaking exclusively to Attractions Management, Monkton said: “It’s been a fantastic year for us in terms of both innovation and growth. We’ve taken orders that will see us produce cutting-edge attractions globally over the next few years.

"In addition to launching new standard products to the market, such as the Mini Flying Theatre and Paradrop VR, we’re delighted to team up with Interlink to produce the World’s First Immersive Superflume.

“The Immersive Superflume is another exciting and highly entertaining addition to our continually growing product range and will bring a totally new dimension to the flume ride experience.”

Simworx has signed a £46m ($61m/€52m) deal with a theme park developer in China that will see the company supply 12 attractions across four new theme parks over the next three years.

It has also partnered with water ride specialist Interlink to develop the Immersive Superflume, a world-first attraction combining a motion base and immersive screens with a water flume. The ride is set to open in December 2019, at a Trans Studio shopping mall currently in development in Ci Buber, Indonesia.

The Immersive Superflume is the second world-first attraction Simworx has developed this year, having partnered with industry newcomer Frontgrid to create Paradrop VR, a new concept that delivers a paragliding experience with gamification elements.

The first Paradrop VR ride is set to open at the Universe Science Park in Denmark next year.

Additionally, the company has three major attractions opening at the long-awaited Parc Spirou in the south of France next summer. The park will feature the recently launched AVG dark ride as well as an Immersive Tunnel and Stargazer motion theatre.

Another opening for the company is the Pirates of Bacclar ride at Amikoo Park on the Mayan Riviera in Mexico. Expected in March 2019, Pirates of Bacclar will feature an Immersive Tunnel with bespoke extended screens and 4k projection. The attraction has a 40-minute running time and features an extensive pre-show and walk-through maze.

Simworx has also sold its first Mini Flying Theatre, which will open in Vietnam in 2019. The Mini Flying Theatre, launched at this year’s IAAPA Expo in Orlando, Florida, is a smaller version of the company’s 360 Flying Theatre. It can accommodate 20 riders per cycle and has a smaller footprint, measuring 13m (42.6ft) by 13m (42.6ft) by 9m (29.5ft).

Company Details
Simworx Limited
Simworx offers a diverse range of high-quality, media-based attractions, including dynamic motion simulation attractions, 4D cinemas and AGV (Advanced Guidance Vehicle) dark rides for the global entertainment, education and corporate markets. Turnkey solutions are available, as are attractions using the latest virtual reality technology.

Simworx is involved in product design, development, manufacturing and service support, film content, motion programming and the creation of complete themed attractions. The company offers clients a genuine turnkey service, with an unparalleled after-sales support service.

Our key customers are primarily in the theme park, museum, zoo, aquarium, space and science centre, corporate promotion, family entertainment centre and cinema sectors. Simworx sells its attractions to countries worldwide, with installations across every continent. Key market regions currently include Asia and the Middle East.
Address
37 Second Avenue
Pensnett Trading Estate
Kingswinford
DY6 7UL
UK
Telephone
+44(0)1384 295733
Related news

Simworx unveils new cops and robbers ride concept

17 Nov 2022
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops ...

Simworx to launch new products at IEE

12 Sep 2019
Simworx, a UK-based developer of dynamic media-based attractions, is set to launch two new products, ...

Simworx launches new time-travelling attraction

10 Sep 2019
Simworx, a UK-based developer of dynamic media-based attractions, has launched a brand new attraction. A ...
Simworx is set to take on new projects across East Asia, Mexico and Russia, after experiencing 'fantastic' growth in 2017, managing director Terry Monkton has revealed.
TAW,VAT,HAM
THUMB23432_551456.jpg

Latest news

Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London,
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a
Koru Health Club launched recently within Luxembourg’s multi-experience destination, GRID X, which combines culture, retail
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200
A new report from Your Personal Training (YPT) suggests UK gym operators could be missing
Eighty-four per cent of consumers now say wellness is a top priority in their lives,
Elevate Arena is underway at London's Excel and the hot topic of AI was the
PureGym Group has announced that group chief financial officer, Alex Wood, is taking over the
Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members.
One of the biggest mistakes operators in the fitness industry still make is advertising almost
International industry lobbying associations are calling for physical activity and strength training to be deeply
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout
1 - 20 of 12,300
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Consolidation, specialisation and shifting consumer behaviours are reshaping the sector, say Deloitte and EuropeActive
HCM magazine
Julie Cramer highlights recent health club flooring upgrades, as top suppliers give their advice
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Pure Energy Music
Pure Energy Music is a specialist music service built specifically for the fitness industry. Our ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure provides bespoke management and professional support services for leisure, cultural, and health and ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
CoverMe press release: CoverMe and Jobs In. Fitness partner to create end-to-end talent solution
CoverMe, the UK’s leading fitness workforce management and recruitment platform, now gives operators access to talent for every level of their business, thanks to a new strategic partnership with Jobs In. Fitness.
Featured press releases
BLK BOX press release: Inside the build: Salt 
To bring their concept to life, Salt partnered with BLK BOX to design and equip a facility that would deliver a premium training experience while supporting the needs of a diverse and growing community.
Directory
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites